Have you used screen recording for your advertising yet? Here's how.

Screen recording tools used in your marketing campaigns can be a game-changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

They're short, sweet, and visual, so you're able to boost your presence on multiple channels without a hefty video budget for production.

Screen recordings help you show rather than tell the customers what your service represents. They also aid in building rapport, problem-solving, and bring your material to life. However, without a professional editing process screen-based recordings may seem dated and dull at the very best.

In this blog this post, we'll discuss tips and best practices so you can create eye-catching screen recordings that entice your audience members to follow the next step.

In this article

1.    What are the reasons to start using screen recordings in your advertising?
2.    How to modify and crop your screen recordings
3.    6 ways to use screen recordings and why you ought to
4.    FAQs on screen recordings
5.    The whole thing

How do you get started using screen recordings to promote your business?

The public is visual, and they want more videos -for example, 31 percent of marketers say that their key audience seems to prefer video content over other forms of media.

Screen recordings can be a powerful tool that can help marketers communicate effectively with their audience. Because they're affordable and simple to create and edit, there's no wonder they're increasingly a part of marketing videos.

In 2022, 57% video-marketing companies recorded screen-recorded films.

Improve user experience

Screen recordings can make it simpler for customers to interact with you. Customers are more likely to see a quick screen-based video than to read a plethora of text. They can also try to determine what your service is about.

Screenshots of screens can walk customers through the product's features or show users how to make most of new features.

Individualize your communication

Screen recordings feel friendlier than formal video voiceovers. They're more natural forms of voiceovers and are able to aid in building rapport with customers during onboarding or during tutorials with the existing customers. They're also simple to design which makes it easy to personalize them to users.

They offer a peak into the company's world and are a chance to show the fun side of your enterprise.

Save resources

Nearly all teams face budget and bandwidth restraints. Screen recordings can be a cost-effective method for your team to develop brand assets, without causing stress to your creative team by requesting endless videos.

It's also easy to create- anyone from your sales reps to your customer service staff could create assets that are on brand.

How to crop and edit the screen recording of yours

How to use to capture your screen

1. Go to Get Started and get started free. The next step is to log in or create an account for free.
2. Now you can choose to record your screen immediately Download the app or download Chrome extension. Chrome extension.

1. To start recording Click open Record. To the left, choose whether you want to capture your screen using your camera or both.

How do you crop and edit screen recordings in Create

Here's how you can get started:

1. Choose or upload the screen you wish to modify. Choose a screen recording from the Create Library or upload a brand new video.

1. Make use of the Crop + Fit tool to trim the video. Frame your video using the Crop + Fit tool and choose the right aspect ratio. Then pinch to drag it to reposition it, or alter its scale.

1. Save, preview, and share your cropped video. Preview your video to make sure that it appears just right. You can save it on your desktop or share it on Create.

Six ways to make use of screen recordings and why you ought to

Screen recordings could make your content more engaging and visually appealing. Start your screen recordings by using these ideas.

 1. Product demos

Easy how-to videos are a good way of showing customers your product at work.

People often prefer to see the process of something instead of trying to conceptualize it through a text-- 96 percent claim to have seen an explanation video in order to know more about the item or product or.

Take advantage of this option to share screen recordings that are specific to your product on your website. Your customers can see exactly the way your product performs in their specific use case.

Screen recordings can be excellent for introducing the new feature by making an introductory video that is short rather than requiring your audience to interpret a text. As an example, the Hootsuite is a management system for social media. Hootsuite regularly shares screens of features demos and teasers on Instagram.

 2. Troubleshooting

Instead of depending on live chat, email, or telephone support, representatives from customer service can use screen recordings for customers to show them a visual overview of how to solve their particular issues. Reps from support will be able to solve issues faster and customers' satisfaction will improve.

To help customers solve frequently asked questions, it is possible to replace your FAQ written section for visual screen recordings.

Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings help to provide better technical support. "We use screen recordings in service demos whenever we set up an Google Business Profile for our customers. We do the same to help troubleshoot technical issues. This helps avoid repeat requests because clients can just go back to the earlier recording for the same problem."

 3. Customer interviews

Marketers can use screen recordings to gather customer complaints, suggestions, and comments. Screen recordings have the advantage of letting customers connect their screen and switch the webcam on to talk with the interviewer.

It's more personal than basic phone or survey. There's an added advantage that marketing are able to interpret clients' body language and facial expressions.

Teams can analyze the feedback in the video clip and communicate key details to the other stakeholders.

 4. Technical tutorials

"You can write the best text-based tutorial, however, it's not the same as seeing an instructor walk you through the whole process speaking directly to you. This is more authentic and easy to understand and comprehend. These recordings can be repurposed to create social media posts, or product documentation."   Tomas Laurinavicius, growth manager at SaaS.group

 5. Sales enablement

Instead of standard sales presentations or product intro videos Sales reps are able to use screen recording software in order to create personalized videos of the product's specific use cases.

Emily Brook, a senior marketing manager at The Influencer Marketing Factory explains how using screen recordings helps the team to showcase their offerings.

 6. Content walkthrough

Utilizing screen recordings within your content can help your content be more appealing to a broader audience. Some people may not have the enough time to go through a 3000-word steps-by-step instructions. Instead, they may prefer a snappier video summary of the article.

In this case, marketing professionals can utilize screen-based recordings to begin blogs as a short graphic summary of the blog's content.

Instead of a sequence of screen shots Why not try using screen recordings to bring product-focused content to life?

Berenika Teter, the SEO specialist for Klaus describes the way she makes screen recordings to highlight real-life instances to the audience.

Screen recordings FAQs

1.   Can you crop a screen-recorded video?

Yes, you are able to modify and crop a screen recorded video. In accordance with the program you select, you may transfer the screen-recording to your web browser, or modify it using an application for desktops.

1.   What application is available to modify recordings of screen?  

Then putting everything together

Screen recordings are a great way to create content that sparks action. They're a way of turning complicated topics or boring written descriptions into entertaining and engaging visual content.

From product trailers to video tutorials for troubleshooting issues screen-based recordings allow you to put your audience first. They're also an effective way of maximizing your resources and not relying on the design or creative team. Keep these ideas in mind to help answer your audience's concerns, offer helpful sources, and build relations with your customers.