Mailchimp Vs. Mailerlite vs. SendinBlue: The best mail marketing system

In the midst of numerous marketing channels, including social media sites, live events, webinars, call calls, online forums and chat rooms email is still an extremely frequent method of engaging with clients. It's inexpensive and allows you to establish an immediate relationship with your customers.

But which email provider is easiest to use or is the least expensive? Which email marketing platform will help reduce bounces and helps you create the best-looking emails, or gives you the best control of your data?

This is a deep dive into the top and most well-known email marketing service providers.

Do you want to compare platforms such as Campaign Monitor, Klaviyo, Drip and ConvertKit? Stay tuned! We will be diving deep into the most effective CRM ecosystems is coming soon!

At-a-glance comparison chart

Mailchimp is a full world of opportunities

Features and pricing

The company claims to help you "grow your customer base and increase your revenues", Mailchimp is an ecommerce platform for emails and automated workflows, customer segmentation along with tips and education.

Mailchimp offers a forever free plan which allows you to send out 12,000 emails to up to 2,000 customers. Although, under this plan, you have to display their branding when you send emails to your customers however, it's a good option for businesses that are just starting out. The paid plans begin at $10 per month for 500 or more subscribers. This gives you numerous premium services such as an advanced segmentation of your audience and live chat support.

How it works

When you log into your account, you'll be able to view the stats for your latest campaign's performance. The statistics will include:

• recipients
• open rate and clicks per open
• A number of deliveries that have been successful
• Total opens and clicks
• Number of orders
• the average order's revenue and the total revenues.

 Audience

It is here that you create, manage and import your subscriber list, also known as contacts. You can manually add new subscribers, one at a through entering their email addresses and other personal information in a form or you can automatically import customer information by bulk import from an alternative platform, upload an CSV file, or copy and paste new subscribers' information.

After you've imported or established subscribers, it's simple to divide them up in accordance with their past shopping behavior, or location, or submitted personal preferences. The ability to add tags manually to your customers in order to deliver targeted messages to those with similar characteristics, and Groups allow you to group customers based on certain criteria or behavior.

It is also the place the place to create sign-up or registration forms to allow users to sign up manually their email addresses to your. It can be accomplished via HTML forms, pop-up window that could be embedded on any site or a contact form which transmits messages directly to your inbox, or a number of integrations to your existing messaging software.

 Campaigns

It is the place where you create and then populate your email, called campaigns. There's a choice of email templates according to whether you're advertising new products or making an announcement, but you can also develop new templates and designs using Content Studio. Content Studio.

 Automations

The ability to tailor the workload, also known as customer Journeys. There are almost endless opportunities to advertise your company or product to existing customerslike the sending of a message with a promotion to cart abandonersas well as to gain new customers, such as by using Facebook Ads ads (optionally linked through Zapier).

 Website

Incorporating the idea of e-commerce to the next level, MailChimp now also offers an online platform that lets you "tell your tale, communicate with others, and develop your business".

You can get started with only one software; and after taking 15-20 minutes to set up payments via Stripe (which permits payments from all major credit cards) and just five minutes to personalize your store, it's time to start selling. Mailchimp is a software that automatically creates orders confirmations, shipping notifications as well as abandoned cart email messages to your shop.

Mailerlite -- Keep things simple

Prices and Features

Billed as a way to "create web-based marketing campaigns and email newsletters your audience will love", Mailerlite offers digital marketing tools that can help you grow your following faster and increase revenues smarter. The MailerLite team aims to "provide easy solutions for complex tasks" that are easy to use and efficient design and award-winning support.

The service is free 12,000 emails per month and up to 1,000 subscribers; the Growing Business costs $9/month ($108 if billed yearly) to send unlimited emails per month and up to 1,000 users as well as the Advanced plan costs $19 per month ($228 when billed annually) with unlimited email messages per month as well as up to 1,000 subscribers with numerous add-ons like priority support or secure pages. For more subscribers, you can incrementally pay more; there's a sliding scale at mailerlite.com/pricing to see how the pricing changes.

How does it work

When you're signed into MailerLite, MailerLite gives you a information on the performance of your recent email campaigns with statistics including all active subscribers, the number of new subscribers as of today and for this month, number of emails sent as well as clicks, opens and CTOR (click to open rate), number of non-subscribers and complaints about spam if any.

 Campaigns

Email newsletters, called Campaigns and are divided into sections that can be moved and then dropped into the edit. Examples of blocks include Logo + Content article with background image Highlight video, RSS lists one product aligned to left and footer.

Once you're happy with your design You can choose the subscribers who will be receiving this mailer, either via simple targeting or by using advanced segmentation such as 'Signup source is API' or 'Signup date is before July'.

 Subscribers

There are four methods to include new subscribers. Import from an CSV or TXT format, Copy and paste data from Excel, add a single subscriber and import from Mailchimp. Mailerlite's Mailerlite platform can automatically remove the duplicate emails after transfer.

