Calendar

This article is part of the series that is based upon the ebook 'Top 21 marketing methods for membership websites published by The Subscription Coach Amanda Northcutt.

 Download the entire series in a book

I'm sure that at least three or four of these channels appealed to you, and you're prepared to run some basic marketing tests over the next few months. Follow the steps outlined at the beginning of this guide to figure out which channels are viable (both lucrative and secure) to your subscription. Follow the steps outlined at the beginning of this guide to determine the most viable channels (both profitable & reliable) to your membership.

Effective marketing is vital to your business's success, but it's certainly not the all solution to long-term growth. First you must have a viable membership product. Then you must attract - by utilizing your marketing skills the people with the potential to become power users. If you know the secret sauce of the actions that users take on your site in order to be the power users, you've got yourself to the end of the road!

Armed with the understanding of what the members you have appreciate most about your membership , and the problem you solve to their satisfaction, you're prepared to try different marketing avenues to find viable ways to attract more members who have the same characteristics as those powerful members.

Whichever channel you choose the message you use for marketing will direct prospects to things about your membership site that your power users love the most. When you first begin to attract those types of people at the beginning instead of trying to make as many sales as you can it will set you up for profitability and scalability. Additionally that your customers will be happier, more than successful and they will rave about you on social media!

After you've identified 2-4 viable acquisition channels which are most effective in attracting people who have the potential to grow into power users and have an effective lead nurturing sequence in place (emails and retargeting advertisements) All you need to do is maintain those members in the loop. Easy, right? I'm afraid not. The phenomenon of churn, also known as cancellations by members is the main cause of decline of membership-based businesses in general And, in many cases will lead to their eventual demise.

According to Harvard Business Review the cost is between five and 25 times the amount to find a new customer than to keep the one you already have! It's not an easy pill to swallow for someone that relies on a recurring revenue model such as you.

It's your responsibility as the website owner to keep track of member engagement and intervene to ensure that your members' hard-earned money have a tendency to disappear, and eventually become disengaged. If you've got the right people paying for your subscription, it's your job to help them realize the value that they're paying for.

Are you ready to take your subscription to the top of the line? Take a look at our Coaching and Consulting services for one-on-one insight as well as accountability and everything else you'll need to get ahead.