Does looping video boost the amount of people who view it on TikTok as well as Instagram?

Most people can't get on or quit TikTok all by themselves without falling down the rabbit hole that provides endless entertainment. Videos that loop, AKA short video clips that autoplay make it all the more enjoyable to play over and over again.

This is an excellent news to anyone looking to improve engagement. It's a tough decision to decide when to upload videos that loop on TikTok and Instagram isn't an easy one. How do you decide what videos are suitable to looping video? Will it impact video views or participation?

In this article

1.     What does looping video mean?
2.     Do looping videos boosts views?
3.     3 reasons to think about looping your video
4.     Many of the time requested questions about looping videos.
5.     The whole thing

What is a loop?

A looping video can be described as a video which plays continuously. It could be short like GIFs with humorous message or even a step-bystep recipe tutorial. Videos autoplay and play indefinitely until the user is engaged in new content (or is on a continuous loop).

Videos can be looped to repeat in full or in a smaller amount according to the needs of the platform as well as your goal for the content. For instance, you can opt to only loop the relevant portion of the video, or repeat the entire video to extend the reach of your content.

Can looping videos increase viewers?

Videos that are short-form generally contain greater watch-time as compared to longer-form videos. Videos that loop contribute to the desire to have shorter videos because they automatically play the same content over and over.

When the video loops, it is considered an entirely different perspective. Views will continue to multiply and enhance your overall quantity of views. In the example above, if the same video is played 3 times for the same person this counts as three distinct views.

Derick Rhodes, vice president of influencer and industry relations for TikTok, discusses how, according to the TikTok algorithm, it's the amount of viewers that are greater than any other factor when it comes to deciding what is shown.

"Looping videos" might seem like an odd idea, however "completing this loop" has also become the leading indicator of how successful on TikTok at the moment, in along with the comments and views that historically are the most important focus." Derick Rhodes from Industry and Influencer Relations

Three reasons why you should look into looping your videos

Loops can enhance the amount of video views. However, it should not be the sole reason to decide to loop your videos.

Be sure to grab the interest of your users

In the average, viewers watch on average seventeen hours of online video every week. This may seem like a lot but most users simply go through endless amounts of videos, and do not really engage. TikTok and other social media platforms like Instagram are extremely quick. It's important to catch your users' attention immediately, or else you risk getting lost in the endless scroll.

Looped videos have continuous motion that may catch an viewer's attention as they scroll through their feeds. This makes them distinct from normal video or static images.

Videos that loop can also spark the interest of viewers. When a video loops the viewers might be enticed to revisit it to see if they've missed anything, or gain a sense of the situation more clearly.

Most social media sites like TikTok as well as Instagram include an autoplay function which allows videos to play while users browse their news feeds. Looped videos benefit from this feature since they will instantly restart and play which increases the chances of being seen by a person.

Create an engaging story

The looping of a video could assist in the telling of your story with an engaging and concise technique. By repeating a key moment or event this can enhance your story and create a lasting impression for the viewers.

If you're posting humorous content looping effects can to increase the comedy by repeating the same gesture or action that makes your content more appealing to the viewers.

It is also useful to create music-related content such as looping songs, dance routines, and the ability to lip-sync content. Because 93 percent of TikTokers make use of the platform with sound on and 88% confirm that the feature of sound is "essential" to the platform, sound loops are another way of catching people's attention and encouraging viewers to return before moving farther.

Tutorials also work well for loop formats. If the viewer fails to follow the initial procedure, they could continue watching the looped video for the complete version.

Be sure to adhere to specific content requirements of the platform.

If you're planning to upload images that are smaller than the play time limit on a certain social media platform, you can repeat it so that you can increase the duration and video exposure. In this case, Instagram has a maximum time limit of 15 seconds for Stories and 60 seconds for the feed. In the case of a video that is just 7 seconds in length, you can play it over and over again until you reach the 15 second limit to the length of Stories.

"A many of us fall trapped in producing one single asset, then creating cuts for various formats and platforms, however because the type of the content industry is changing, it is essential for content creators to think about creating specific media for every platform prior to designing any."

He adds that creating platform-native content is an excellent way to increase participation. "Calm The app for meditation is doing a great job creating Instagram-created loops which let users take just a moment to relax and breath instead of seeking to alter a traditional ad that is titled :30 using the same platform."

A lot of frequently asked questions regarding looping videos

   1.) What's the advantages from looping videos?

videos that play on social media offer a range of benefits to marketers, including:

• longer duration of viewing. Looping videos can draw viewers in to watching longer since they automatically play without the need to request viewers to turn on the video. The result is higher views and a greater amount of viewing time, which can send an algorithm with positive feedback which show greater interest in the video.
• Cut down on duration. Looping videos are usually shorter. This makes it easier for viewers to comply with the restrictions of social media's with regard to the file's size and length.
• Stronger message delivery. Videos that loop are useful for communicating messages or stories that gain from repetition, or for enhancing. This could include product demos, tutorials, or different instructional materials.

2.) What's the difference in an extended loop and a repeated?

The words "video loop" as well as "repeat" repeat sound similar but they're two different concepts within the field of online marketing using video. A video loop is a type of video which plays with no interruption. When the loop is at its maximum point, it will automatically restart from scratch creating a looping playback.

Replay typically is a term used to describe the option to replay videos from the beginning after it's finished. The viewer may have to press the button on screen to start the replay. It could also be a short delay or interruption between replays.

3) Does looping a video increase the number of viewers?

Looping a video can potentially enhance views on social media platforms like Instagram as well as TikTok. Videos that loop could keep the viewers' attention, and encourage them to view repeatedly and also allow algorithms to show the content to other users.

Making everything work

Loops of video can provide visually captivating experiences. They're a great technique to keep your viewers engaged as well as increase the visibility of your video content, as well as the number of viewers and participation.

Be aware that looping videos aren't guaranteed your success on social networks. It is better to focus on creating platform-specific video content that resonates with your audience first -this is the best method to reach their heart (and their screens).

Article was first seen on here