Today's marketer is busy, creating content and besting algorithms is an all-day job. No matter if you're a designer, content marketer, or marketing generalist, your schedule is probably so busy that it's difficult to make time to stay stimulated and remain up to date.

Then, since the advice is usually condensed into a 140-character tweet, the one-minute Instagram Reel, or a short LinkedIn blog, you'll stay inspired for the entire day. (No overtime required.)

14 influential marketing personalities you should be following

In this article

1.    Video marketing experts we love
2.    Content marketing experts to study from
3.    Social media marketing experts who can inspire us
4.    Search engine optimization and web design experts to watch
5.    Marketing strategists doin' cool stuff

We love video marketing experts.

Danielle Diamond

Danielle Diamond is the creator of Epiq Media, a video agency that creates videos for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

When it comes to LinkedIn Danielle's slogan is "Don't become the advertisement. Make yourself the television show" and she teaches her users how exactly to accomplish it. She delivers captivating advertisements, (short) video marketing guides, and also the actual results that their creative campaigns yield.

Here's a peek of her imaginative work to Exit Five:

Kim Gehrig

Here's the campaign she ran for Apple:

Kevin Anson

Kevin Anson is an expert in video marketing who works with clients like ClickFunnels, IBM, and Mercedes Benz. According to Kevin Anson, he's made more than 10,000 ads and videos over the past 16 years. He's also teaching others his ways on his famous YouTube channel.

Most of Kevin's videos run less than 10 minutes. And they are focused on practical as well as technical information, such as creating an app video to be added to the App Store as well as how to smooth out audio, and how to add subtitles in YouTube videos.

You can catch Kevin's videos via YouTube or Instagram..

Content marketing gurus can learn from

Ross Simmonds

The founder and CEO of Foundation, which is a company that specializes in content marketing, Ross Simmonds is an authority to follow for all things content marketing and expansion. Simmonds is well-known in the field of content marketing for interacting with other marketers , and for making Twitter threads packed with actionable advice.

Ross his own successes through social media channels serves as a masterclass in content reuse. He doesn't only Tweet to 60,000 followers, Ross also provides digestible tips for marketing on Instagram, YouTube as well as LinkedIn.

Amanda Natividad

Amanda Natividad is vice-president of marketing at SparkToro, an company that conducts research on audiences. Through Twitter, she regularly offers advice on content marketing to her 116,000 followers, and her newsletter, The Menu, dives into her thoughts on marketing. The founders are also interviewed as marketing professionals, as well as content creators via her YouTube channel The Menu Show.

Kaleigh Moore

Kaleigh Moore is a freelance writer, marketing consultant, and co-founder of Content Remix, a podcast repurposing agency. Both on Twitter and LinkedIn she provides practical tips for improving your writing and repurpose all types of content -that includes audio, written videos and written content- for maximum impact.

Social media marketing experts who inspire us

Lauren Thomas

Lauren Thomas has quite a stellar profile on LinkedIn The resume includes: In the past, she's been with AT&T, The Coca-Cola Company and Macy's She now is the head of social for Intuit. Her tips for creators of content?

"Do things you're proud of and enjoy a little enjoyment while doing it."    Lauren Thomas, social media guru

On LinkedIn, Lauren shares her strategies for attracting 100,000 followers on TikTok, getting buy-in from leadership for social strategies, as well as coming up with fresh social strategies.

Christopher Tompkins

Christopher Tompkins is the CEO and chief strategist of The Go! Agency, which is a social media marketing company. Apart from sharing his opinions about the future of marketing via social media via LinkedIn and Twitter, he also hosts the podcast "The Bulletproof Marketer" which regularly interviews marketing and growth experts.

Christopher is extremely optimistic about the future of video marketing in marketing via social media, and has told Forbes:

"If you examine the latest developments in digital (social, paid, email) take note of the volume of activity you're experiencing on every channel. Notice how much more widespread this is in comparison to before...My recommendation is to step away from your normal routine and start using video soon."

Experts in SEO and Web design to follow

Andy Crestodina

Andy Crestodina is the co-founder and chief marketing officer of Orbit Media Studios which is a web design and development company. His team is determined to help clients design functional, engaging sites that boost conversions. Naturally for Andy, a large aspect of building stories-driven websites is strategically using video. According to him, TechSmith:

"In research we discover that the faces of our friends are magnetic and it's hard not to stare at them and pay close attention. Therefore, video offers a significant advantage over podcasts and blogs in terms of connectivity."  Tweet

Keep up with Andy and Andy LinkedIn as well as Twitter to get tactical and technical advice regarding SEO, analytics and web development.

Oli Gardner

Oli Gardner is the founder of Be The Keynote A company that coaches individuals to become better communicators. Oli also previously founded Unbounce, a no-code landing page platform.

Oli's interest in tools for marketing and communicating are apparent in his tweets and LinkedIn blog posts. He frequently offers tips on becoming a better virtual communicator -- whether on websites, webinars, or on social media video.

Neil Patel

Neil Patel is one of the top names in SEO and digital marketing, and rightfully so. Each day Patel shares fresh tips for marketing through YouTube with short, less than five minutes videos. He tackles the subject of marketing via digital broadly and offers advice on how to rank in Google, how to find new trends before they've become popular and also how you can automate your marketing.

Alongside Eric Siu, a founder, investor, as well as advisor Neil is also the host of the podcast Marketing School..

In addition to his podcast and YouTube channel, you can also find Neil on Instagram and LinkedIn.

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for marketing at Superside, a renowned design agency. On LinkedIn as well as Twitter often, she discusses the way she approaches marketing as well as what's happening behind the scenes at Superside.

Amrita's posts are open and truthful, and after you read them, you'll often get the feeling that you're working with her Superside team. In February, for instance, Amrita shared on LinkedIn that she and her group were investing into "a number of moonshots" in part because, as she explained,

"I'm calling it COMO. Much like FOMO, COMO is the cost of being left out which is why we'll put our money into areas where we think COMO is high." COMO is very high."

A few months later she revealed the outcomes of these decisions, including taking a chance on video, and also how developing a dynamic, person-centered ad increased their link click-through rates of 48%, cut their cost-per-click by 62% and cut their cost-per-thousand down by 30%.

Dylan Kohlstadt

Dylan Kohlstadt is the founder and CEO of Shift ONE which is a B2B online marketing agency. Many of Dylan's posts focus on how marketers can move the needle by simply providing value to their community. As Dylan tells Peer to Peer Marketing:

"I think that one of the most significant fields in digital marketing right now to be explored is community marketing. Work out how you can develop a physical and a digital community where you provide value, and also where you can build loyal and committed customers who are also likely to shop with you."

Dylan is on Dylan her on Twitter, YouTube, and LinkedIn. You can also download her audio podcast The Dylan Kohlstadt Show, via Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro which is an audience research tool that helps brands better understand their customers. The company is well-known on Twitter for his efforts to assist followers understand how to better utilize data and analysis to improve their strategies for marketing.

Although Rand advocates for the application of data and research on customers across all forms of marketing Rand has experienced the potential of video marketing:

"Video has some really unique powers. One that I've discovered is the memorability of video and the ability for it to create a brand impression which lingers on the viewer is unrivaled."    Rand Fishkin

You can also find Rand also on LinkedIn.

Stay (and remain) in awe