From Bricks to Clicks Synchronizing in-person payments and online sales

eCommerce stores have some serious advantages for the owners andcustomers. The benefits of shopping in person are amazing as well. There are times when your customers might need to shop in person. As you're about to see it is possible to successfully combine online shopping with in-person purchases.

It is also known as 'click-to-bricks.' This method brings together the best of both worlds of shopping in person and online.

For eCommerce businesses that also offer their products in person at events such like farmer's markets or flea markets or take pre-orders from online but accept and deliver by person, clicking to bricks is the most efficient method to serving your customers.

We'll introduce you to the concept of clicking to bricks. Let's look at reasons why it could be efficient in improving your company as well as how to do it.

What is clicks to bricks?

Clicks to Bricks gives customers who shop online the opportunity of visiting a retail store or even an on-site marketplace, as well as to order the items they want online, finish the transaction in person. This is all done with the help of a sales manager and inventory.

This is a kind of service that offers the customer with support. Shopping for things like clothes or furniture, equipment and food items is usually easier and more pleasant in the event that you can view the item, touch it or try on the item prior to purchasing it.

Additionally, it's more private and enjoyable to get to know people who make certain goods. That's for the huge interest in local markets in person.

Clicks and bricks are an effective option to make more money. Some customers are more inclined to purchase from an in-store or in-person experience therefore if your store doesn't provide an option like this, they'll be reluctant to buy from your store. The well-known online retailer Warby Parker, for example is now making approximately half its revenue due to its ever-growing number of shops.

The trend of "clicks to bricks" has been evident over the last few years as customers and retailers struggle to understand the limitations of online shopping. There was a time when people predicted the demise of brick and mortar stores along with the decline of mallsdue to the fact online shopping is more efficient and convenient.

However, something changed along the way; it turned out that in-person shopping experience is able to do some things that are superior to shopping online. It was predicted that the end of shopping in person weren't true.

Physical markets attract some segments of the population who are drawn to locally produced products and supporting small businesses. Plus, they're more green.

Five compelling reasons to implement the strategy of "clicks to Bricks" within your company model

What are the ways that this clicks-to-bricks strategy enhance your user experience and boost profit margins? Let's look at a few strategies.

1. It offers a smoother customer service experience.

A lot of the most difficult aspects that come with purchasing online are eliminated while shopping in person. Many customers live in the same site, making it much easier for them to return purchases. It is easier to address a concern when you place your order in person instead of emailing support.

In some cases, it's easier to do this to purchase the item immediately. You simply go to the market or shop to purchase an item. The item is delivered on the time you'd like the item. It is delivered at the same time.

There are advantages to bothonline as well as in-person purchases, and combining the two allows you to provide more value to your client with more.

2. Customers can put an order in advance of the purchase.

A flaw in a badly executed clicks-to-bricks plan is when the customer is looking at the product on the internet and goes to the shop or market to find it's not in stock. It's the most frustrating aspect. But it's not always possible to bring your entire collection with you to an event or any other exhibit. What do you need to do?

This issue can be addressed by having customers place orders online , then bring the order to their home, and then pay in the person.

Additionally, using software that syncs inventory to your order processing as well as your inventory information, you can make sure that the inventory of the products that are displayed to your customers on your online store is up-to-date.

3. This boosts sales as well as increases profits.

According to the research it was found that 57% of consumers visited the shop after making an online purchase through the same retailer. The reverse was also true. 78% of the customers that made purchase in a store later went online to visit the store with the same brand , and then bought another time.

If you offer both choices for customers, you're giving them the option of buying various ways. As a matter of fact, the study showed that the majority of your clients will choose between the two options. Offer them just one choice or the other, and you will earn less revenue.

According to the Wall Street Journal reported that Untuckit was once a solely online retailer of clothing that has witnessed a surge in online commerce within a 10-mile distance from each store which is launched. Take a moment to think about this for a while. The CEO of the company says that the store locations "are similar to billboards that are inexpensive."

If you're selling your products in person at local markets, you can aim for the same outcome.

4. This boosts the conversion rate

Your storefront online that you've created can assist customers more quickly browse your stock to see if you have what they're looking for. If they're aware that the product they're looking for is available, it is possible to select between delivery or in-person pickup. Or, they may even just drive to the location to purchase it right there and then.

But, they come wanting to purchase. If you have your inventory properly synced between your physical and internet-based business locations and your online store, you'll decrease the number of people who go home with empty pockets and feeling dissatisfied.

5. You get higher average order values

What are the advantages of having buyers shop in person? Since they can spend more.

A study revealed that 70% of customers tend to make an impulse purchase in the department store, rather than on the internet.

If you're in a market, store, market, or even the distribution of your products from home, it's possible offer customers the opportunity to discover everything from products that are either small or huge that they would not discover in your shop. When they're out and about you, they'll come across items they feel they require. Then, they'll see items to offer as a gift or for a treat. That doesn't happen quite in the same way online.

This is the tool you require for the most successful purchase experience.

Moving from a business which is solely on the internet to one which provides an in-person customer experience is not something that can be accomplished in one process. It is possible to manage layouts and shelving and managing inventory in an creative manner, and employing employees designing experiences in-person as well as many more.

A set of tools can help bring things together faster -regardless of whether you're putting together a temporary stand at the festival, or designing an enormous retail store starting from scratch.

A POS which integrates the inventory system as well as payment is crucial.

When selling products your products, you must have a means to process payment. Customers can purchase online through a single page of checkout. However, in person, what happens if you pay at the curb? And what happens if the customer wants an order delivered to their house and then pay for delivery?

It is essential to have the physical device which accepts payments.

• An M2 reader could be described as a tangible device which allows for payment. It's a small, light device that is seamlessly connected to Mobile App. Mobile App. It's quick and secure thanks to complete encryption.
• Customers can tap, swipe, use chips, or make use of pay-by-phone, contactless methods such as Apple Pay -- whatever services you'd like to offer customers.

Purchases made in person are now synced with the shop's web site to ensure the inventory stays up to current.

This way, if someone purchases something paying with M2 card readers your store's online shop will reflect the purchase. If the customer purchased the only one available of the item available, your store will not show that it is still available. There is no chance for an additional buyer hoping to purchase identical items.

With the In-Person Payments option allows you to create an order, and pay for it right there and then and take the required payment. This can be done anytime at a farmer's market, or even delivering it to a guest staying in the hotel.

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