Cassey Ho of Blogilates shares tips for success before SXSW

In the midst of the prospect of a recession, people are looking for ways to safeguard their own interests, which includes those who create content. As a result, people have realized that using only brands and sponsorships to generate revenue generation is not sustainable..

A recession in the near future could impact brands. Deals with companies and other agreements do not are renowned for their the sameness, even for those who have established significant following figures. Throw a recession into the mix and contracts may cease to be way to earn money for musicians.

Solutions to the problem are being developed, one solution is Social Media Creator funds that are similar to the one TikTok offers. Although they're not what they seem to be, they're a fantastic concept, the business is being attacked by users for their low payments due to the massive number of creators that want to get a share of the money. To combat this, TikTok is actively trying to test a new creator fund which will offer creators more money. But, it's not yet certain if the redesigned version of this fund will be able to do things that the previous version could not.

In order to understand the fundamentals of creative individuals' ability to create sustainable companies free of the limitations on the internet, we set down for a discussion to talk with the queen of entrepreneurialism herself, the business mogul Cassey Ho AKA Blogilates.

A little over 12 years ago, an insignificant home pilates YouTube clip made Cassey an the status of an celebrity. Cassey's videos have enthralled 14 million viewers with her videos , which were watched by more than 2 billion people.

In the end, Cassey could focus on her passion for fashion. Cassey is not only two , but she has two million dollars portfolio brands. This includes Blogilates along with POPFLEX in addition in her collaboration in partnership with 24 Hour Fitness, where her own unique style of POP Pilates is offered at fitness centers across in the United States. The agreement includes her well-known POP Pilates online certification course that Cassey hosts on .

Through her capacity to draw her following and to adapt to the needs of the crowd with a variety of options, Cassey has built a company that has been at the forefront of attention for more than 10 years.

Check out the Q&A interview with Cassey for an in-depth analysis of how she's diversified her income by selling digital and physical merchandise and various other ways.

HTML0 Note the responses have been edited slightly to improve the clarity.

Which is your top elevator track? use?

One could say that I am a fashion and fitness business proprietor. My first venture was YouTube for a teacher of pilates. On all of my platforms, I am over 14-15 million followers with 2 billion views. I began my journey by offering free home exercise videos to users. But, that wasn't my intention. I've always wanted the opportunity to be trendy. Since I started teaching yoga, I've created a community then, afterward, I could get back the original goal of wanting to be fashionable. The people I taught to were asking me for yoga mats and yoga clothing and also clothing so I began to dress my students. This has been a wonderful experience that social media has brought mich back to my initial enthusiasm. Yoga mats are available at Target in the category of Blogilates. POPFLEX is the name I use to offer clothes.

Let's take a look at the role of social media in your life. Why did you decide to begin your personal YouTube channel?

My job was a part-time one instructing pilates at college. POP Pilates particularly. The format can be performed with music. In the beginning, there was no instructor teaching that style. Pilates was taught without any kind of music or the traditional tunes. This is why I was teaching the class for 24 hour Fitness as I was about to graduate in the year I was teaching it. At that moment, I was offered a job teaching in Boston and realized I had to move across the nation and was not able to teach this type of pilates. This is why I created the exercise in 10 minutes and then put it on the YouTube website in 2009. It was just for forty people who attended the fitness centre. After I had uploaded the video was not mine to take a look until several months after. It received millions of views as well as many people requesting additional details. This is the most important motivation behind Blogilates!

Have you made any changes regarding how you use social media changed your life since the time you began Blogilates way back in 2009?

In 2009, YouTube utilized to make videos, and Facebook was the platform for forming communities. This was a great place to be a few years ago. Over time, we've had numerous social media platforms come into play during the past, and this has required an immense amount of work however, you must stay relevant and keep up with the latest platforms. It is important to decide the kind of content you will be able to share with those who use them as well as how you create relevant content for every. Be consistent and remember that social media at its core is an instrument. The answer is dependent on the people following you via that tool However, in general I believe it can be a plus as it allows you to smash barriers and create nothing that could stop you from achieving your goals. Keep trying and testing until you come across a type of content that works, which is the reason why you keep working to make it better each time.

What's changed since the time you started in 2009? You are a creator of YouTube?

It's been a while since we've had any big shifts! The year 2009 was the last time it was an option. Earning cash through brand partnerships wasn't a thing; AdSense wasn't even a feature in the past. YouTubers shared videos on YouTube in order to serve the goal of sharing their expertise, funny moment and their content. That was it. It wasn't about becoming well-known or to become YouTube celebrities. Now, fast forward to 2023 and the world differs so much, and , in many ways, I'm sure it's not like the first.

