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Black Friday and Cyber Monday The Ultimate Guide to Selling Digital Products in 2022 -

Nov 12, 2022

Many online companies, Black Friday and Cyber Monday are two of most busy days of the year and offer numerous opportunities to generate the highest sales revenues than the rest of the year. However, it can also be one of the most difficult shopping seasons to plan for.

Below is a brief overview of the subjects we'll be covering Today:

 What are Black Friday and Cyber Monday

Black Friday, which occurs the day following Thanksgiving in the US is not officially announcing the start of the shopping season for Christmas. Cyber Monday falls on the following Monday, after Thanksgiving here in the US. The day between Black Friday and Cyber Monday all over the world, consumers are expecting big discounts and sales from their favourite businesses because they get ready to buy!

In recent years, internet-based spending on desktops has increased significantly in the days of Cyber Monday in the United States, reaching nearly $6 billion by 2020. This figure represents an increase of almost 30% over the year prior. For the year 2020, Black Friday desktop spending was around $4.3 billion and the Thanksgiving spend totaled around $2.7 billion.

In this year's calendar, Black Friday will fall on November 25, 2022 and Cyber Monday is scheduled to fall on November 28, 2022..

Once we've got that essential information out of the way, it's time for you to set up your store online for the most popular shopping time in the entire year. If you're feeling overwhelmed, don't worry! Here are the most important (free) techniques and methods that you could try out so you can supercharge the sales of your digital products during Black Friday and Cyber Monday this year.

 10 Cyber Monday and Black Friday Marketing Strategies to Try in 2022

1. The offer is only available for a limited time.

Black Friday and Cyber Monday are among the few occasions when you are able to offer massive reductions to your product prices without losing the identity of your brand. The most common limited-time promotions which online retailers can offer are:

  • Coupon codes that offer a certain percentage off of customers' purchases. You can also give exclusive coupon codes to the most loyal customers of yours in recognition of their contributions to your company, and to increase brand loyalty
  • Free gift with purchase. It also gives a feeling of community that helps customers keep coming back to your business. Make sure that you're giving your customers exactly what they want i.e. complimentary products that complement what they're planning to buy.

In addition , the complimentary gift could be uploaded together with your main digital product to ensure customers will get them all at once after they purchase.

2. Launch Limited Edition Products

The process of releasing limited-edition items usually involves creating a new spin on your most-loved products. For example, if you're selling wall art that is digital, you can release a limited edition personalized wall art where your clients can write their name or loved ones' photos.

It gives you to test the water with new ideas for products, and , if it goes well then you could be able to create innovative products that are best-selling through this activity. Launches of limited edition products bring attention to your web-based company and your brand. This increased visibility can lead to increased customers and sales for existing as well as new offerings.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) to complement their previous purchase. It is a great method to boost the purchase amount of both your clients who are returning and/or new to your store. could otherwise have to leave certain products in your store just because they did not get the chance to look at different products that they may like.

Imagine that one of your clients purchased an ebook entitled "Beginner Stage vegan Recipes". Recommend they check out the "Advanced vegan recipe for Level 1" and give them a discounted price when they buy both of them at the same time. Utilize catchy phrases such as "You may also like this" as well as "Others have also bought" to attract your customers.

The ability to create a cross-selling promotion within under a minute with the cross-selling tool.

4. Bundle Multiple Products

For a unique approach to this, you can also offer this product as a limited-time item listing in order to create an emotion of FOMO (Fear of Not Being able to Get It) for your customers and urge them to purchase now before the offer expires.

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5. Launch an Affiliate Marketing Program

Affiliate Marketing is a process where affiliate partners can receive a fee for selling products through your online store. In return for any successful sales that affiliates deliver to your store, you'll reward your affiliates with a portion of commission every month.

Selling your product via affiliates is a great option to boost sales and promotion efforts by allowing your affiliate network to help promote your goods in your behalf. Black Friday and Cyber Monday is a great opportunity to collaborate with bloggers, content creators as well as other prominent people to market your product and to share the profits with these individuals in the form of an affiliate commission. You can even offer the possibility of a higher commission during the most popular shopping time of the year , to encourage them to promote your products to a greater extent.

You are able to easily establish an affiliate program to promote your store online by following this step-by-step guide.

6. Create a Referral System

Unlike affiliate marketing, a referral program is a different kind of marketing that does do not require the distribution of commissions. Referral System is also known as word-of-mouth marketing - is a marketing strategy that encourages your customers to promote your products to their friends or social network. In return for a successful sales, both the customer and their referral will get coupons for purchase.

This is a powerful marketing technique because customers have friends and family members getting recommendations from their trusted networks, making it much more likely that you will succeed in making multiple sales from your online store.

