How can you boost traffic on Your Website by utilizing SEO
Do you expect to see more site visitors because of an excellent website complete with all of the essential SEO components or through your own efforts in implementing targeted online marketing and social media campaigns?
WHAT'S IN THE INSIDE Toggle
So why does it sometimes seem like traffic to your website is moving at a snail's speed or the traffic that is arriving isn't staying long, doesn't click on any links, or sign up with your amazing freebies?
Two kinds of traffic
In general There are two methods people find your website. You can have visitors who arrive at your site due to the fact that your website appears in a search, but those who search for your site may go away if they find that the site you've created isn't what they need. This type of traffic is generally higher in number than the other type, specifically targeted traffic, meaning those who have been targeted to be potential customers for the product you're offering.
First kind of traffic is volume. Second type of traffic: high quality. Although thousands may visit your website in a day, that doesn't matter if visitors do not click on your hyperlinks to opt-in, sign up, or purchase your item. If only 100 qualified visitors land on your website, it's likely they'll perform one or more of these things--and at the very least, they'll come back when they see you're exactly what they're seeking. The return on investment for quality traffic significantly exceeds that (if there is any) on quantity traffic.
Utilizing SEO to drive Quality Traffic
Perhaps the best way to determine how to get those high-quality visitors is to go over the fundamental SEO practices and make sure they're executing their mission.
Know Your Keywords
Keywords are what a user types in when searching Google. For example, if someone is searching for a shop to buy an item, they'll most likely search for "bookstore." But if they're looking for a specific book, they might enter the name of the book. This is the kind of keywords Google recognizes. If you're the bookstore owner and want the search engine to locate your website, you need to make sure your site has the terms that a potential customer is likely to search for.
Another consideration when using keywords is to include longer-tail keywords or phrases which better convey what the user is searching for. For example, if you were to use the phrase "bookstore, if a searcher enters "bookstore," they'll get many different bookstores however, what happens if they're searching for old books? A long-tail keyword could be "secondhand book stores." Using this longer-tail keywords is a method of targeting your audience, since your target audience isn't looking for new releases but rare, first-edition, vintage books.
So where do you put these keywords? in your site's title and header, meta descriptions, as well as within the content of your posts. This is what tells the search engines about the content your website offers and that your site can be relevant to a user's question.
That Content Bit Again
What's a website without great contents? This is a company without an item. That's all I can say! Content is key when you're seeking to connect with not just more customers but people who are searching for your item (and some who may not realize they need your product until they find your site!). Let's not leave keywords behind just yet. It is possible to create content that is based around a specific keyword but if you have material already available present on your website, you need to determine how you're going to match it with keywords. It's possible to do this through the creation of a content keywords map as demonstrated by Moz.
Be aware of the fact that your homepage keywords should be targeted to a broader audience that is looking for the products you offer, but, as with the different services and products your site offers, the subpage's keywords will get more specific based on that page's feature.
Then, the main part of your material: obviously it must be pertinent to the products and services you offer, but it also needs to be appropriate in terms of length as well as regularly updated and relevant to the latest and trending in your industry.
So Just How Long Does My Content Have to be?
In terms of the visitors you'd like to bring to your site, it's quality over quantity here when it comes to content. Certain types of content can fit in different lengths. For example, a blurb is quick and easy (but impactful and comprehensive) however blog posts as well as informational posts are more lengthy and provide readers a deeper experience.
(We have an upcoming blog post that will help you learn more about the right length for different kinds of content. Be sure to be sure to check back! )
What Should I Write?
Content ideas are everywhere! (Check on our website for articles on what to post.) But, one of the things you must consider to ensure for SEO is that the content you post is fresh. "Fresh" content means you're making sure your website and blog are updated with new posts and articles. It's not necessary to maintain your website on a regular basis particularly if the data your site has is accurate. However, your blog is an ever-evolving content producer--at least it should be. When you write content on your blog regularly, search engines recognize that your website is actively operating and maintained.
Should I Link?
Yes! If your content is related to or enhances other content you already have on your website, you can link it in order to allow your users to visit even more areas of your (awesome) site.
The process of backlinking, however, is a bit more involved. A backlink is considered to be a "vote of confidence" for off-site SEO, where one site links to another. In other words, a backlink tells that a search engine that your website has quality material. Link building, also known as link earning can help you earn the backlink. This can be done through a range of ways. One is to build relationships with sites related to your business or related to your products or services.
Do I Need to Share?
Absolutely! Do you remember in the first paragraph of this article when we asked if it is worth beefing up those SEO elements or be involved in social media in order to drive traffic to your site? Yes, and yes. Both are important because traffic comes from all directions. Just remember that more traffic does not mean the same as the traffic that stops.
Lindsay Flanagan Lindsay Flanagan is a senior editor and Social Media and project manager. She completed her Master of Arts in English as well as Creative Writing and spent over a decade working at a higher level before joining the Eschler team. Her husband and she are proud parents of two brilliant daughters and make their house located in Heber, Utah.