Global Expansion is within Your Reach

Selling your products across borders

If you only focus exclusively on only the U.S., you can only reach about 12 percent of the online-only populace. But if you join the over 300,000 U.S.-based firms that export their goods that are sold internationally, you'll join an elite group of businesses that typically earn 17% more profit than those who compete.

In other words, if growing your store is a primary goal, it's the an ideal time to consider international expansion.

The international trade has traditionally been an overwhelming undertaking, except for large organizations. In the present, infrastructure has become accessible to smaller companies which are linked to well-known platforms like , enabling the selling of goods across borders.

Shipping, check! Payments, check!

A major challenge remains: efficiently marketing to multiple countries.

Advertising with Google Listings and Ads

For years, merchants have used Google's marketing tools to get in front of customers who are both existing and potential.

Shopping advertisements, which you are able to manage through the Google Merchant Center, show your items to those who are actively searching to purchase across Google platforms.

Despite the simplicity that came with Google's Google Listings and Ads extension advertising in multiple countries meant you had to design a separate campaign to each country you desired to reach.

As an example, retailers had the task of creating a single campaign that would be able to reach out to people living in Spain as well as a separate campaign to reach people from France as well, etc.

We heard you yearned for a simpler solution and we listened to you!

The Multi-Country Advertising Initiative

One of the very first platforms that have been integrated with Google's new Multi-Country Advertising upgrade. Now, you can include as many countries as you'd like to one campaign. In creating your campaign on Google's Google Listings & Ads extension dashboard, just select those locations that you wish to target and remove the ones that you do not want to.

It's automated. It's simple. The distance is reduced between you and the people who shop all over the world. As a result, you'll have the ability to increase your sales and growth more quickly.

You can even use the no-cost Google Market Finder tool to identify potential new markets around the world.

Simple your campaign, increase your audience

Multi-Country Advertising streamlines targeting shoppers across the world, which includes:

• Expanding: Extend the scope of your coverage by having many countries covered in a single feed.
• Budgeting manage everything in just one budget per campaign.
• Displaying: Reach new markets through Google Search, Maps, Shopping, YouTube, Gmail and The Display Network, and the Discover feed.
• Tracking: Keep in mind your statistics and run your campaigns direct from the Dashboard.
• Optimizing Optimize your performance across all regions.

The global puzzle is complete It's now time to look at the bigger overall

No matter how you slice it, you're on right platform, with the appropriate tools in the right place at the right moment. Now you're off to pursue your dreams!