You can easily establish the system of referrals for your store online with this guide.

7. Run a Giveaway

Offering a prize on your social media channels is a great way to encourage real involvement from your targeted viewers. Offer a chance to win prizes for those who have completed some specific goals e.g. checking your social media profiles or sharing your content through social media platforms, etc. It is an excellent strategy to grow your social media following while delighting your existing and new prospective customers.

8. The launch pre-sale is now open, or you can pre-order products

A pre-order or pre-sale is an order on a product that hasn't yet been released. Pre-sales or items for pre-order on BlackFriday allows you to gauge the level of interest that buyers have for the upcoming items. Pre-orders also offer your customers a reason to be excited to return to your online store and can generate revenue for other items as well.

See this guide on how you can set up the possibility of pre-orders for your online store.

9. Offer Upgrade Discount

Remember that the shopping season doesn't end with Cyber Monday and Black Friday. stop with Black Friday nor Cyber Monday. The Christmas season is one of the largest shopping periods during the year. Providing upgrade discounts to customers is a great way to encourage them to come back to your store at an earlier date and purchase more items at a reduced cost.

See this guide for how to use upgrade discounts and how to setup it.

10. Social Discount Offer

It's generally accepted that one of the most effective methods to get consumers to share your goods with their social media network is by offering them some kind of incentive, for instance through a social discount. 's social discount feature lets you provide customers with a discounted rate of their purchase just by posting the item on Facebook, and more. It is an effective way to tap into the customers' networks that might potentially become your future customers. It also increases your brand's visibility.

 8 Tips for Preparing to be ready for Black Friday and Cyber Monday 2022

You can determine whether the popularity of certain items is going up or down during the holiday season through Google Trends. Be sure to tweak Google Trends' settings for the various countries as well as timeframes. For example, if you look up "personalized present" on Google Trends, you'll see that its popularity tends to peak around the holiday season. This is a great item to include in your shop if you make items like personalized digital art.

2. Optimize Product Page's purchase conversion and SEO

Online store sales do not occur by chance. Be aware that customers must have to go through complex decision-making before deciding to buy your products. Optimizing your product pages will allow the customer to be influenced by your to make the right choices and assure that you've turned the majority of your website visitors to paying customers.

Here are a few ideas to help you improve the rate at which your page's visitors convert to your products:

Set up a countdown timer.

Utilizing timers in order to create an urgency among your online store visitors could encourage people to buy now instead of leaving your site to "think about it in the near future". Many customers procrastinate when shopping. While you certainly shouldn't trick your clients or transform them into angry customers, we would like the customers to make a decision. This is where timers can save the day!

Enable Payment Buttons

Payment buttons provide a sense of transaction security and can improve your sales conversion. On , you can enable payment buttons through the store builder, footer and then Pay icons

76% of customers want safe payments in addition to convenience when purchasing on the internet. It's important to close this loop for those clients who are concerned about security concerns when purchasing items on the internet.

Showcase Customer Reviews

88 98% of people trust online reviews as much as personal recommendations.

As your clients can't touch your product with their hands and see them with their eyes, they'll be forced to count on reviews online by other users to provide evidence of social connection. Reading other customers' product reviews is a part of making a purchase. Instead of making them leave your store's website to search for reviews in other stores, ensure the reviews available to them through your store's website rather.

This is a brief instruction on how to set up customer reviews to be displayed on.  The feature for customer reviews also comes with a review approval system and automatic post-purchase review requests to facilitate the collection of reviews more easy.

Optimize Copywriting Copywriting of Product Description

Words can be powerful in the process of improving your pages for sale. To encourage web visitors to purchase your product, consider optimizing your product description to remind them about the benefits of your products.

Make sure that the copywriting you use on your website's product pages also contributes to SEO improvement efforts. This allows the pages of your products to rank higher on Google result pages. This leads to more traffic to your website's product pages as well as your store's overall online presence. Tools like Ahrefs Keyword Explorer to find keywords that you should use to give your items more exposure on Google Search.

Here's a short guide on how to further improve your SEO for your site during the holiday season.

Converting visitors to paying customers requires a meticulous review of the customer's journey. Throwing a bunch of random products in front of your customers won't do it!

Create a special holiday collection of products the customers are likely to be looking for on Black Friday and Cyber Monday. In addition, consider creating a collection specifically to sell items.

This is a quick tutorial on creating collections of your products using.

4. Optimize Your Website to Mobile Ecommerce

As per Statista, 72.9 percent of all eCommerce sales will be generated through mobile-based commerce, up from 58.9 percent in 2017.

