9 Critical elements of the design of a landing page that is highly-converting
It's been quite a while since you've developed your online class, ensuring it will have the greatest positive effect on the students. As you are an expert in your field you're confident you've developed a strong and relevant material to aid them in reaching their objectives. Also, you know that students aren't likely to simply sign up to your class. They must be convinced that the training that you provide is worth their time and the cost. This is why you need your own landing page.
Landing pages are intended to be a single purpose
The expression "landing page" is used to describe a separate webpage that is designed with one goal that is to convince users to take an step. If your landing page is make your course more attractive, for example, the effectiveness of your page's landing page is measured by the speed of conversion from visitors to customers.
An illustration of a landing page is the most well-known . A variety of landing pages incorporate design elements such as appealing headlines, captivating visual cues, as well as social proof, like testimonials or customer logos that convince users to convert into clients.
The difference between courses that sell online in comparison to ones which don't isn't based on the contents of the class. The design of your landing page can have a huge impact on the success rate of your course. If your landing page hasn't been optimally designed, you won't increase the amount of students who sign up for your course. A landing page that has an appealing layout will help you sell more online courses, and also reach out to more potential students.
The perfect combination of elements on the landing page can be difficult This is the reason why developers continuously test new concepts. You can test a number of variations of your landing page prior to you can determine what will be most beneficial for your target audience.
Are you a visual learner? Check out this video on how to design an effective website for selling:
The 9 components of a High Converting Landing Page
In my research of a variety of landing page and design templates, I've identified 9 critical elements of great design for landing pages. These elements are presented below, as well as examples of landing page designs using these elements in a manner that is effective.
1. Main Headline
When visitors arrive on your landing page, the most important aspect they'll be able to see is the headline. Effective headlines communicate your offer in addition to your distinct value proposition. Subheadlines must fill in the blanks by including additional important details.
If potential customers land on your page when they visit your page when they visit your page, if they see a headline that is confusing or not relevant to the site will likely end up being deleted within minutes. Create headlines that are clear and concise so that potential customers know precisely what your page's content is about immediately upon arriving.
The headline below of Skinnyfitalicious instantly reveals what the entire program is about, and the unique benefits it can offer prospective customers. The subheadline is where you can find more detail regarding the details of the course.
2. Eye Catching Image
A properly designed landing page makes use of high-quality photos that convince users to purchase. The images on landing pages which are filled with smiling customers tend to succeed in converting at higher rates.
The design of landing pages can play on human psychology to get visitors to look at an object that you want to draw their focus towards. For instance the designer could make use of the deictic gaze to compel a prospect to focus on the CTA. The eyes of the deictic is a theory that people tend to stare at the things others take a peek at. If you have an image of someone gazing on their CTA on the page that you are on, other people are more likely to look identically.
Its USC website uses deictic gaze in order to focus attention on the appearance of their site:
Let's take the example of a landing page from West Coast University. Arrows leading to the form and the arrow at the to the right of the form are visual clues that let the creators guide the eye of users towards where they would like the attention to be directed. Both the form and the CTA button:
3. Compelling Copy
Is your landing page copy readable? Can the fonts be read? The use of a fancy font may appear appealing, but when people can't copy your message, it might be discarded for ever. Pick a font that does not draw a stare from the eyes of your visitors.
Look at this illustration of a landing page that was taken by Lion's Roar. The font appears clean and easily read across, which makes it simple for visitors to comprehend:
4. Need to act urgently
The word "urgency" isn't necessarily the first thing that comes to mind when you consider the manner you'd like your landing page. But, it's an powerful tool in convincing that your visitors to sign up. Incorporating terms such as "now," "limited time offer" and "act now" are all effective in requiring to sign-up.
Take a look at the way that the site makes use of urgency to convince customers to move quickly, stating "offer is available through July" as well as making use of"Buy Now" as a CTA "Buy Now":
5. Money-Back Guarantee
The factor of trust is an essential component that can convince prospective customers to make purchases from your company. If they're not secure in your company, they're not likely to purchase from your company. Another way of getting clients to believe in your brand is to offer a money back assurance.
the Write to 1k places their 30-day guarantee on money back over their payment schedule as well as CTA. Placing trust indicators near the CTA is a great technique to establish trust before the conversion process:
6. White Space
Did you walk into the midst of a mess and realize it was difficult to find the information you wanted to find? A landing page with no any white spaces might be similar to prospective customers. White space helps to clarify relationships between key elements and improves the understanding of viewers.
The white space shouldn't need to be empty. It's just white space, without any information or other elements that make up landing pages. It's the Dr. Hyman landing page uses white space as the text of his Eat Fat, Get Thin Course. The visitors can easily comprehend and concentrate on every element:
7. Registration Form/Call-To-Action (CTA)
The majority of creators who are trying to sell courses online don't use forms for lead capture and instead, they focus on the CTA. If you do decide to employ forms, make sure to make use of a small number of fields. Increasing the number of form fields could increase the degree of stress, which means people will feel overwhelmed and less inclined to input their data.
A significant CTA achieves two goals. It uses a color that is distinct from the rest of the page as well as has a custom and persuasive words. If you come across the CTA that simply states "submit," you likely won't be enticed to take action. A individual CTA may entice prospective clients to take action, and even make them convert.
The landing page used for Hootsuite's Social Media Marketing Academy is an excellent illustration of an CTA that is distinct from the rest and employs personalization to convince potential customers. "Get Certified Now" is CTA information that will encourage people to click:
8. Decoy Effect
To determine the cost of your online course, it is important to guide your customers towards the best price. It is possible to do this with some assistance from human and their psychology in terms of the illusion result.
In the example above when you offer three options to customers to choose from in the same way the deceit effect provides a contrasting option in an extreme way to make the other options appear more affordable.
Gaia offers online yoga and meditation classes. The plan choice page includes three choices including 3 months at $20, a monthly plan priced at $9.95 as well as one with an annual fee that costs $95.40. The final plan costs each year instead of monthly but the shock of such a expensive price can render the two alternatives seem much more affordable. It is a trick to deceive you:
9. Trust Badges & Social Evidence
The trust badge could be anything from a detailed review or an image that indicates the business's accreditation with the Better Business Bureau, to brand logos for customers which identify the top brands that currently buy your product or service.
Social proof will show prospective clients that there are others making use of your services including testimonials to counters for the number of enrollees in your class or awards from industry.
Autopilot utilizes testimonials in order to give social proof to promote their automation of marketing program. They are precise, and the testimonials come with an individual picture and the title. These make them extremely persuasive kinds of social proof. Particularly, the photo, makes it easier for users to create an emotional connection with those that have previously been customers of yours.
HTML0 Create a landing page which entices visitors to click to your next stage.
A poorly designed landing page will cause visitors to lose interest before even consuming the information of your class. In all the time and effort to create your course, you don't need a lack of white space or boring headline to make your potential customers turn off.
Optimizing your landing pages with powerful social evidence or an attractive CTA that stands out will boost the odds that your prospects will be motivated to follow your instructions. You should test all the components and determine which will work best to your specific audience.
Have these landing page templates provide you with an idea of how to impact your customers by using the right layout? What elements do you think you will utilize to market your online classes? Please let us know in the remarks!
Twila Liggitt is an Editor and Content Writer for Instapage The most advanced landing page tool that is ideal for agencies as well as teams. Her specialties include the field of digital marketing, content marketing, and writing about the agency experience. When she's not in the office she loves travelling, wine tasting and food and reading literature masterpieces. Follow the conversation on Twitter!
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