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Following a series of quarters filled with negativity and uncertainty The third quarter of 3rd quarter of Q3 represents a major milestone regarding the outlook for the future of the membership economy.

The membership markets are experiencing one of the most volatile moments of the present. Inflation is rising, increased anxiety and a more sophisticated consumer will be the main drivers in 2022. The repercussions of these changes and the high fluctuations in the markets for financial products are now affecting the entire economy.

Membership is no one-off. As the 2022 projections of revenues that were set in the initial boom in membership 2021 quickly became unattainable over the course of the year the members must think at their strategies in a more careful manner than they have before at each element of their overall plan.

Simply put, if you're a manager of membership 2022 was a time when you examined your belief repeatedly.

Every story that has been told to you so far believes that 2022 is going to negatively impact the people we serve. Be prepared to face a decline in each area of consumer consumption and business industry and sector.

But not so quick.

To find the perfect moment

There is a reason that even in the most difficult businesses and economic environments, there are always signs, signals and evidence to suggest that the moment of transition is close or in the near future. Even though we're not usually conscious of the turning point until weeks or months after an event there is a factor that will be observed in pivotal occasions, and that's when the event..

The Q3 moment was exactly that.

There was a time when the members' operators had extremely favorable results in spite of extreme negative views. This was the moment when the silence was greater than the chaotic. That was when the business owners demonstrated that the value of their product that the customers could not live without the product.

The issue was one of discord.

The biggest risk for companies that operate memberships during the recession period is turning negative. Members who were consistent and self-confident in their work during this difficult time kept working to plan, create and prepare for the future with no notion of the exact date at which the event could occur. As Q3 has now been completed, we can look at our rear view mirror and be confident that it's actually, happening.

The uncertainty opens doors to opportunities

The memberships of our customers outperformed the market in the month of March that concluded. Within our complete selection of products, we've observed the customer's memberships break records in the amount they make, their retention rates and membership numbers. When they stayed in the right direction and being non-reactive to larger reports, our members were able to gain from the increase in membership numbers we observed in the 3rd quarter of this year.

The sound management of the overall membership strategy is a crucial aspect in determining the results of memberships even in difficult conditions. The highest returns can be expected when members opt to make a major investments in their company during a downturn and revert to more prudent spending when expansion is speeding up. This strategy has allowed our clients to have access to funds to invest in their company when they have to, much like the one we experienced through the beginning of the 2022 quarter.

The game of membership is long and those with this mindset will discover that the outside environment as well as negative feelings create long-lasting chances for the sustainable growth of members.

If you are a business offering membership-based plans it is difficult to forecast the timing of sharp upswings that are similar to the ones that we saw during Q3 but you can be prepared for them.

The only thing you can be sure of is that such occasions are most likely to occur at times when you are most likely to likely.

Keep on building.

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