After you've imported or added subscribers, it is possible to segregate them so that you can target them with more precision Segments are continuously updated lists of your customers based on their attributes and behaviors and groups allow you to organize your subscriber base on interests, actions, and more. You can also add customized Fields for storing any other details.

In this section too is the Stats tab. This is where you can look into the average click rate per campaign, average click rate per campaign, an average subscribe rate per month and average unsubscribe rate per month.

 Formulas and Websites

The form creator in MailerLite lets you create and plan pop-up subscription registrations that will grab viewers' attention the most effectively. There are a variety of pop-up styles that include floating bars as well as sliding boxes, and you can choose a time duration or scroll length before the pop-up displays.

It is also possible to create simple landing pages that collect subscriptions or to promote previous email messages to stimulate participation, or create an online survey to drive customer engagement.

 Automations

The workflows send out messages based on subscriber's behavior or preferences, like their birthday, or their first sign-up. The system can tag users automatically according to their behavior on the site and then use the tags to create new segments and groups for targeted marketing as well as send promotional emails to customers with abandoned carts.

SendinBlue -- dig into the details

Pricing and features

SendinBlue promises to assist you to "Be in the same place your customers are, and handle all of your digital communications in one place" through a mix of email marketing -- which includes with sending time optimization marketing automation CRM , and live chat.

The plan for free is priced at $0/month for up to 300 email messages per day, to unlimited contacts. The Lite plan costs from $25/month for up to 20,000 emails each month for unlimited contacts along with email support and A/B testing. The Premium plan costs $65/month for up to 20,000 emails sent to unlimited contact lists, which includes all the features of Lite as well as automations, Facebook ads, landing pages and telephone assistance.

What is the process?

Upon logging into your account, you will are presented with a dashboard that provides information for the previous emails. The dashboard displays the name of the campaign as well as the amount of people who converted, the recipients openers, clickers, and subscribers who have not been unsubscribed.

SendinBlue provides the trackable open rate and the number of total tracksable open (the users who did not enable a Privacy Protection option on their email client) in relation to the estimated number of open emails.

 Emails (within Campaigns tab)

SendinBlue provides a variety of layouts to your newsletters, based on the type of message that you would like to communicate: announcement of a product launch, promoting events or pushing blogs for content.

There are templates that you can select from the gallery -- it's also in the templates section. You can also drag and drop to build your own, or even make your own code.

 Automatization and Transactional

This allows you to build automated workflows, depending on a number of factors. Each automation has an entry point, like an online purchase that triggers the workflow process; an action, such as sending an email or SMS; and a condition like 'Is this their first purchase or is it their first purchase?'.

All of these factors make workflows that assist to accomplish various tasks, such as onboarding new customers with relevant information, providing discounts for an existing customer in order in order to motivate them to engage with the brand, or providing recommendations or upsells to customers who are already active.

Contacts

The are two ways to import contacts in SendinBlue. You can either upload a .csv, .xlsx or .txt file on your personal computer either copy-paste the contacts from an .xls file. However, you are able to access to the Forms and Landing page functions by clicking here. You can create custom web pages to encourage users to sign up. It is also possible to create a single contact using their personal information.

The Lists section, in conjunction with contact attributes, lets you segment your clients to send targeted messages. In order to increase open rates higher, you can also modify your personal settings for sending including From Name, Reply-to and Header/Footer for each individual list.

Conclusion

MailChimp, MailerLite, and SendinBlue each caters to distinct user segments within the email marketing space: MailChimp has a breadth of capabilities; MailerLite is lightweight and cost-effective; SendinBlue is data-driven.

All options serve a different purpose, and it's up to you to choose which one is the best for both you and your readers. Enjoy writing!

Methodology of research

For our analysis We looked at the top four metrics any top email service should provide. Once the metrics were defined and analyzed, we gave each of them a score between one to 5 in order to create a total score which would allow us to rank them. Based on the total score that we could assess and come to a conclusion regarding which ones are the best and warrant further research.

The measures These are the 4 measures with explanations of what we think a top email marketing provider should offer:

 The speed and ease in getting going

1. Did it take a lot of effort to set up, including creating an account and sending the first email?
2. Was the instruction for doing more complicated task, such as building an online site, clearly laid out?
3. Does the platform have a rational and clear way to navigate across the many services on the platform?

 Integration ease and the level of intuition

1. What is the easiest way connecting the platform to third-party software?
2. If there are no existing integrations available, are they effortless? Are APIs readily available?
3. Are there features that are incomplete? Are you able to easily create an email that appears like and is similar to the one you imagined?

 Brand positioning

1. How can the business market its products? How can it utilize words and visuals to attract clients?
2. What types of customers are they trying to lure?

 Fees

1. What fees does the software charge? Do you have additional processing costs (due to Stripe and similar)?
2. Are there free tiers or trial? If yes, will the trial offer a complete user experience, or are there some features restricted to customers who pay?