How Adrian Dalsus is changing musicians life with his

Find out how Adrian Dalsus combines his years of experience in marketing with his love of music to assist artists make a successful career in the music industry.

A decade into his advertising and marketing career, Adrian Dalsus had a lightbulb moment. How could he combine his professional marketing experience and his passion for music?

At the time, Adrian was running his own small-scale marketing company. companies. Helping corporate clients implement sales funnels and create leads was thrilling, but something was missing.

Music has always been a major part of Adrian's life. Before his career in marketing, he had been part of a group. The group came close to making their breakthrough when they won a festival and had their song featured on a popular Radio station in Venezuela But they didn't know how to leverage that power.

"We were unable to take advantage of many opportunities," Adrian remembers. "We did not know anything about media relations, writing press release, branding, getting media coverageand even taking our music outside the circle of friends and family."

Years later, Adrian realized that his experiences in marketing had provided him with important knowledge to help musicians market their music to release their music, as well as expand their audience. "How is it that musicians don't know all these things exist, that we can run campaigns, that we can use our creativity to implement marketing strategies into the music industry ?"

Effective marketing, Adrian theorized, could help musicians take control of their careers and increase their chances rather than waiting for opportunities to come along. So Adrian got to work.

In the present, Adrian runs his own music-related marketing company, Despegue Musical . His publication , online courses  and other digital items help musicians to market their music and get noticed in this challenging industry.

In the process, Adrian cultivated a deep knowledge of the people he was targeting by conducting market researchand listening to follower feedback as well as putting his faith in his professional skill set.

Here's the way Adrian combined his work experience with his love of music to attract a crowd, serve them generously and develop products to make them shine.

Grow your following by sharing ideas

Adrian was intimately familiar with the frustrations of his audience's concerns about marketing and promotions, and his advertising background helped him to assist. All he needed was to locate his people.

"We underestimate the power on social networks," Adrian says. "We think that there is so much activity on social media that no one will notice us, but when I began the podcast there were people who reached out to me and expressed their gratitude to me for the work. They expressed their appreciation and encouraged me to keep going."

Based on the requests of his fans, Adrian expanded his online web presence to YouTube  and he offers:

"Research prior to pressing record."

"Research all the titles as well as thumbnails and other important topics within your area of expertise. You shouldn't copy directly however, you can use the best practices as inspiration and replicate that for your own company. If you produce excellent content and provide the solution to your viewers to your viewers in the video, they will be able to see this."

In the present, YouTube is Adrian's most successful channel. "The majority of those purchasing my classes have a connection with me, and coming across me via YouTube. I believe YouTube is the primary channel where creators should focus on right now.

Walk in your customers' shoes to create relevant products

To design great products for your target audience, it is essential be aware of what your audience wants. Adrian makes use of audience feedback, professional knowledge, and experiences working in the field of music to help his students learn and offer practical solutions.

In the beginning, Adrian planned to produce perpetually-recorded courses using pre-recorded materials that require much less administration as opposed to live courses. However, his audience was attracted to live classes with the same start and ending date -- and a greater time commitment by Adrian and his team, so he found a compromise.

The popular music marketing course contains pre-recorded lessons so students are able to study on their own. The course also has weekly live group calls for students to receive support and have questions. Participants have exclusive access to Adrian and the freedom of a self-paced course.

Adrian also used audience feedback in the creation of mini-courses which are easier to manage for musicians working with a full schedule.

"At first, I created lengthy courses that require a lot of time to make and complete. Then I realized that the majority of people, particularly musicians, may be seeking short-term results. So now I'm looking at specialized mini-courses," he shares.

These mini-courses are self-paced, do not have an element of live they're also less expensive than the premium courses. Busy musicians love the bite-sized, action-oriented workshops .

When deciding what subjects to cover in his lessons, Adrian leans into his marketing background and reflects on his musical path. "I do ongoing study and inquire with my fans what things they want to know. However, I've observed that most of the time the people aren't aware of the things they require," Adrian observes.

Since Adrian's previous self is the ideal person to be his customer, some ideas come from going back to the past.

"I think about what Adrian who was a decade ago may have had in mind to have, and I develop classes around it."

As an example, when Adrian and his group made their debut song the band saved it onto a CD and went straight to the top Radio station located in Caracas.

"We thought we could hand the CD to the receptionist and they would discover us and put our name on the air the following month," he says. "I applaud us for having the confidence to act, but the music industry (and the actual world) does not work in a way as such."

Reviewing things he would like to knew about marketing to music aids Adrian provide relatable and relevant resources to his students.

"I would have loved to have had a mentor who could have advised me on the best way to market my music during that time. It would have helped me increase my creativity as well as time and effort. That's exactly why I'm committed to helping independent musicians today, so they can get the most out of their songs and creativity."

What's the result? His students have taken their musical careers to the next level.

Use tools that place creators at the top

After a well-rehearsed program, Adrian needed to find the right platform to run his programs.

In general, simplicity is the best in the creation of your business online. "With  it, you can be sure that your website will look stunning whether when viewed on a desktop or mobile device. It won't fail to load. All the buttons will work."

"I feel like is an ally, like is an element of my team, and I'm not able to say the same in other tools."

"Although it may sound cliche It is important to know the values, mission, and vision of the company? What are their future plans? Do they truly want for growth? Did they create a product or service that they're trying to market without any interest in improving it?"

Adrian is a seller of his course including mini workshops as well as bundles of products through . He also has an online community where musicians can network, share their music, and also ask questions.

With the latest technology at his side, Adrian can more easily create workshops, courses and other content for students of musicians. Through listening to the feedback of his fans and taking his advice, Adrian's programs are topping the charts.

Three keys to creator success: Niche, research, and continuous

According to Adrian There are three essential elements to be an accomplished creator: being passionate about your niche, doing your study, and creating with the discipline and consistency.

Select a field you're passionate about long term

It can be appealing to stay with the current fashions, Adrian encourages creators to look for niches that stimulate and motivate their creativity and inspire. The process involves self-reflection.

"First, discover yourself. What are you passionate about? do? What motivates you to rise each day?" Adrian inquires. "For me the answer was music. Most of the time the thing has been in your life for an extended period of time."

Take stock of your activities, interests and projects that you are passionate about. Your subject should be something you'll enjoy talking about every single day for years to come.

Explore existing resources to do market research

There's no reason to reinvent the wheel; you'll learn valuable lessons through studying what is working for other creators in the field you work in.

Discipline and consistency

Then, Adrian recommends working towards your objectives every day even when you're only taking a small step. The effort adds up as time goes by.

It's possible that you won't see results overnight -- however, three years from now, you'll be miles ahead of where you started .

Adrian's hitting all the correct notes

Equipped with his marketing skill set, a long-standing love for music as well as a thorough market analysis, Adrian teaches artists how to excel in the industry. Students are at Despegue Musical are flourishing, as is Adrian.

Like Adrian says, "If you do what you enjoy, then you're done working."

Do you have an idea for an online venture of your own? Register for your free account today and start sharing your passions right now.