Certain people are looking to make a mark or develop due to their desire to be admired and acknowledged. Their self-esteem depends on these metrics, and it causes me to feel depressed whenever I consider this since many of the original creators who were first embarking on their journey in 2009 were there to get to know each others. That was one of the reasons that I was there. I wanted to teach POP Pilates. And, I believe that is the reason Blogilates has been around for more than 14 years as of present. There is no end to its existence as you can see occurring a lot with the newer bloggers. The marketplace I've seen is growing increasingly competitive and distinct. This is a great chance for business because it does not require traditional media or advertising to make your business known. Start making connections to the people you want to reach by making a the switch on your mobile device and then making your own TikTok brief, YouTube video, and the Instagram Reel.

Was it the first time that you made cash through YouTube? Are you able to suggest a method that you can use to generate a consistent income? If yes, would we have the specifics of the strategy?

In truth, I'm not certain that it was a real idea or not. My job was always as a side hustle. My goal was not to be a full-time contributor to the world of YouTube. I worked in the background regardless of the fact that I was selling products or performing my final and most important work as an employee for a company. Thus, I did not had a strategy. When I first started I realized the reality that bloggers and YouTubers were able to sign brand agreements, however I wasn't sure if finding an agent or even a supervisor was in any way likely. A blogger once told me "Don't worry about it. There's really no need to contact anyone and build your audience and they'll eventually arrive.' So that's exactly the situation that occurred. It's unclear what I was thinking about when I came up with the plan however, I focused on my readers and supported to reach them through the creation of amazing content I was strongly about And everything else developed from the experience. AdSense, brand deals, as well as other sources of income are my main source of income but it's only making just a fraction of my total revenue since it's my main source of income.

Did that happen consistently to you? Did it begin primarily through social media?

It started out probably more than a division, as I was constantly designing yoga mats and yoga bags as well as brand partnerships. These were there all the time and they'd increase over the beginning. However, the more they became numerous they also made me more unhappy. I was not a big fan of the brand deals as often, whenever you opt for these deals, you'll be paired with a business that does not fully believe in the mission you've set for yourself. This is like going through the bullet points of the brief, and after that, you submit your material to the brief and then eliminate each bullet point. They then want to make an adjustment since they're unhappy with their decision. It was always a feeling that people were telling me which I should or could not do with my own material and also my viewers. I became so unsatisfied by brand agreements that I've set it as my intention over the last several years to opt out of such agreements and instead be focused on the promotion of my brand.

We'll now discuss the algorithm. Are algorithms affecting your chances to earn money through social networks?

When I began creating videos around a year and half years ago, I've had the opportunity to assess how the TikTok algorithm or YouTube algorithm performed, and possibly, less so, the Instagram algorithm. This could determine the future of an item , and also determine whether it's going to become a successful bestseller. For instance one, we watched a shambling video go through the roof and reach more than 25 million views in just a few hours. The product was also sold out the item in less than two hours. In some cases the same article may be popular in one place but it is not on another platform that has identical to the post. It's interesting to learn what the findings are in this case, and I'm not convinced that it's due to how my clients have different experiences on different platforms. I'm convinced that this is because of the fact that like TikTok gives a better likelihood of being viral due to the fact that they're at a point to be able to connect with the same viewers regardless of who is watching it. is the situation, and it's interesting. The algorithm plays an important role in the effectiveness of video with regard to performance this is the reason it plays a significant role in selling. However, as long as you're in the pursuit of a top-quality product that I and my team does each day, there is no need for these viral videos. These videos are fantastic but my company isn't dependent on being famous. Instead, it focuses on the excellence of its products.

It is our hope that, in the coming years, creatives will be aware of the necessity to use social media as an opportunity to increase their reach as well as to boost the number of traffic sources, not directly monetization tools such as the ones we've witnessed. Are you able to discuss this development?

You want to be able offer something of value to the people you serve. It's essential to give them something of value, whether as entertainment or education. There's no way to create an audience when you're just trying to earn profit from your audience. That's why whatever you're doing for those of you listening right now: What is that thing you're communicating to people you're talking to you want them to carry home and remember? Just keep trying to help your clients and then when you're ready to release your product they'll be thinking of how you help them. They'll want to take involved in the process when the product is launched. In my case, although there wasn't the intention I was thinking of, the result was exactly what I expected.

YouTube has free video content for more than a decade and also when designing items and people who are aware of the design process and would like to be a an integral component of it. In addition, they can be included by incorporating their suggestions in the process of design, making this product I'm doing an authentic community.

Many creators believe that the sole way to make money is through partnerships with social media. Where are the most effective ways to help creators diversify their sources of income?

Let's list out all of methods for creators to diversify their income sources. Brand-name contracts are a sure bet such as AdSense on YouTube and TikTok's creator fund. Creators could also look into making products, merchandise and online services, such as online courses for training . At the end of the day, it is essential to assess the value of what you are offer. What do people want to buy? You must consider this since it is possible to create material for free, but you cannot give away everything without cost. If you do, you'll be exhausted. In addition, research is proven that when a person purchases an item, they're more likely to keep the purchase even if they receive it for free.

HTML0 I think it's important to identify what your value is before putting it into something else, which could be an item of service, or data.

