Brodo: From a Takeout Window, to Nationwide Shipping, with the help of

Broth is the most comforting food. What's the one thing we remember most about being sick as a child? Going home from school after, sitting in the living room watching Price is Right, sipping on , you're guessed it! -- broth. It still brings that cozy, warm feeling to people at all ages, whether they're sick, sitting down in the midst of bad weather, or just seeking a boost of energy to kick off their day.

Broth, and specifically bone broth, is highly nutritious and chock-full of ingredients that boost your health the gut the skin bone and skin, as well as many other things.

Brodo allows this superfood to be available at the four New York City locations and, with the help of  consumers across the world.

They're simmering on their way to achievement

The entire thing started by Marco Canora, a James Beard award-winning chef who began selling bone broth in to-go cups through the windows of his New York City restaurant. The year was 2014: he had recently started drinking his own bone broth as part of his new healthier way of life, and was thrilled to provide it to people in the community as a substitute to coffee.

This single location grew to four locations physically, which are all in the New York City area. Then, Brodo began to sell its delicious bone broth online via their online store. After that, they managed to get their broth into the freezer section of major stores like Whole Foods. The company is now selling its products throughout the United States and is constantly developing new items, such as their soup kits.

What is the secret behind the success of these businesses?

It is primarily due to the commitment to using only high-quality products and ingredients, which they refer to as "The traditional way of cooking revived and modern." They utilize authentic bones of authentic animals, and organic whole vegetablesthat they simmer for long periods of time without the use of concentrates, additives or preservers. They don't take shortcuts and this is apparent in the flavor as well as the nutritional quality of their products.

In the experience of shopping online the key to success lies in choosing the right tools and partners to support their customers as well as their business.

Brodo and

Brodo's first encounter with WordPress was not perfect. The initial site they built did not meet their needs. They were even considering changing to a different website platform.

The team from Automattic came in and worked with them to discover their needs and specifications, and then design the website that met the requirements. Brodo now has an online shop that has a user-friendly interface that is maintained by the Brodo team can maintain as well as give their customers a wonderful experience. The site is also a representation of their Brodo branding.

The brand new Brodo has been designed to be mobile-first with excellent UX and solid accessibility

The process of redesigning began by making the move to a mobile-first design given that over half of all online customers use their mobile devices. Enhancing the user experience (UX) and customer experience (CX) was one of the main goals.

To improve the customer experience at the front, Automattic built an intuitive visual design, which highlights the benefits bone broth has to offer. Simple animations catch the eye of visitors as soon as they enter the site A huge menu simplifies navigation.

The previous site was not able to be accessed by the user. This was a challenge to create small modifications, like changing texts or images. The site they have created is built with WordPress Block Editor. WordPress Block Editor which allows them to change everything from their products and product bundles to posts as well as pages. It's a huge benefit to an expanding, busy business.

Set up broth subscriptions

The shoppers can select from different products, including the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Set. Choose from a single order or a shipment every two or 4 weeks. Discounts are available for more regular subscriptions.

Current subscribers are able to log in to their accounts via the website and switch the service off and on and stop deliveries. They can also to skip a complete shipping, choose specific times to deliver, or modify the flavor of the box. It is also possible to view the day on which the next delivery is scheduled to come in. The customers benefit since they no longer require a phone call to a customer support number in order to manage their subscription, and Brodo wins because they can help with any other issues and reduce customer confusion.

Choosing the best tools

Utilizing the most efficient tools has allowed Brodo to build a stunning professional, high-quality website. We've covered a handful of however, here are some of the additional tools Brodo uses to create the ideal site to meet the needs of the clients they serve and also their business:

• Pressable The managed WordPress hosting platform comes with built-in features for speed along with security and scalability that are specific to the content management system (CMS).
• Jetpack: The speed and speed tools accessible through this plugin -- similar to VideoPress -- are crucial in keeping the loading speed quick while featuring beautiful images and high-end capabilities. Jetpack allows secure scanning as well as immediate cloud backups to help keep Brodo's site safe.

It is the creation of a seamless experience for all

One of the biggest accomplishments Brodo's site has made was the improved customer experience and experience for both the Brodo staff and for its customers. The components function seamlessly and automated processes free of time-consuming and costly resources and allow the team to focus on other work.

The exact same result for your company. We are passionate about helping owners of retail stores build their brands and grow their businesses through providing devices that work seamlessly.

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