Consistency unlocks growth. Here's how to get better at this. |

Consistency is the key to growing an audience and building your business as a creator. Here's why it matters and how you can become more consistent in the present.

Making your brand known to your customers -- as well as your business is easier said than done.

We surveyed over 1000 artists to provide their top tips on how to grow their audience. While you may think that fancy software or complicated marketing funnels to be key, entrepreneurs across different niches and experience levels overwhelmingly reported that their secret was consistently making content. Specifically, the content they produced was targeted towards their intended audience.

This is why it's crucial to be consistent in the growth of your online business There are four ways that you can employ to create reliable, high-quality work long into the future.

Consistency can help you decide whether you are passionate enough about something to do it long-term

Starting your own creative business is a big deal. It is likely that you will devote a lot of time to your art, therefore it should be something you enjoy doing every day. Continuously creating puts your concept against the wall.

"I've regularly emailed every single week because I finally decided to make it my top priority above all other things, and it's been huge. Today, I utilize [my weekly email] as a creative outlet... This is how I try to embrace my work and improve my art."

With the decision to make email a non-negotiable, Veronica has given herself the opportunity to indulge in her work and express her creative side.

Our advice?

Consistently showing up builds trust

The pace of the internet is fast and creating an impact on potential clients can be a challenge. Consistently sharing your knowledge shows your audience trustworthiness and lets people become familiar with you. 46% of buyers of the USA will buy more because they believe in the product by spending time with your audience can build a strong foundation.

"Every each day I turn up. I display my face all the time so my followers know who I am. My followers hear my voice and get a glimpse of what it's like to attend one of my courses."

Thanks to consistently posting valuable material, she increased her company's Instagram account to reach over 8000 followers. Her first course launch brought in 5-figures.

"I discovered that how much I shared with others my story, the more my social network expanded, and I discovered amazing people to invest with me, partner with me, teach me, and be friends with me."

The process of building trust over time with an audience you want to reach gives you insight into what services you could offer. Harp teacher Anne Crosby Gaudet observed:

"My customers are able to feel they know me because I've been creating regular content every week for several years. In my business, that involves composing music for the harp and producing performance videos to help students learn. I've earned their trust since they've seen that my work is creative, thoughtful and helpful. The decision to introduce harp lessons programs was a natural progression since my clients already had a good understanding of, and appreciation for my abilities as a musician and teacher."

Through establishing a solid reputation through her free performance as well as composition work, Anne was met with enthusiastic response as she offered online harp courses and lessons.

Regularly delivering high-value content also helped Rachel Lynes from The Sing Space expand her following 50-fold in just the span of a few months.

"I ran a daily free 30-minute singing session for eight months through our Facebook community. Some thought I was insane and I managed to increase the number of people who attended our classes from 300 to 5,000 over 12 weeks , and transformed our free singing lessons into the world's first Vocal Gym(tm), an on-demand subscription-based singing platform."

When Rachel changed from free services to her now award-winning vocal coaching service, she had a massive audience who already knew the value of her services.

Bottom line In the long run, sharing your passion creates trust and stronger relationships between yourself and your audience.

Consistency is algorithm-friendly

In this case, Instagram content is evaluated by a variety of different factors, like how popular a post is (likes and comments) and how often viewers have interacted with the content and how long it has been since the content was published, and your activity on the application. Likewise, YouTube ranks videos according to which ones receive the highest engagement terms searched for and the relevancy of a post's titles, descriptions, as well as content.

If you regularly post content on the channels you choose viewers will be able to get to know more about you and your work. By adding new content, you give new audience members more opportunities to find you and those who already have fans are more likely to return. Plus, you'll have an enormous library of information for followers to like, comment on, and tweet, leading to a greater level of engagement and increase the reach.

"The first 30 days that of doing it there was a lot of engagement," they explain. "People said, 'Wow, amazing, you're posting the same thing every single day. I'd like to know what you're able to accomplish.' We have the YouTube algorithm to work for us because we were posting so much, and that moved us towards the correct direction."

"We made it an integral part of their routine every day. The kids could get up, drink their cup of coffee, and watch Tiny Shiny Home."

Now, they release each weekday a short video and long-form documentary-style pieces every few months. Their channel has seen an increase of over 99K subscribers  with one of their videos having cracked 3 million views.

Lissa Prudencio from Wealth for Women of Color noticed an inverse trend as she went all in on TikTok. "I decided to post three to five times a each day on TikTok for a month but then it grew into two to three months. That's when I experienced an increase in my growth."

So while social platforms probably do not reward or punish users solely on the basis of your posting schedule, the aspects they do consider can be improved by consistency.

