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Jul 28, 2022

It is the R2vgOULNXVhGzUq5Y Cherie Hu of Water and Music discusses Web3 at Consensys 2022.

Water and Music, the journal along with the study DAO (decentralized independently-run group) in the process of creating an innovative guide to music and business created to foster dialog among people working in the field of music technology. The DAO is one step ahead through active engagement with the group of professionals for research-based projects and to reward those involved.

"My principal motivation behind this club is to help individuals gain a better understanding of the world around them, in addition to understanding their own place within the global community." starts Cherie Hu, the creative mind behind the creation of Water and Music. The goal of her organization is to assist individuals to receive the highest training possible so they will be able to create the biggest impact in the industries they work in. Cherie's main tenet is that, particularly when it comes to corporate reporting has been to write with a focus on useful. "At the end of each report, readers will be able to get thoughts on how to take action in your own industry, or methods to become better at what you do. There is a gap between what the people are looking for in their communities as well as the topics the writers write on is crucial," Cherie explains.

The Water and Music team has expanded to conduct regular research sprints, lasting about 10 weeks. The team selects a subject for the purpose of gathering the most information they can to provide their clients with the best possible service. The research sprints take place when they've picked a topic and the group will head out and talk to people from that Water and Music community: "We seek out, "What are your current issues? We then gather these answers. Our report is directly derived from the needs of our clients," she tells me.

The way we conduct business is that Water and Music research sprints tend to be teams-oriented and collaborative. "It's an open process of brainstorming and we're inviting many participants to aid in the revision of research" Cherie says. At present we are in this Water and Music community has published two research reports within this structure. To stay on top of changes, they have sold NFTs with retroactive effect meaning that were anyone interested to help their cause there was a chance to contribute make a contribution, with the proceeds being split equally between the participants. "It's obvious from my viewpoint that the outcome of this study was better that if only one individual had attempted to investigate all aspects. This would not be possible to finish the job!" She is smiling. "It's been a great learning experience for me, to be certain of the benefits of not just creating connections, but most importantly, the sharing of information."

Regaining power

"It's more than a term used in academic circles, but I think that it's useful for Water and Music: we're in a group of practitioners," Cherie continues. "The concept was first introduced in the year 1991 by cognitive socioologist Jean Lave and educational theorist Etienne Wenger] , and refers to a set of individuals that don't just have common interests on the same topic and are also bonded by an aim to learn how to improve something."

The author explains that this could be the case for people who work in the same field or in similar positions across different areas. People who communicate frequently and share information. Water and Music will contribute to this by creating media , tools and creating them as well as facilitating peer-to peer learning "That'll be an extremely important element of our future breaking up the data silos in the industry of music and encouraging the public to become more collaborative and open." Cherie adds.

This is an opportunity to take control again. Cherie is hoping to convince musicians that they have more power that what they appear to have: "Certainly, in the world of streaming it's becoming more and more consolidated driven by Spotify and other giant tech companies. The royalties rate has been decreasing, and they're getting worse! We're giving artists an opportunity to explore the wide range of options. The artists we train and the people who surround them are able to be more innovative."

The Water and Music team

Water and Music team. Team Water and Music

Cheire clarifies that 'community of practise' originally was used to refer to professional groups, but it can also be applied to communities of creativity and that's the kind of thing we're discussing here. For Water and Music the exact primary focus is on the industry of music that is the source of motivation for people. "I'm amazed by my work because I was brought up playing piano. I spent a lot of my time around classical music , and I love meeting with different artists and hearing their perspectives on where technology is heading," Cherie continues. "Hopefully that the data we pass on to artists will help their teams comprehend technology better, and allows them to produce cool artwork!"

Inside the rabbit hole

Recent research has been focused on the absurdity of Web3 as the second conceptual model of the Web made possible by blockchain technology. "We're looking to determine the State of the Union for advancements in the area of music technology, particularly ones with a lot of noise," she says. "Web3 is a great example, because there's so lots of confusion, and no one is sure of the exact cause for what's happening. The biggest tunnel that is continuing to fall. It's like, "What's going on? ?'!"

