Are you using screen recordings in your current marketing? This is the way to do it.
Utilizing screen recording software for marketing plans can be a game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
The videos in these are brief beautiful, sweet and attractive visually and allow you to boost your video presence on various channels, without an enormous amount of money to produce.
Screen recordings can be used to show instead of telling clients what your brand is about. They can also assist in building connections, solving issues and bring your content to live. However, without a professional editing system, screen-based recordings could appear dated or dull in the best of cases.
In this blog, we'll share guidelines and best practices so that you can make engaging screencasts that attract those who you wish to get to the next level.
In this article
- How can you get started creating screen shots for your advertisements?
- What is the best way to cut and modify your recordings on screen
- Six ways to make use of screen recordings and the benefits of using them.
- FAQs on screen recordings
- Connecting everything
Why is it important to use screen recording in order to advertise your company?
The public is visual and want to see to see more videos. 31 percent of marketers claim that their primary clients are more inclined to watch videos than other media types.
In essence, screen recordings can be a powerful instrument that can aid marketers to better communicate with their intended public. Given they're budget friendly and easy to make, it's no surprise they're becoming a common part of the marketing video.
By 2022, 57% video marketers will create screen-recorded content.
Improve user experience
Screen recording can help you communicate with your customers. It's generally easier for clients to view a brief screen rather than read lots of words. try and determine the purpose of your offer. about.
Screenshots of screens can walk customers through the product's features or show them how to make best utilization of new features.
Create a personal message
Screen recordings are more sociable than conventional video voiceovers. They're an authentic version of voiceovers, and can be used to build trust during the process of training customers or assisting current users. It's also easy to create and allows you to personalize them to users.
The displays offer a peek of inside the building and offer a chance to showcase the fun side of your business.
Recycle resource
A majority of teams are faced with limitations on bandwidth and budget. Screen recordings can be a cost-effective solution for teams to create on-brand assets without bothering your team of creatives with a constant stream of videos.
This process is simple. Anyone from your sales reps along with your customer service representatives can create brand-name assets.
What can you do to crop and alter the screen recording yours
How to use to capture your screen
- Click here to get started and begin your free trial. The next step is to sign in or establish an account for free.
- Now you can choose to start recording your screen straight when you install the application or add it in a Chrome extension.
- To begin recording, click on Open Record. On the left, you can pick whether you would like to capture your screen using your camera, or using both.
How can I crop and modify screen recordings using Create
Here's how to start:
- Choose or upload the screen you wish to edit. Choose a screen recording from the Create Library, or add a new one.
- Make use of the Crop + Fit option to cut the video. Frame your video using your Crop + Fit tool, and then choose the appropriate aspect ratio. After that, you can use the pinch tool to rotate or alter its size.
- Save, preview and upload your cropped footage. Preview your video to make sure that it appears perfect. Then save it to the desktop of your computer, or post it on Create.
There are 6 methods for using screen recordings and why you'll need to
Screen recordings could help your content be more attractive to the viewer. Get your screen recordings going by following these ideas.
1. Product demos
Videos that demonstrate simple steps can be a great way of showing customers your product in action.
Most people like seeing how something works instead of trying to picture it through a text--- 96 % say they have watched an explainer video that helped them understand more about the product or service.
Utilize this feature to put screen-based videos of your product on your website. Customers will be able to view the how your product works within the product they're searching for.
Screen recordings are an excellent way to present your new feature. Make an animated teaser instead of requiring the audience to attempt to understand what a text means. As an example, Hootsuite, a social tools for managing media, Hootsuite often posts screens of features demonstrations and teasers via Instagram.
2. Troubleshooting
Instead of using live chats and emails or phone support, representatives from customer service could use screen recordings for customers to show them a visual overview of how to solve their specific issues. Support representatives will be able to solve the issues quicker and customers' satisfaction will improve.
To help customers solve their common queries, you could swap out the FAQ written in your manual by incorporating screen-based video.
Garrett Smith, the head of local SEO for GMB Gorilla explains that recording screen images help GMB Gorilla provide more efficient technical assistance. "We use screen recordings for demonstrations of service every when we create an Google Business Profile for our clients. The same is true to assist in the resolution of technical problems. This can help avoid repeat calls because customers can return to an earlier recording to fix the same problem. "
3. Customer interviews
Marketers may use screen recordings for collecting feedback from customers, complaints as well as feedback. The visual interview has advantages in that consumers have the ability to connect their monitors and turn on their webcams in order to talk with the person who is interviewing them.
This is more intimate than a simple phone calls or surveys. It also has the benefit of ensuring that marketing professionals can read customer's body language as well as facial expressions.
Teams can analyze the feedback of the video and share that information with the other participants.
4. Technical tutorials
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5. Sales enablement
Instead of using sales cards that are generic, or intro videos for product introductions sales reps can make use of screen recording software to make customized videos that showcase the specific uses of the product.
Emily Brook, a senior marketing manager at The Influencer Marketing Factory Explains that the recording of screens helps in showcasing their services.
6. Walkthrough of Content
Screen recordings in the content you create can help make the material more accessible to a wider audience. There is a chance that viewers aren't able to sit down and read a 3,000-word step-by-step guide. It is better to have an easy video summary of the contents.
Marketing specialists could, for instance using screen-based audio recordings at the introduction of blogs to give a quick visual overview of the blog's information.
Instead of using a sequence of images, why not use screen recordings to make sure that content focusing on specific products comes to life?
Berenika Teter, the SEO experts Klaus. Klaus talks about her approach that utilizes screen recording in order in order to present real-life examples to the audience.
"When I was employed by Ingrid (a delivery check-out application) I was able make what's known as "checkout teardowns" using a screen recording tool. This was an excellent opportunity to share the real-world scenarios we would show our customers, since I uploaded the videos on LinkedIn and then included them into our blog articles when the context was right."
Berenika Teter works as the SEO expert in conjunction alongside Klaus
Screen recording FAQs
- Are you able to crop the screen recorded film?
You can alter and crop an screen-recorded video. In accordance with the program you choose, it's possible to download the screen recorded to your web browser, or alter it by using the desktop application.
- What software do I need to edit recordings of screen?
Putting everything together
Screen recordings are a great way to make content that stimulates the viewers. Screen recordings can help transform complicated subjects or boring written explanations into fun and engaging visually appealing content.
From teasers of products or troubleshooting video tutorials, screen recordings help ensure that your customers are the first prioritization. It's also a method of maximising your budget without relying on your designers or creative staff. Be aware of these suggestions to assist your customers with their concerns, offer helpful sources as well as build relationships with your clients.
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