Are you using screen recordings to promote your business? Here's how.
Screen recording software used in marketing strategies is a complete game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're short, sweet and simple to comprehend They can boost the popularity of your content on various channels without investing a large sum of money.
Screen recordings let you demonstrate instead of explaining to clients the value of your service. Screen recordings are also effective in creating trust, solving problems and helping bring your message to the forefront. If you do not edit your screen recordings effectively, screen recordings could appear amateur and even unprofessional.
In this post we'll provide some suggestions and best practices to ensure you can produce captivating film-based screen films that will be a hit with the people that you'd like to take to the next step.
In this article
- Why should you start using screen recordings to promote your business?
- What can you do to modify or edit the screen recordings you have made?
- 6 various ways of using screen recordings, and why you should
- FAQs about screen recordings
- Everything
What are the most important reasons you should begin using screen recordings to promote your business?
People who love video want to keep watching more. People are awestruck at the level of quality in videos. 31% of marketers declare that their most important audience seems to prefer videos over other types of media.
At their core, screen recordings are an extremely versatile instrument that can help marketers to better connect to their target audience. Since they're inexpensive and simple to create, there's not a reason to make them an integral element of marketing videos.
Between 2022 and 2022 57% of video marketing companies produced video that was screen-recorded.
Improve user experience
Screen recording can help you communicate with your customers. It's usually easier for customers to see a brief screen-based film than to go through the many texts to determine the nature of your service is about.
Screen recordings that are short in duration can walk customers through their concerns regarding the product, or teach customers how they can make the most of the new features.
Individualize your communication
Screen recordings seem more friendly as opposed to traditional voiceovers. They're more natural versions of voiceovers and could aid in establishing rapport with customers during initial onboarding, as well as in the training sessions of existing users. It's also easy to create and makes it simple to customize them for specific users.
They provide an insight at the world of your business and provide an opportunity to showcase the good aspects of your business.
Use the resources you have available
Most teams are faced with constraints on bandwidth and budget. Screen recordings offer a low-cost alternative for teams to create on-brand assets without burdening your creative personnel by putting out a continuous flow of requests for video.
It's also a breeze. Everyone from sales representatives to your customer service representatives could create assets that are in line with your branding.
What are the ways to alter or alter the screen recording of your own
What can you do to ensure that you capture the screen
- Start by clicking Get Started to begin your journey for free. Following that, sign in or register your free account.
- Then, you'll be able to start recording your screen right starting from the start. Install the app or download it as an extension to Chrome.
- In order to start recording, click to open Record. In the menu left pick the option for which you would like to capture the screen with either the camera, or both.
What can I do to crop and modify screen recordings with Create
This is the most effective method to begin:
- Upload, or select the screen you'd like to change. Choose a screen from the Create Library and add a brand new video.
- Use using the Crop + Fit feature to reduce the length of your footage. Frame your video with the Crop + Fit tool, select the appropriate aspect ratio. Then, you are capable of using the pinch tool to rotate it, or to alter its dimension.
- Save, preview and upload your cropped video. Preview your video for a perfect view. Save it to your computer or post it on the Create.
There are 6 methods for using screen recordings as well as the reason why you should to
Screen recordings can in making your content more visible and engaging. Get your screen recordings going by following these suggestions.
1. Product demos
videos that show how you can use your product are an excellent way to demonstrate to your customers how your product operates.
People prefer seeing how things operate instead of trying to comprehend it through a text-The average of 95 percent said they've watched an explanation video in order to learn more about a product or service.
Use this option to upload screen-based recordings specifically designed for the products you offer on your website. The customers will then see precisely what you offer for the specific product they're searching for.
Screen recordings are an excellent way to present your most intriguing feature through the power of a short teaser video instead of the audience being asked to understand the meaning of a written. In specifically, Hootsuite, a social media management tool, Hootsuite often posts videos of screen demonstrations and teasers on Instagram.
2. Troubleshooting
Instead of using live chat, emails, or even phone support, representatives from customer service may opt to use screen recording in order to provide customers with clear and concise explanations of the best solution to a particular issue. Support reps will likely solve problems faster, and satisfaction with customers will increase.
To help customers solve their frequently asked queries, you can choose to edit your FAQs written in English to screencasts of videos.
Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help provide better technical support. "We use screen recordings to show off our services whenever we set up the Google Business Profile for our customers. The same is true for helping troubleshoot technical problems. This helps avoid repeated calls since the user may go back to their earlier recording to solve the issue. "
3. Customer interviews
Marketers can use screen recordings to gather feedback from clients or customers' comments and other comments. This type of interview offers advantages in that users can screen share with other users and use their webcams to talk with the interviewer.
It's much more personalized unlike a call, or a simple questionnaire. Additionally, it has advantages because marketers can read the body language of their customers, and facial expressions.
Teams are able to analyze responses to the video and provide the details to the other parties involved.
4. Technical tutorials
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5. Sales enablement
Instead of making sales cards generic or videos that introduce sales representatives to the product, they can employ screen recording software to make custom videos about specific uses of the product.
Emily Brook, a senior marketer for The Influencer Marketing Factory describes how recording screen helps her team present their products.
6. Guide to Content
Screen recordings in your content can help make your contents more appealing to a wider viewers. There is a chance that people aren't able or the patience to read 3000-word steps-by-step instructions. It's better to offer an easy video summary of the material.
Marketing professionals might, by way of example, use screens at the beginning of blogs for a brief glance at the content.
Instead of showing a collection of photos, why not make use of screen recordings to create content for products that are able to be shown viewers in person?
Berenika Teter Berenika Teter, the expert in SEO for Klaus explains her method that utilizes screen recordings to highlight real-life examples to her clients.
"When I was employed by Ingrid (a delivery checkout app) I had the opportunity create"the popular "checkout teardowns" with the help of a screen recording tool. This tool really assisted me in explaining our cases from the actual world for our customers to see as I posted these videos on LinkedIn as well as shared them on our blog posts if they were appropriate for the situation."
Berenika Teter is the SEO expert in the office of Klaus
Screen recordings and screen questions
- Is it possible to make a video from a screen recorded?
Yes, you are able to cut and edit screen recording videos. Based on the application you choose, it is possible to save screen recording to your internet browser, or edit it using the desktop application.
- What software is there for editing video screen captures?
and then put it all together
Screen recordings are an excellent method to create of content that is stimulating. Screen recordings can transform complex topics or dull written descriptions into enjoyable and engaging visually appealing information.
From marketing videos to directions for troubleshooting problems Screen videos can assist you in make sure that the users be the top most important factor. Also, it is a means to increase your profits without having to rely on the designer or your creative team. Be sure to follow these guidelines for answering the questions of your customers and offer valuable sources, and maintain relationships with your clients.
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