An announcement: SEPA Direct Debit Payments Refresh -

Apr 27, 2023

When you're selling software internationally It is essential to offer your customers payment options which are recognizable andconvenient to them. This will reduce friction during the buying process, which leads to increased customer acquisition and revenue.

assists sellers worldwide by offering a variety of payment options. One payment option which is one of the most widely used in the European Union -- is SEPA Direct Debit. This not only helps in facilitating payments between countries across the EU however, it also can reduce the risk of failed payment transactions.

With 's newly introduced SEPA Direct Debit capabilities that allow sellers to not only collect payments within the SEPA region, but also have access to chargeback management as well as offer refunds via the app.

What Is SEPA Direct Debit and How Does It Function?

SEPA (Single EURO Payments Area) is a system for transactions that has been implemented across the EU as well as a handful of other nations that allow business and consumers to make cashless euro payments via credit transfer and/or direct debits to any location within the SEPA region.

Anyone in the SEPA region is able to make direct debit payment in Euros -- no matter which currency the local bank account is held in. This simplifies and decreases costs associated with trans-border transactions.

 checkout screen showing SEPA direct debit payments options

Through SEPA Direct Debit transactions, SEPA Direct Debit buyers are able to transfer money in a bank-to-bank transaction -which is similar to ACH (Automated Clearing House) in North America. Usually, this clears within two to five business days and allows for easy, unobtrusive payments for both businesses and individuals.

Why Should I Use SEPA Direct Debit?

Since SEPA services more than 529 million people Any business that is seeking to increase their global presence would be remiss to ignore offering SEPA transactions to prospective customers.

For SEPA Direct Debit with , sellers need to send into our portal for support, and within two business days, it is available for sale in their online storefront.

From there, collecting payments from customers is the same like other transactions. Customers can use SEPA Direct Debit will be shown if they're within one of the regions as listed in our documentation. You select the payment option by entering their personal information then they're able to finish their payment.

 checkout screen with price and SEPA direct debit payment information

It is not only simple to setup SEPA Direct Debit from the seller portal, but it offers several advantages for sellers wanting to expand their businesses into the world market

  • Broader reach to more than 500 million potential customers within the EU.
  • Conversion rate increased by making purchases easier for European customers, since only a quarter of European customers do not use credit cards..
  • The reduction in failures to pay is because of the bank-tobank connection with SEPA Direct Debit.
  • Improved retention through the elimination of payment failures due to credit card expiry or cancellation.