How did you manage to grow the amount of people who follow you on social media in order to aid in promoting POPFLEX as well as your Blogilates collection of items that are sold at Target? How have you directed visitors from social media onto your website?

I'll show them why I chose this concept. When I show off an awesome piece of clothing, I'mn't just saying 'Oh, I've got an incredible piece of clothes. I suggest you buy the item.' We don't even market to our readers. They are taught by us. I design solutions to problems. I involve them in the design process that assists in getting them involved into the design process, as well as incorporating their input into the final result. Their design requests are passed on to the development team, after which we aid in bringing it to fruition as well as by establishing trust between my clients. We don't just treat them as clients, but rather treat them as designers. The result is a pleasant experience for everyone.

In the sense of transferring my followers from my profiles through social media to my website I concentrate on the obvious like putting the URL on my Instagram. For example, the use of tags for promoting your items. Links can be used to direct my customers to my website. I also use other content creators to show off my items and illustrate the way my clothes can be worn by women of any size and sizes. We do know that the content written by us will guide my clients to my website. Also, I use an email newsletter to generate a lot of sales.

What was the procedure you went through to get to the very beginning ? The reason why did you choose to develop Pop Pilates? Pop Pilates courses on ?

I had been searching tirelessly to find an online platform that could provide my instructor-training program and at the beginning of this podcast I discussed possible ways to teach POP Pilates within 24- Hour Fitness. Within the next couple of months, POP Pilates becomes the official Pilates program at every 24 Hour Fitness in the US. So, I was looking for an online portal or program which would contain all of instructors and to showcase the dance routine. I could not find any. It happened while I was watching Chalene Johnson's talk show, that is hosted by her on her blog. She was speaking in a casual manner about something , then she started making references to . This is how I found out about ! This was actually the only choice that could allow me to accomplish what I wanted to achieve in the amount I wanted and I've always been so grateful for it.

The creator landscape overall. What are the most frequent mistakes that creators make in the current context?

Many creators make mistakes at present. The biggest problem I've observed is the way creators manage to gain traction and a huge fan base. This is when they receive brand agreements and their content begins to appear strange. Sure there is an obligation to pay as well as the necessity to pay the costs, but in the process the content is causing them to lose trust in those they are following. My experience has been that this type of contentis a way to diminish the reputation of the authors. Additionally, I'm curious to know the way an artist's job which is based on a different career is carried out. Teachers for instance, can turn into an influencer. Their whole rise to fame comes from being the teacher. What happens when they quit being the teacher since they've become successful [as an artist]?

It's simple start a class about .

What's the one thing that people don't hear creators do enough of?

There's a feeling that everyone would like to have what you have. Everyone wants an unhindered access to the entire range of goods to not have to think about competing brands all of every day. However, I believe that in order to have the desire to have it, you should be enthusiastic about running any business that's built around the products. Any creator that has built an audience needs to have something of a product or service. This is where creators should go and you must believe in and promote the product you've created as if you do not trust in the product you've created, it's most likely to end up being difficult to market.

Is there any advice you'd offer someone new to this path seeking to get started with digital devices?

I believe it relates to the suggestion I've made previously about determining the value you could provide your customers at the start and then figuring out how to present your value in a way that is available to purchase. You have to know the worth. If you're unsure it's okay to inquire. It is possible to evaluate your opinions using materials that are free. It is important to feel the eyes of those who are looking at your. Also, I'd like to suggest that you must be cautious when letting your audience direct you to the direction you're uneasy with. If you follow the numbers too much and engage in many debates it could result in the loss of your identity. Then you'll lose your identity and won't be able to identify the person you truly are. This is the primary reason creators are tired. They who are involved in this kind of work become unhappy because they no are capable of creating together. They're making and living their lives in the service of the sake of someone else. Therefore, pay attention to every signal that comes through, even your heart. At the end of the day, it is essential to create items that make you happy, because otherwise your content won't be sustainable.

Take the reins of your future with digital tools

The potential for success for creators is contingent on diversifying income streams to build sustainable enterprises similar to what Cassey has done.

With digital services, like online classes and tangible products and brand partnerships, Cassey has been able to impact the globe, as well as control her destiny.

As creators become more like their peer and using social media in an entirely different manner, their perspective on social media will develop. They'll use it less to monetize their content but rather as a method for their users to be directed to alternative, trustworthy sources of income, for example, digital-based products.

"The most significant contribution HTML0 played in my life is that it has made it much easier for me to build an instructor community that is strong in Pop Pilates." -Cassey Ho Cassey Ho

The foundation has already supported over 55,000 entrepreneurs that have earned the sum of $4.9 billion. The number of beneficiaries is increasing with each passing day.

We're going to get rid of the middleman , so that you keep the entire profit as well as own your target audience and the business model, and possibly even the name of your brand.

Find out more about ways you can be in the control of your destiny and be prosperous at work as an entrepreneur or creator Catch Cassey as well as Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback in the sponsor stage of SXSW this months..

If you're thinking of increasing the amount of money you earn through digital products Try your hand at it with a 14-day trial trial.

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