Four Reasons Why Your Small Business requires a Social Media Social Media Presence
Most people are aware of the significance of social media marketing in the present. Still, it can be simple to think that social media is just beneficial for large corporations, that have huge followings and continue to post regularly. If your time is limited to update your social media accounts once per week, it may not be worth it to sustain your online presence.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
But the "all or everything" approach is a myth. Social media remains an efficient way of keeping your fans informed and improve your business' image, regardless of how large or small your audience may be. Actually, over 90% of small businesses use social media. The fact is true, however, that smaller businesses need to have a different approach to posting than their larger rivals.
In this post, we'll discuss the top four reasons why it's essential for small-scale businesses to engage on social media. In the next article, we'll offer some advice about how to get started. Let's jump right in!
1. The Brand's Recognition Can Be Increased
Social media is a fantastic way to achieve greater brand recognition. That's because you can use social media to emphasize your uniqueness as a brand. This is crucial for smaller firms that must be noticed. You'll have to help the potential clients understand why they should choose rather than a large company such as Amazon or Amazon, who could offer comparable products and services cheaper.
For example, the online clothing retailer Everlane uses Snapchat to give instruction and show clients a peek behind the scenes of how its clothes are made:
You can develop your own brand strategy by brainstorming what makes your company unique and understanding the things your customer cares about. This may not even be only connected to your product or services. As an example, some businesses emphasize that they give a percentage of their profits to charity and that they employ the only methods that are ethical for production.
It's equally important to take into consideration your company's aesthetic. It's as easy as choosing a colour scheme and recognizable logo to apply to your site and across social media sites. In this way, visitors will begin to recognize your brand in a single glance, no matter where they encounter it.
2. Customers are expecting to see recent Activity
In order to win at marketing, you have to stay in the game. Particularly for small companies. If potential customers check your feed on Facebook and see no sign of cobwebs or dirt They might think that something's not right, or you've folded up shop.
Ideally, you should make sure to post at minimum once each week on all platforms, in order to keep your feeds current. We'll offer some tips for easy ways to set up regular posts later on in this post.
3. It will increase your return on Investment (ROI)
As a business, you must have advertisements. If your customers don't know about your business, they'll hardly purchase your products or services. But, placing an ad that is physically visible for example, an advertising billboard, could cost hundreds of dollars.
However, it is very little to promote your business on social media. For just 5 dollars an Facebook ad can help you get your message across to a large population. It can let you know how advertising techniques have an effect, and what aren't.
Even if you don't directly sell anything from a Facebook ad (or one on another platform) it's still helping to build brand awareness. If you can get your brand name out there and the more likely it is that its brand name will be remembered with your target audience's minds for the next time they are ready to buy.
4. It's easier to build an Affiliation with Readers
If you develop meaningful blog posts, it can be an easy way to keep fans coming back to your site. Increased page visits as well as time to dwell result in better SEO (Search Engine Optimization (SEO) as well as a boost in advertising revenue and more potential customers that you can contact.
Depending on the type of membership site you're running it's possible to utilize your blog as a way to expose information that is hidden behind the paywall. As an example, if you run a web design course, you may offer a few samples for free and mention the advantages of your course's paid-for version at the end of the page. Then, you can share that article all across the social networks.
How To Share Your Blog Content via Social Media
Fortunately, it's never been easier to generate automated social media posts using your blog content. You can find plenty of tools that will share messages on your preferred social media channels every time you post an update.
Then, click on connect your social media accounts to set up social sharing for whatever platforms you choose:
When you click on an article on your blog, there should be a small bar on the right side that is labeled "Publicize. You can click edit to draft a custom message.
That's all there is to it! When the post is published it is automatically shared on the platforms you picked, along with your post's message. This lets you get multiple uses out of the same content, and ensures that your social media profiles remain up and running.
Conclusion
For a small-sized business isn't easy to gain attention and compete for your place in the market. That's why it's crucial to maintain an active presence through social media.
The four most important reasons you should use social media are:
- Greater brand recognition. Building brand awareness via social media is essential, if you want to differentiate your business from its competitors.
- A proof that your company is active. Having an empty social media account could look not professional and turn off people. Customers want to know that they can reach you quickly via social media.
- A greater return on investment (ROI). Social media provides an advertising channel with relatively low barriers to entry, and has a very high return on investment.
- The opportunity to develop a long-term readership. You can share your blog's posts via social media and encourage visitors to visit your website. If you can create high-quality content, this can be an effective way of building an audience and increase the traffic.
Are you having any concerns about how to develop your small business' social media plan? Let us know in the comments section below!