From Bricks and Clicks Syncing In-Person Payments & Online Sales

eCommerce shops have a lot of advantages for the owners as well ascustomers. In-person purchases have amazing advantages too. And there are some instances when your customers may need to shop in person. You'll see it's possible to seamlessly integrate eCommerce and in-person purchases.

The term is 'click-to-bricks. The strategy is a blend of the very best of both of shopping in person and on the internet.

If you are an eCommerce business that wants to sell their goods in person at locations such as farmer's market and flea markets, and for those who accept orders online, however, but also deliver or accept payment by person, clicking to bricks is the best approach to serving your customers.

Let's get you acquainted with the concept of clicking to bricks, look at why it might be a good idea to boost your business's performance and figure out how to do it.

What is clicks to bricks?

Clicks to bricks gives customers who shop online the opportunity of visiting a retail store or in-person market as well as to order their items onlineand complete the purchase or shopping experience in person. This is all done while managing your sales process and your inventory.

This is a kind that provides customer support. The purchase of things such as clothes and furniture, as well as tools as well as food items is usually more enjoyable and more reassuring by being able to see the product, feel it, or even try out the product before you buy it.

It's also more intimate and exciting to talk to the creator of particular goods. That's half the appeal of the local market in person.

Clicks to bricks is also an effective way of increasing profits. Some shoppers still prefer the physical store or the in-person shopping experience in the event that you don't offer the option to do so, they will not buy from the store. The well-known eCommerce retail store Warby Parker, for example currently earns about half its revenue through its expanding collection of stores.

Clicks to bricks has emerged in recent years as more shoppers and retailers struggle to overcome the limitations of online shopping. There was a time when some believed that the end of brick-and-mortar stores and the demise of mallsdue to the fact that online shopping is, seemingly quicker and convenient.

But something happened on the way to turn out that an in-person shopping experience is able to do some things superior to online shopping. Predictions of the end of shopping in person weren't accurate.

The physical market is appealing to certain types of customers who appreciate locally-made products and supporting small businesses. Plus, they're more environmentally sustainable.

Five compelling reasons to implement the clicks-to-bricks approach to your model of business

How does the"clicks to bricks" approach improve your customer experience and improve your profit margins? We'll look at a few methods.

1. It gives a better customer service experience

A lot of the most difficult aspects that come with online shopping can be eliminated with an in-person option. For many customers, being able to visit a physical store makes it much easier to return their purchases. It is easier to discuss a problem with an order in person rather than emailing support.

And, sometimes, it's even faster if you need the item right now. You can simply drive down to the market or store to purchase a product. It is delivered the exact the day that you'd like to purchase it. At the same time.

There are many advantages of bothonline and physical shopping as well as combining both lets you better serve your audience.

2. The company allows customers to place an order prior to purchase.

One flaw with a poorly-executed Clicks to Bricks method is when customers see the product on the internet and goes to the store or market only to find out it's not available. There's nothing more frustrating than that. However, it's often not feasible to bring your entire inventory with you to some event or exhibit. So what can you do?

The solution is letting customers pre-order online, and then pick up their purchase and pay for it in person.

Plus, by using software that syncs your inventory with the payment and order processing your inventory information, you can ensure that the availability of products which customers can see on your online store is always current.

3. This increases profits and sales.

In the research, 57% of shoppers later shopped in-store after making a purchase from the company's website. The reverse is also true, 68% of shoppers who purchased their initial purchases in store then went online to visit the shop of the same business and bought a second time.

In offering two options by offering both options, shoppers have the option of buying in a variety of ways. In fact, as the study showed that the vast majority of buyers will choose the two options. Give them only one which means you will make less sales.

According to the Wall Street Journal reported that Untuckit was a previously online-only clothing retailer, gets an increase on online sales within a 10 mile distance of each new store that is opened. Take a moment to think about it for a second. Their CEO claims that their stores "are like an inexpensive billboard."

If you're selling at local markets, you can aim for the same result.

4. It boosts conversion rates

The online storefront you have created can assist clients browse more easily through the inventory of your store to see the products they're looking for. If they know that the product they're looking for is in stock, they can then choose between delivery or in-person pickup. They could also go to your store and buy it in person.

But either way, those buyers arrive eager to purchase. And if your inventory is properly synced between your online and physical location, you reduce the number of people who go home empty handed and disappointed.

5. You get higher average order values

What is the reason why customers show up to buy in person? Since they can spend more.

One study discovered the 70% customers tend to make an impulse purchase in a shop than on the internet.

At a market, store, market, or the delivery of your goods at home in which you are able to expose shoppers to all sorts of items both small and large ones, which they would never find at your online shop. While walking about you, they'll come across something they realize they need. In the next, they'll find something they can give as a gift or to enjoy as a treat. This doesn't happen in the same way online.

You need the right tool for the most successful clicks to bricks purchasing experience

The transition from an online-only company to one with an in-person experience is not a one-step process. You may have to deal with shelving and layouts and managing inventory in a new way, in-person employees, experiential design, and many more.

However, the proper tools will help bring things together more quickly -- whether it's setting up a temporary booth during a fair or creating a huge physical retail space starting from scratch.

 A POS system which integrates inventory as well as payments is essential.

In the moment of purchase there must be a method to take the payment. Online, customers buy from a single checkout page. However, in person how do customers pay by curbside? Or what if they have their purchase delivered directly to their residence and they pay delivery at the time of delivery?

You'll need a physical machine that is able to accept payment.

• The M2 card reader is a physical device that accepts payment. It's a small, lightweight unit that connects seamlessly with mobile apps. Mobile App. It's quick and secure with complete encryption.
• Customers are able to tap, swipe using a chip or use contactless payment methods like Apple Pay -- whatever services you wish to offer to them.

Orders created in person will now sync with your store's online site, ensuring the inventory stays up to date.

That way, if the customer purchases something, that they pay for using M2 card readers the online store will show the purchase. If that customer bought the only one available of an item, the online store will not show it as still being available. This eliminates the chance of another customer showing up looking to purchase the exact item.

Through In-Person Pay, you can create an order, pay for it right there and then, and process that cash payment. You can also do this anywhere at the point of sale whether you're at a farmers' market or are delivering to someone staying at the hotel.