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It is likely that you have plenty of ideas on how to improve your website's performance and, rather than exploring a myriad of options that might not work, why not go straight to the beginning? After all, the best users to inquire questions about your site's membership are the ones who spend time interacting with your content: your members.
Collecting member feedback can be a fantastic way to determine what's working, what's not or what members would like more of. It's also a huge time saver, as you'll be able to determine the opinions of your members about new ideas before you spend working on the ideas. You can also find and fix issues by focusing your attention to what the people desire.
Before asking for your member's thoughts, first identify the part of the member journey you can approve through feedback. Look for patterns among the comments. By acting on the comments you receive You'll be able to improve the quality of your website, and expand your revenue, but you'll also boost loyalty among your members by showing that you're listening.
Here are six ways to receive feedback from your customers that you can then make use of to improve your website.
Take a survey to get comments
Surveys show your customers that you value their opinions and are committed to improving. Surveys are also the most efficient method to get opinions from your customers as they're simple to make, send out, and examine.
There are a couple of options to setup surveys so that members see it: you can use a plugin to embed it in the form of a pop-up that you display on your website or use a survey site like SurveyMonkey which you distribute via email and social media.
Before you write your survey questions, ask yourself what details you're trying to find out from your respondents. Keep the questions concise and short Be sure to avoid leading or complicated questions. Be aware that asking "closed" questions (multiple choices, yes/no, ranking and so on.) are likely to yield higher response rates and data that is easier to analyze while asking "open" questions in which participants respond with a written answer is likely to result in a lower response percentage, however more valuable data.
Organise an event in person
Obviously your budget will decide what type of event you can host However, keep it to a minimum enough that you can spend individual time with everyone and learn their thoughts. Make sure you have a clear goal about not only your goals for learning, but what the benefit to the attendees who attend. One of the benefits could be in the location you choose or they'll be the first to be aware of some new thing you're learning about. Note down everything you can and follow-up with an acknowledgement email.
Create a forum for your website
Member forums are a great method to build your community and encourage discussion, so long as they have a clear purpose and value. They're easy to add using discourse or the bbPress as well as an excellent way to connect with your customers and to get their feedback, or answer their questions. Be aware that it's a long-term commitment, but is a great experience where you'll be able to learn lots about people that have joined your website and the things they'd like to see.
Place a feedback form prominently on your site
Feedback forms give users an opportunity to share their thoughts and opinions, which you can then use to improve your site. Just like a survey, you must clearly outline the types of insights you'd like to collect before you write any questions and keep them short and easy.
Include the form in the top of every page, or, if you want to ask for feedback in a more proactive manner, trigger the form to appear when members reach an exact location where it's appropriate to pose their questions.
Monitor your social media mentions
Use a social media management tool, like Hootsuite for monitoring what people are saying about your website. This is a fantastic way to learn what people like and don't like, react to issues or feedback, and show the people you're paying attention and care.
Do your best to respond to inquiries and mentions in a timely manner and remain positive. Also, be aware of negative and positive comments in your document, especially things many people have said in order to be able to create smart changes according to the actual information of users.
Monitor analytics
Web analytics are a great instrument to determine what people are doing on your website, what pages they're not interested in as well as what's turning them off. You can also find out the factors that drive traffic to your website and the demographics of your visitors, all key data that will enable you to see the big picture, and use that information for your benefit to attract more members and ensure they stay staying on your site for longer.
When you make improvements to your website by incorporating the feedback of your users, remember that this is not something that can be done once. Keep communication channels open and keep in mind that this is an ongoing process which is beneficial for not just you, but also your customers as well.