There is one thing for certain the online store you have created must be designed to work best for customers who are intending to make purchases using their mobile devices. You must ensure that all crucial information on your products are visible in mobile view, and any other unimportant information should be collapsed under an FAQ area.

Store Builder lets you switch between desktop and mobile perspectives so that you can ensure your website is optimized for both perspectives.

5. Improve Your Checkout Experience

An unwieldy checkout procedure can lead to a low sale conversion, as it creates an unnecessary barrier between your customers and their purchases. Don't let customers' patience wear off because of a grumpy customer experience at the checkout.

The checkout experience of's is already optimized for digital product sales as it doesn't ask for irrelevant information like an address in physical form.

Check out your store's checkout process as a customer and determine if there's something that could be improved. If you've implemented a coupon code, make sure that you check the checkout process to ensure that you've setup your coupon code in a correct manner.

Also, make sure that you've already provided all the payment options possible for your customers. In the meantime, you'll be able to connect to both PayPal and Stripe and PayPal for the most payment options is possible to your customers.

6. Get Your Customer Service Ready

The process of bringing your customer service in order requires planning ahead for expected inquiries from clients. It is possible to create an FAQ section on your site to answer your clients' most pressing questions, and also to cut down on the amount of ticket requests for support.

Be sure to have the bandwidth to deal with the requests of customers, as poor customer service is a recipe for online negative reviews. Create saved replies for your most frequently-asked queries to cut down on the time required to reply to requests for support.

A positive customer experience is essential for building confidence between your business online as well as your clients.

7. Spread the word! Promote, Promote, Promote!

Remember that your amazing online store deals don't just talk for themselves. It is now the best moment to promote heavily your Black Friday and Cyber Monday sales and to get your message out using every possible means including but not just:

  • Newsletters sent via email. Your customers will be searching through their email inboxes looking for great offers from their favourite online stores. Consider segmenting your email list, sending more personalized content that engages with your customers, and getting deals that are targeted for the appropriate people. Remember that Black Friday and Cyber Monday are about deals that have a time limit. Design email messages that invoke the feeling of urgency.
  • Social media. Social media channels such as Instagram, TikTok, and Facebook can be great ways to communicate about your Black Friday and Cyber Monday strategies to your customers (through organic posts and advertising paid for).
  • Blog. It is possible to create gift ideas guidebooks for your clients to save them from having to come up with fantastic ideas to present their loved family members.

8. Make sure you are prepared for The Next Biggest Thing ....Christmas!

Once you've increased the online sales of your store during Black Friday and Cyber Monday now is the time to begin thinking about the next major event... Christmas! Rather than thinking about nailing one-off purchases during Black Friday, think about the ways you can convert these one-time customers into, lifelong customers.

You can use the marketing strategies that we've discussed in the previous article to promote Christmas. In addition, it's always recommended to check in with your customers by sending an instant email regarding your Christmas-related promotions coming up as well as sending a customer survey to ensure that you are taking your feedback and suggestions on what you could do to enhance their Christmas shopping experience with you more.

 Best Digital Product Ideas for Black Friday

E-book

Revenue from ebook sales reached 1.1 billion in the year 2020, an increase of 11.86 percent from 983.3 million in 2019. Adult novels account 41% of ebook sales through 2021.

The selling of ebooks lets you provide your book to the public without having to go through the painstaking procedure of publishing paperbacks. The readers can purchase your ebooks on the internet and access them immediately on their devices that run on electronic technology.

Audiobooks

According to a recent study, almost 20 percent of Americans listen to audiobooks.

The margin of profit for audiobooks is very high due to the expense of changing books to audiobooks is small. Many book enthusiasts do not enjoy reading, so audiobooks allow you to reach and engage people from different backgrounds. More and more those who have dyslexia or visually impaired or are simply buying audiobooks. Additionally, adding an audiobook can increase the number of ebooks purchased.

Personalized Digital Art

Christmas is right close to the mark just after Black Friday and Cyber Monday. Personalized gifts are among the most popular Christmas presents to family and friends. If you type "personalized present" on Google"Trends" it is evident that this gift has been popular throughout the time of Christmas.

Customized digital artwork allows clients to give memorable gifts. Plus this is a sustainable gift since it does not require packaging.

Online Course

Bundling it with a free digital download gift (e.g. free ebooks, free workbooks, printables that are free such as) can make it very tempting to customers for purchase your online course bundle.

 Prepared to go Black Friday and Cyber Monday

Is your online store prepared for the largest shopping of the year? By preparing your store, you can exponentially increase the revenue you earn during the festive season.

If you play your cards correctly, your holiday sales revenue could be more than you ever thought possible. Let us know in the section of comments below should you have questions.