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Following successive quarters of uncertainty and negativity, the third quarter of Q3 marks an important milestone for the future perspective of financial aspects of the membership.

The market for membership is experiencing one of the toughest periods in recent times. Inflation is rising, increased anxiety and a more cautious consumer will be the main drivers in 2022. The downstream effects of these trends along with high volatility in the financial markets have now trickled into almost every field.

This is also true with membership. Although the projections of revenue for 2022 made during the 2021 boom in membership soon began to appear beyond reach over the course of the year, operators who manage membership were forced to think deeper than ever before into every aspect of their overall plan.

To summarize, for members who work as an administrator, 2022 frequently examined your beliefs - over and over again.

Every story you read up to this point has made you think that the remaining 2022 years will be a very difficult time for our people in the community and that we should be ready for a slowdown across every industry of the consumer each market and all companies.

But not so quick.

To find the perfect moment

In difficult economic and business environments, we always look for indicators of indicators, signs and signals that an important turning point could be imminent or is near. While we may not be aware of a turning point until months and weeks in the aftermath of the incident, there's one element which always occurs with crucial moments: the moment.

It was precisely this.

It was a moment where members' managers saw extremely positive outcomes despite the negativity. This was the moment when silence was more powerful than confusion. It was at this point that people realized that their goods were so useful that customers simply could not live without it.

This was the time of the divergence.

The biggest risk for businesses that manage memberships in times of recession is being overly negative. Members who are enthusiastic and positive about their company's prospects throughout the difficult year have continued to create the plans and strategies for the future - but without knowing when it would occur. The quarter is now over and it is possible to see the back of our eyes and know that it will happen.

The uncertainty creates opportunities

Memberships from our clients performed well in the quarter's third. In our entire portfolio of memberships, we've witnessed them break records for their earnings and retention as well as member count. Being on the right path and being non-reactive to larger narratives allowed our customers to profit from the increase of memberships we observed during the third quarter of 2003.

An organized and well-managed members' strategy is often the main driver of members' performance in difficult environments. We see the best payoffs for members who decide to put a lot of money into their businesses during downturns and focusing on more prudent decisions in times of rapid growth. Our strategy has enabled our customers to have the resources on-hand to invest into their companies at periods of growth, such as that we saw during the first half of 2022.

The process of joining a club is very long, and people who have that mindset find that the external environment and negative thoughts create long-term opportunities for sustainable growth of the membership.

For a company that operates memberships, you simply can't predict the exact timing of upswings or downswings like as we saw in the third quarter, but you are able to predict these.

The only guarantee you have is that these events occur at the time you most would like them to.

Build on your progress.

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