Brodo from a Takeout Window to Nationwide Shipping, with the Assistance of

Broth is the perfect comfort food. What is the thing that we recall the most about having a cold as a child? The days of staying home from school lying in the sofa watching Price is Right, sipping of -- yes, you read it! -- broth. It's still warm, fuzzy feeling to adults, whether they're sick, hunkering down when it's raining or simply looking for a boost to kick off their day.

Broth, specifically bone broth, is extremely nutritious and full of ingredients that improve your health in the gut, skin, bones, and more.

Brodo provides this superfood with a potent flavor available in their four New York City locations and through the assistance of  consumers across the world.

They are simmering their way to their success

The whole thing began by Marco Canora, a James Beard award-winning chef who started selling bone broth in to-go cups from the window in the restaurant he owned in New York City restaurant. The year was 2014: He had just started drinking bone broth himself in a fresh healthy diet and was thrilled to provide his customers the local community to provide a healthier alternative to coffee.

The single store grew to four physical locations within the New York City area. After that, Brodo began to sell their delicious bone broth online via their online store. They then managed to get their broth in the freezer section of major retail stores like Whole Foods. They now distribute their product across the country and are constantly introducing new items, such as its soup kits.

What's the secret to the success of these companies?

A big contributor is their commitment to quality components and methods They refer to as "The traditional method reinvented and fresh." They utilize authentic bones of real animalsand all-natural, organic veggies, in which they cook for lengthy durations without additives, concentrates or preservatives. They aren't taking shortcuts, and it shows in the taste and nutritional value of their foods.

And when it came to the experience of shopping online, it was found in identifying the appropriate tools and suppliers to support their clients and their businesses.

Brodo and

Brodo's initial experience with WordPress and wasn't perfect. Their initial website did not meet their needs The company even contemplated changing to a different platform.

The team from Automattic stepped in and worked with them to understand their needs and requirements, and then design a website to meet their requirements. Now, they have an online store with a user-friendly interface that Brodo's Brodo team is able to maintain, provides a great customer experience, and fully represents the Brodo brand.

The new Brodo has a mobile-first approach, fantastic UX, and strong accessibility

The redesign process started with a mobile-first approach, considering that more than half of online shoppers utilize a mobile device. Enhancing the customer experience (UX) as well as customer experience (CX) were primary goals.

To enhance the user experience on the front, Automattic built an intuitive, image-focused design that highlights the advantages from bone broth. Simple animations catch viewers' attention immediately upon their arrival on the site. Additionally, the huge menu makes navigation easy.

The site they had previously used was difficult-to-gd. It was tough for them to make even simple changes, for example, changing text or images. Their new site was built with the WordPress Block Editor, so they can change everything from their products and bundles of products to articles and pages. This makes a big difference for a busy, growing firm.

The process of establishing broth subscriptions

Customers can select from a variety of options, such as those from the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Pack. Customers can choose between one-time purchases or delivery each two or four weeks. Discounts are available for periodic subscriptions.

Current subscribers are able to log in to their account at the site to turn the service off and on and pause deliveries, or skip the delivery, choose certain dates for delivery, or even edit the flavors in their box. Customers can also determine the date when their next shipment is scheduled to come in. Customers benefit since they no longer need to contact a support line to control their subscription, and Brodo succeeds because they are able to provide support to address other concerns and decrease customer anxiety.

Making the most appropriate tools

Working with the right tools have allowed Brodo to create a beautiful high-quality, functional site. We've covered a handful of tools, but below are a few additional tools Brodo uses to create what they need for both their customers and business:

• Pressable Managed WordPress host has built-in tools to speed up, secure and scalability that are specific to the Content Management System (CMS).
• Jetpack: The speed and speed tools included in this pluginsuch as VideoPress are an important role in ensuring quick loading speeds while featuring beautiful images and top-notch functionality. Jetpack additionally offers security scans and instant cloud backups that help keep Brodo's site safe.

A cohesive experience for all

One of the greatest achievements with Brodo's new website was the improved customer experience, both for Brodo's staff members as well as their customers. Everything works together intuitively and automated processes free time and resources to focus on other projects.

It is possible to achieve the exact same result for your business. We are passionate about helping proprietors of stores grow their brands and increase their sales with tools that work seamlessly together.