An Overview of Using Pinterest to promote your business

With an amazing product in hand and a great store marketing can be the sole thing standing in the way of growing sales. If you're looking to connect with new buyers or inspire previous customers to buy again, Pinterest provides a great opportunity for your store.

Pinterest can be described as a exploration engine for finding ideas like food, recipes, home and fashion motivation, and so on. Their mission is to bring anyone the ability to design a a life they love.

With billions of Pins available on Pinterest, you'll always find suggestions to ignite your imagination. As you find Pins you love, save your favorites to boards in order to ensure your ideas are organized and easy to find. You can also make Pins to share your thoughts with other people using Pinterest. Let's examine the reasons why Pinterest is an excellent marketing tool for eCommerce and the best way to utilize it to your advantage.

Why use Shopping on Pinterest?

There are a myriad of methods to market your products via the web, from email to the internet, social media, paid advertisements and much many more. So why make Pinterest a part of your strategy?

There are over 400 million active monthly users on Pinterest. In the U.S. only, Pinterest reaches 37% of U.S. internet users every month. (1) Pinners (Pinterest members) have built more than seven billion boards and saved over the 330 billion pins they save each month. (2)

However, the most important thing is that shopping is a top activity for Pinners.

The reality is that online shopping can be different on Pinterest. Pinterest allows the kind of browsing and discovery you're used to experiencing in your daily life.

Nine of ten who utilize Pinterest weekly agree that it enhances the shopping experiences. (3)

If you're on Pinterest shopping has become an everyday thing.

And when they find things they are interested in They spend money and purchase more. Shoppers on Pinterest invest two times more in a month than users who use other platforms. (4) Weekly Pinners are seven times more likely affirm they believe that Pinterest is the most important platform in their purchase experience, when compared with social media platforms. (5)

What can be the best way to promote products on Pinterest?

1. Set up shop

If you publish your catalog, your products can be displayed in a natural way on all the websites where customers go to shop, including Shop by searching, Shop from Pins, Shop your Board and more.

It is also possible to install the Pinterest tag, which tracks outcomes and lets you benefit from advertising strategies that give you more control effectiveness, and reach.

This extension can:

• Create a website claim:Ensure your brand name is visible on every pin that people create from your site.
• Sync your catalog to Pinterest lets customers browse products from your Pinterest shop.
• Add the Save to Pinterest button let your customers make fully-featured Pinterests using your product.
• Set up The Pinterest tag Monitor the events that occur and convert them.

When you've uploaded your catalog and add the tag, you'll have set up the shop up on Pinterest and can get access to the full assortment of options for buying.

2. Advertise effectively

Spending some money on your most popular Pins or in promoting an upcoming event or a new product can be an effective strategy to turn views to sales. There are many ad styles and solutions you can make use of, for example:

• Advertising for shopping: Reach shoppers when they're most likely to act. The ads for shopping include useful information such as pricing, availability of products as well as reviews. Advertisements for shopping now show up in a wider variety of shopping areas on Pinterest (e.g. visual search).
• Collections advertisements: This immersive format utilizes video-like slideshows as well as slideshows to assist shoppers in shopping similar items. These are great to build larger baskets since they allow people to locate more of the items they want to buy.
• Automated solutions: Set it and forget about it. Through Automatic Bidding, Pinterest will automatically adjust your bids in time, ensuring the highest number of conversions for your budget. With Campaign Budgets, setup is simpler than ever and you'll get better results and more effectively.
• Dynamic retargeting Reach the people who can't stop from thinking about your product or require a push. You can retarget according to what users are looking for on your site or based on what's in their cart.

But no matter which option you choose, take the time to consider your budget, goals, and the audience. Are you looking to increase customers to your business, gain email subscribers, or turn customers into clients? What is the amount you would like to allocate every day? Do you want to display your ads based on specific areas, genders, or preferences? Each of these variables play major roles in the success of the ad.

Do you need some help? Pinterest provides an in-depth look at creating Pinterest advertisements.

3. Join this program to become a Verified Merchant Program

People love to shop with companies they have confidence in. Users using Pinterest are nearly 50percent more likely be open to trying new brands. (6) If they come across a brand they like, they're more loyal.

The Verified Merchant Program allows shoppers to find and purchase from verified brands. The program is completely free and helps your company be noticed.

Key benefits comprise:

• An exclusive badge on your profile and product Pins to show your business has been checked. It is possible to catch buyers' eyeballs as they make their decision on what to buy, just as they do at their preferred shop.
• Increased product distribution across the various shopping areas and experience. Your products are now in front of people seeking new brands.
• Access to exclusive features like information about your merchants, which can highlight your brand values and your community you serve. The value-based approach to shopping has never been more essential for your clients. Gen Z, for example, is willing to spend 60% more for green products. (7)
• It's free to join. To apply, your account should:
• Be sure to follow the Pinterest Guidelines for Merchants. Guidelines
• Are you able to connect your catalog
• Have the Pinterest tag in place

4. It is easy for other people to spread your material

It is also important to need to make it as simple as you can for your site's visitors and customers to share the contents on your website on your Pinterest accounts. Put an "Pin It" button on your website and users can pin everything including infographics and products as well as outfit ideas and recipes. This is an excellent method to connect with new customers without having to spend a dime.

5. Increase your sales with free ads consultation

If you're just beginning to learn about Pinterest Ads, you might be eligible for customized, personal campaign assistance. Learn our most effective tips for expand your business by utilizing creative strategies, campaign tips and more through visiting this link.

Use the best of Pinterest

If you're willing to put in a bit of effort and dedication, you are able to make it by using Pinterest. Focus on creating relevant, informative content, creating attractive images and videos, as well as optimizing your Pins for the right keywords to ensure you're well on your way.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, September 2021) and also searched over 5B (Pinterest Global analysis, April 2021)
3. Source: Reach3, US, The Retail and CPG Way to Purchase weekly Pinterest users who save Retail and CPG content in comparison to people who use other social platforms, Aug 2021.
4. Source: Dynata, US, 2021, shopping for fashion and beauty with daily Pinterest users and users on other platforms in April 2021.
5. Source: Reach3, US, The Retail and CPG Route to Purchase daily Pinterest people who have saved Retail and CPG content, compared to users on other platforms, August 2021.
6. Source: Dynata for Pinterest, Shopping study with people who utilize Pinterest every week for shopping, makeup and fashion, in comparison to those who don't Pinterest. US, April 2021
7. Source Pinterest: Internal US data, January -December 2020