If you're struggling to see the growth you want, try increasing your posting frequency. For the Longneckers who post weekly, posting their videos allowed them to improve their craft and establish a fan base however, daily posts increased their reach up a notch. Although it's for a short time, regular posting at more frequent intervals could help get the algorithm rolling in your favor.

Four ways to become more consistent in your business

Do you want to become more consistent in your creative enterprise? Here are some suggestions to help you keep your promises time after time, even in times of stress.

Content batching

Batching is the process of working with similar tasks, so you don't have to switch tasks as often. A lot of creators -- and I'm also raising my hand in this regard -- believe that working on the same type of job for a long period of time minimizes distractions and increases focus.

Like, for example, research a new YouTube video idea or writing a script filming, and creating thumbnails all require different skills, and jumping between tasks can hinder productivity . By using a batching method it is possible to devote a few hours looking up ideas for video content for various upcoming projects. Then, you'd spend the time writing scripts for those videos, and on.

Em Connors uses content batching to prevent overload. Em Connors uses Canva to make many weeks worth of Instagram content ahead of time, so that she's not stuck coming up with concepts quickly. The batching of content helps Em make sure that her business maintains a consistent look and feel.

If you're looking to test content batching for yourself, start with a small amount. You can set aside an hour or two to:

Social media posts can be created.

Outline future blog posts

Search YouTube for YouTube videos

You can get a lot accomplished by sticking to the same task, even for a short time.

Content repurposing

The term "content repurposing" refers to reusing content that you've published previously on different channels or platforms.

If you've put together a rich blog article. Here are some ways you can reuse an piece of writing:

Create Instagram and Facebook pages to promote all of your important factors.

Use the post as a script to use for an episode of a podcast or youtube video.

Include a small portion of the article to send an email newsletter.

Make shorts, reels and TikTok videos based around the most important themes.

Utilizing what you have will ensure that you're sending the same message across all of your channels and also save time as you're not starting from zero.

Veronica Green uses blog posts to make videos and mailers, so that she won't need to reinvent the wheel every when she interacts with her followers. One YouTube video could be turned into images, quotes, social media carousels, and short clips to create several weeks of material without additional labor.

For a chance to test this, start with a larger portion of the content. Blog posts, long email newsletters, and YouTube videos can be excellent. Find your most cherished quotes and clips to serve as a reference point for future tweets or carousels. and captions.

Scheduling

Dara Sierra of Be Seen Consulting says, "[I wish I knewthe importance of to batch schedule your content. It can be difficult to post daily and, in the end, you might miss posting at the set time. Using a scheduler has helped me in a variety of ways!"

Scheduling tools allow you to spread your content over many days, so that your posts runs consistently regardless of what's going on out in real life.

Expectations realistically

In order to create regularly, you must give yourself reasonable guidelines. It's about deciding on the publication frequency you will manage and selecting the medium that you like.

For Khe Hy and Veronica Green, sending an electronic newsletter each week was perfect for foraging relationships with their audience. For the Longneckers along with EmConnors, posting every day was the winning formula.

The schedule you choose to use may differ with each of the channels you utilize also. Occupational therapist Maria Lindbergh says, "I've picked avenues that make me happy such as writing two newsletters or blog entries per month, posting once daily on Instagram while also posting every week to YouTube."

There are no set-in-stone rules for how often to post, but it's best to pick a frequency that works with your life and allows you to commit to the plan for the long haul.

Choosing the appropriate platform or channel is also important.

You don't have to limit yourself to digital platforms, neither do you have to be a slave to digital platforms.

Paper flower designer Kritchaya TwitchsriGranati shares, "I made a commitment to  show up at one event per week for the next year and see where it takes me. It was a surprise to me that I connected with other entrepreneurs and shared ideas, and others have turned into customers and even friends. I am now at a higher level to make new acquaintances, introduce myself, and share my story about my business and it opened so many possibilities I'd never known existed."

Doing your best to push yourself to a platform you don't love is a consistency breaker. Instead, focus on what feels natural and fun to you.

Try it for yourself

Consistency helps you determine if you're passionate about something and want to commit your life entirely. This can increase engagement with your followers and increase trust among those who follow you by showing them that you're a trustworthy fixture within their lives online.

To ensure consistency Try batching and recycling the work you already have. Make content plans in advance, so you don't have to worry when things come up. Set a reasonable schedule, and select a platform that energizes you.

Here's a little experiment you can try to experience the impact of consistency on yourself.

Pick a channel you'd like to grow and set a posting goal and a certain time period. For example:

I'll post on Instagram every day for thirty days.

I'll send an email to my mailing list every Monday for two months.

I will publish a new YouTube video every Tuesday and Thursday, for a period of five weeks.

Make a note of your engagement and numbers before beginning to check them again when you are done. What was the outcome? You might be amazed by the information you've learned.