The industry of music is not surprising, one of the biggest issues to be addressed is the views of people who support the artists. "I believe this is the main reason behind why lots of musicians do not participate in NFTs in the present time, principally due to the fear of negative reactions from their fans," she muses. "We have published a document that raises concerns over Web3. In the world of music, there are many concerns about licensing and Intellectual property (IP) and NFTs. It is a complete chapter!"

The event was hosted at the tlg9Yi9H8w9qUp It was a Water and Music meetup at the NFT.NYC Event.

The next collaborative report for the community is working on. "We're looking into some more obscure topics right now, such as the metaverse. However, that's not clear!" Cherie jokes. "We're making nothing currently and we're trying to figure out the ideas of the people who are thinking about it in addition to what public has a difficult time finding out." The book includes conversations with artists, entrepreneurs and professionals from industries about their approach to discover the metaverse, and their goals through this regard, and challenges they face.

Cherie mentions that the goal is to combine this study along with the development of tools online that could solve these problems. "We have been there in the past, as we have tackled several Web3 topics already including the secondary sale of music via NFTs as well as parts of royalty payments. Certain smart contracts specify that between 10% and 20 percent of any additional revenue will be paid directly to the musician that created the music, and many users are pointing out that it is an advantage. However, my opinion is that most NFT's won't result in the secondary sales," Cherie explains. Cherie thinks the value of the NFT is because of the immediate connection and the relationship NFT makes rather than as an opportunity for selling after.

In conjunction with the report Water and Music will be creating a dashboard for tracking that users are able to input their NFT collection, and then see how much there has added sales over the years, or, if there was what is the way in which NFT does in the marketplace. "We would like to create interactive software that acts as data journalism that is interactive, especially for musicians as they're likely to be the ones who have the greatest interest in creating and pricing NFT drops. We're developing essential structures and tools that can assist musicians with the task of doing it independently."

Conflicting visions

Cherie notes that some words that are fresh and interesting become more complex as they become clearer with time "For the metaverse, for instance, there's a massive difference between how it was conceptually and historically defined in the early '60s." Cherie explains how she and Water and Music's Water and Music team is working on a model to understand how the metaverse was perceived in the past and the difference between expectations and the reality.

"The initial sci-fi works that mentioned the metaverse contained an idea of a "connected" virtual and IRL world. It's a vast difference from the present. But, at the moment it seems that in the realm of music musicians say "I've created my own metaverse" However, they're really speaking of a virtual reality.

"There are now directly conflicting perspectives on metaverses" she writes. "You must deal with Meta (Facebook's holding company) and Epic Games on one side and Epic Games on the other. They're centralized, while one company is the sole owner of everything and everything else. However, you also have the idea of a Web3-based, open, and distributed metaverse that is interoperable with identities and assets. It's natural to investigate blockchain's potential role in can be a part of this but it is in direct contradiction to Facebook's strategy."

Cherie concludes that the metaverse "just transformed into a broad term that anyone could use for personal gain" and would want to dispel the clutter. It is in line to Cherie's primary goal: Water and Music is equipped to analyze and critically examine the subject, and also offer useful information to help people make the right decisions on how to react. Applications that are practical will offer aid to artists and their staff when considering working on a specific metaverse platforms.

Water and Music meetup

The Water and Music meetup at the NFT.NYC conference.

Cherie concludes her performance in a typical fashion she promotes collaboration, both inside as well as within the Water and Music community. "In the coming months we'll publish interviews with the owners of platforms that cater to entrepreneurs, artists or creators. Our investigation into the metaverse is likely to continue throughout the summer and autumn months and so if people are looking to get involved in the metaverse, do not hesitate to contact me. If you know of individuals to meet with I'm interested in thoughts!"

If you'd like to know more about the work and more information, follow Cherie for further information and to be involved, be sure to follow Cherie on twitter: @water andmusic. To become a member of the Water and Music community, and gain access to the community's in-depth research reports and Discord server, go to waterandmusic.com/membership.

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