Get More Customers to Join Your Site by Running Paid Ads with Performance Max
Performance Max allows you to reach the largest number of customers on Google properties such as YouTube, Gmail, Search, and the Google Display Network. The ads you create are by analyzing the products you have synced to Your Google Merchant Center, so there is no need to create advertisements.
Google's machine learning utilizes your product feed to create and display a range of ads designed to reach people who need them at the right moment. Additionally, you can add custom images, messaging, and URLs to campaigns that you have already created for highly personalized experience for shoppers. Google is then able to automatically test a variety of combinations to find the most appealing version that will increase your company's visibility and increase efficiency.
When you use Performance Max, your best-performing ads will be shown more often. Its bidding tool automatically takes the guesswork out of your keyword strategy, as well as its integration with other ecommerce tools helps to streamline your workflow.
Below, we've highlighted some of the new Performance Max features you can take advantage of to drive more sales.
Drive more sales with these four strategies
1. Synchronize your feed of products
Your shop is distinctive and so are your products. With Google Listings & Ads, you can map the custom areas (known as attributes on ) of your product listings directly to the Google Merchant Center.
In order to help customers find precisely the product they're searching for the best way to do this is to show the most relevant things about your items to provide buyers with advertisements pertinent to their needs. For example, rather than showing results for a blue sweater you should provide an attribute that specifies the type of blue garment. Do you think it's heavy, soft, knit, button down or zippered? Being specific with attributes can help increase conversion, because customers will be able to find precisely what they're looking to purchase.
The Google Merchant Center is the first step to featuring your product using Performance Max. The synchronization of your feeds helps your business:
- Expand reach:Find new customers wherever they're searching or scrolling. Your ads will be displayed in all Google's advertising inventory as well as formats.
- Know the trends of your customers: Gain actionable insights to improve your campaigns' efficiency and comprehend your target audience.
- Increase traffic to your products: Convert more shoppers into customers with targeted ads as well as better insights.
The next step
To define your product's unique features, simply click "Attributes" on the main navigation panel in Google's Google Ads & Listings plugin. You will be able to add, edit, and delete, and see every rule you make from this screen.
2. Increase sales by using personalized advertisements
Once you've been able to sync your product listing It's the time to personalize the ads you've created. By using Performance Max assets, you are able to upload customized copy, links, as well as images, as well as the information that is in your product catalog. It is then possible to use these to create more dynamic ad options. Learn more about Performance Max assets in this article or through watching the video.
The uploading of more text and images assets allows you to reach and engage with the shoppers who are most important for your company. It is essential to include several images linked to every product, so buyers can have a glimpse of the way that your product might look in the real world. Additionally, additional images help Google produce multiple variations which can catch the attention of different viewers.
Performance Max's assets and customized advertisements can boost the sales of your business by:
- Better visibility Websitelinks and images give your ad greater impact and prominence on result page of a search.
- More clicksAssets are also able to increase your total number of clicks by providing customers with additional interactive ways to interact with your store and products.
- More optimized: Google will be able to automatically swap the assets according to their performance. If one asset isn't performing well the new one will be assigned to the ad.
Your next steps
- Create asset groups to support your Performance Max ad campaigns. Upload more images and different headlines to drive greater customer engagement and increase sales. Learn how to get started with asset groups by visiting this support page.
- Create a unique URL for your destination for every ad you advertising campaign so that customers can access more information about your product offerings.
A greater degree of customization for your product assets provides Google's machine-learning tools with more information and produce the highest-performing advertisements -- those that result in higher customer satisfaction and more revenue.
3. Make sure you promote your product
Promotions can provide powerful incentives that grab customers' attention, showcase your products, and boost sales. When selling online it's not just about competing with other brands as well as any other media which diverts people's attention from your products. Promotions help capture attention so that customers remember your product as they are ready to purchase.
If you have a deal added to one of your products and you want to share that deal with ad campaigns created through Google Listings & Ads. Customers will be able to see an promotion link in the which makes your advert be noticed. The other benefits of promotions are reaching users on various devices, increasing clickthrough rate as well as increasing conversion rates.
When you've got an active product feed within the Google Merchant Center, you can utilize Google Listings & Ads to provide a wide range of kinds of incentive programs, such as:
- Sale:The sale badge and annotated strikethrough prices automatically indicate that an item is currently being sold and that it meets Google's requirements.
- Discounts:You could choose a percentage off; cashback, buy one and get another free; or buy one, and receive a second one for a discount of a certain percentage.
- shipping:Offer free or discounted shipping.
- Price drop: A distinctive price-drop badge will appear only when there is an extreme drop in fairly stable price for a product.
The next step
Make and announce your offers and offers. If you add or modify a coupon in your dashboard , under Marketing > Coupons, you'll see the Channel visibility settings box to the right. Choose "Show coupon to Google" to activate it.
4. Go global to extend your reach
Multi-Country Advertising is an automated function, and it puts any country within reach so that you have more opportunities. In the end, you can sell more and grow faster.
- Extend: Extend your reach through multiple countries speaking the same language through one feed.
- Budget You can manage it all using a single budget for your campaign.
- Expose: Reach new markets across Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network and Discover.
- Track: Pay attention to the metrics you are tracking and run your campaigns from within your online store.
- Optimize:Enhance your performance across the entire globe.