Expand Your Store by implementing an Omnichannel Storefront
Global eCommerce sales will top $5 trillion in the very first year in this year. With this growth rate you'll be tempted to put everything you're doing online. Yet, you could be not getting the full benefit. Why? because there's plenty of possibilities for growth in multichannel commerce.
Omnichannel commerce connects offline and online interactions, allowing customers to connect with your brand either through your application as well as on your website or via social media and enjoy a seamless user experience throughout all of your channels. This is the way to total convenience for your customers.
In a time full of instant satisfaction and an increasing array of competition to grab attention of customers, this level of accessibility can make all the difference. Let's take a look at how omnichannel commerce can lead to greater consumer loyalty as well as more purchase as well as how you can ensure that the whole process is seamless.
What exactly is Omnichannel Commerce and what is its significance?
Omnichannel commerce means the creation of a seamless process for sales across multiple shopping methods, including your online store and retail locations, as well as social media, and more. This means taking a step back and considering the experience of shopping as a whole rather than focusing on just one individual platform.
How can omnichannel commerce benefit you?
- It offers a premium experience. Let's say a shopper buys an item from your festival booth in person, then wants to purchase an additional item a couple of weeks later. The customer might go to your website or use any of your social media platforms to locate your business. Through providing consistent experiences on the day of the festival as well asonline the consumer knows what they can expect and feel confident that they're at the right place. This encourages them to purchase every time.
- It can help you increase your sales. In one study, consumers who use omnichannels spent between four and more than ten times the amount as those who use a single channel.
- It leads to increased loyalty among customers. A different study found that consumers returned to an omnichannel retailer 23percent more often than other stores. This isn't a shock. The majority of people choose one that caters to their requirements and offers the best shopping experience.
- It allows customers to have access at the ideal time for buyers. Each customer's needs are different. Certain customers may want to look through the products you offer in the person. Other customers might want to make a quick purchase after 11:00 pm in the event that they're not home. Still others may discover the product on an online social network and would like to purchase the item without having to undergo a separate checkout process. Omnichannel commerce lets customers buy whenever and whenever is convenient to them.
Tips for omnichannel commerce
How can you get the most of the omnichannel retail experience and ensure the most pleasant customer experience? We've made every tool available to aid you to not just bridge, but unify, various commerce channels.
1. Pay in one place, online or off
If you run a bakery that accepts online requests for cakes that are birthday-themed. Having an omnichannel experience in this case means that customers can make their cake purchase online a week ahead of time. They can then contact your bakery a few days after to request a special cake topper then pay the full amount on the spot when they go to pick it up. You can also add birthday candles at the point of purchasing.
Your customers have now interacting with your online shop in three different ways. But on the backend the interactions have been tied to their first online order and ideally tracked from a single management dashboard. That means, at some point in the future you will be able to make suggestions in light of their previous preferences, enabling you to offer a more personalized experience for your customers, encourage frequent purchases, and increase their overall value of their orders.
However your clients decide to pay, the all-in-one dashboard allows you to keep all in-person payments within , so that your entire transaction history is recorded and accessible in one place. While your customers are enjoying an effortless experience which lets users interact with your company whenever and however it's convenient for their needs.
2. Create recurring revenue through subscriptions
The translation of an online experience into the real world is essential however it's not telling the whole of the story. Subscriptions provide continuity and flexibility to your cross-channel customer interactions.
Imagine that you run the flower shop, which has a brick and mortar presence. People regularly visit your store to place an order on an celebration. Then you open an online store to ensure that you don't have to rely solely on foot traffic. This expands your geographic reach, but you're finding your monthly income to be inconsistent and fluctuating.
3. Excellent customer service is available throughout all channels
No matter how people buy from you, they should get the same top-notch customer care. Of course, this may be different for every company and scenario. Here are some examples:
- Response to emails. You can provide an email address on your website, or add a form on your contact page for people to contact you anytime of the evening or day.
- Answering phone calls. Set up a company number for people who want to ask questions or get assistance over the phone.
Importantly, you make all pertinent information available to every customer service representative. Give them product information and specifics, return policies and shipping guidelines, coupon codes and sales details, etc. in order to address questions from all platforms.
4. Make sure your brand is consistent
Omnichannel commerce is all about creating a seamless and consistent shopping experience. Use that for your branding also!
Whichever platform your client is buying on, they must feel confident that they're in correct place. Use the same logo, fonts, graphics, as well as colors. Use the same language and message. Make sure that information such as price, locations telephone numbers, locations, as well as email addresses up-to-date and accurate.
5. Easy to return products
And again, make sure your policies are identical across all platforms. Also, provide your support team with all relevant details.
Make the most of payments that are omnichannel with payments
We'll assist you in delivering a seamless customer experience with an adaptable and flexible payments solution, while you enjoy better insights into your business with unified customer information, simplified reconciling, and seamless reports on all payments and inventory. Payments was designed by focusing of safety, stability, and compliance to allow you to focus on building the right experience for your customers.