9 Black template email for Friday that turn a holiday profit |

If you want to make money this holiday season, get the following 9 Black Friday and Cyber Monday email templates. The copy is primed and waiting for you to customize.

The time is now to prepare for the season of giving (is this the right time to start?) and you're planning out your promotional events for the holidays.

In the end, it's the time to sell.

Let's first quickly cover the most important elements you should include in your email marketing campaign, before diving into Black Friday email templates.

Do you want to spread Christmas cheer and boost your business this year? Discover how 's free account will allow you to build a complete site, get involved with the world of email marketing, establish communities, and so on. Get started with your holiday promotion today!!

What are the characteristics of a good Black Friday email?

To simplify things, I'll refer to Black Friday and Cyber Monday as interchangeably since our suggestions and templates apply to both. Of course, alter our methods based on the particular holiday you're sending out your email.

Now that we've got that out of the way now let's discuss Black Friday messages. Your body Black Friday emails won't see the sunlight if you do not have an interesting subject line.

It's not easy to convince your subscribers to open your email on a normal day.

After all, 47 percent of people who receive emails read their email by relying on the subject line all by itself.

The battle for attention is a lot more intense on Black Friday and Cyber Monday which is when 116.5 millions emails and more than 106 million emails are emailed and received, respectively.

For instance, use the concept of scarcity or urgency in your subject line in order to draw users to open your email such as the On 's "Last Chance: Sprint for Gifts" subject line:

Another option is to surprise your guests with a present similar to Mod" 's "A small present to help prepare you for Mod"" subject line.

Additionally, similar to what On and Mod" do the case, you could use an emoji within the subject line of your email to increase your chances of being seen by more people.

If you're thinking that emojis seem like a waste of time to include in emails for Black Friday email subject lines, consider this stat:

Businesses that use emojis in their subjects have as much as 56% greater open rate as compared to those who do not.

Why not take advantage of the light-hearted spirit and try on a holiday emoji to increase your confidence?

Whatever way you go, if you've got your subscribers to access your email, half the battle is done. Truly.

Another crucial element to ensure the Black Friday email campaign a successful one is a clear call-to-action (CTA).

It is important to be clear on what your email subscriber should do next. A simple "shop today" CTA that stands out against the other email should suffice for your Christmas emails.

Check out any number of Black Friday and Cyber Monday emails. The CTA doesn't seem to differ all over the world.

Plae , for instance, makes use of a clear green "SHOP Now" CTA at the bottom of its Black Friday email.

and Baggu has a large "SHOP now" CTA that extends across the entire width of their Black Friday email design.

If you want to try a different approach take a look at Rapha  for a subtle variation, including an attractive red "SHOP THE SALE" CTA that pops nicely against the black background of email.

You get the gist. Make your CTA the most obvious you can.

Additionally you can make sure that the content of your Black Friday and Cyber Monday emails could also contain an GIF in order to add a little Christmas-themed flair to your content.

After all, 700 million people use GIFs every day, and Giphy provides a massive 10 billion GIFS every day. To say people enjoy their GIFs is an understatement.

It doesn't need to be a lot of work, also. This straightforward GIF at the top of a Black Friday email that I received from BabyCenter in 2019 will draw attention to its CTA and spread holiday cheer.

GIFs apart, the main message is:

Use a catchy subject line, strong and clear CTA, and (optional) GIF in your Black Friday email campaign.

"Anticipation" Black Friday and Cyber Monday email messages

Nothing is more satisfying than creating excitement and anticipation for your brand.

A way to achieve this is to generate excitement about your specials in the emails leading up to your Black Friday and Cyber Monday offers.

As in, send emails at least a week prior to the holiday discount dates and consider starting your Black Friday sale in the days preceding Black Friday.

Why? People don't necessarily want to wait for Black Friday.

Especially when it comes to shopping online, which is triggered through email marketing campaigns.

In fact, even on Thanksgiving, consumers purchase more than half the items on the internet through email marketing campaigns as on actual Black Friday. The open and click-through rates tend to be higher before Black Friday weekend hits.

Type #1. The mysterious announcement email template

Hey [first name],

There's something exciting brewing and it's headed your way.

I can't say much more other than this.

Apart from that, the fact that I am sure you'll be awestruck by it.

So, keep your eyes open for this coming week.

(And this is definitely better than the typical Black Friday deal.)

We'll keep you updated on what's happening here on [brand namebrand name]!

So excited,
      [your name]                                    Copy and paste to clipboard

Type #2. The everything you need template for email

Hey [first nameHey, [first name

The time is here of year again.

Love or hate the holidays But, you'll be able to get through it.

(We all require this reminder, especially this time of year, am you?)

In order to simplify your life easier, this isn't just another email promoting an Black Friday deal.

It's an email that reassures that we've got everything you need to resolve your problemresolve the problem.

Especially this year, I want to ensure [brand] helps to assist you in every way.

We will provide you with everything you need to resolve your the problem.

Truly.

This is what we have to offer you:

• If you're facing problems If you're having trouble, we'll provide the product.
• If you're having trouble with [problem], we offer you the [product].
• If you're experiencing [problem] We can help you with our product.
• If you're having trouble with [problem] We can help you with the product.
• If you're facing problems If you're having trouble, we'll provide the [product].

(Yes, we're still offering a traditional Black Friday deal [timeframe] on everything, so keep your eyes peeled for the discount information.)

If any of these choices does not meet your needs simply the reply button and we'll work it out.

Because we can, and because we want to.

And we could all use some extra help right about now.

We are here for you.
      [your name]                                    Copy to clipboard

Type #3. Template for a product-related email

Hey [first name],

It's our hope to make things a little easier for you as you shop (online) during the holiday season.

As a fan of [product], we think you'll also love:

• [product]
• [product]
• [product]

If you're seeking to resolve a your issue], these can aid you to solve the problem.

Of course, we'll join this Black Friday and Cyber Monday sale by offering our customers a discount on products.

We'll transfer it to you in the [timeframe].

So, be alert for our sweetest deal of this year!

Here to help,
      [your name]                                    Copy and paste to clipboard

"Sense of urgency" Black Friday and Cyber Monday emails

It's likely that you'll get a lot of them in your mailbox during the time Black Friday and Cyber Monday are around, but there's also good reason to do this.

It works.

The more restricted your products are in their scope, the more appealing and at-tuned for your target audience.

For an iconic view into how backend psychology operates Look no further than the fabled cookie jar experiment  that involved 200 people who were asked to rank cookies. The cookies were arranged in one jar and two placed in another (of the same cookie obviously).

It's no surprise that cookies from the two-cookie jar were scored 2 times higher than those in the 10-cookie jar.

So, how can you inject scarcity and a sense of urgency in your Christmas email marketing?

If it's a special discount, timeframe, or stock, our next series of Cyber Monday and Black Friday email templates are designed to conjure up a fear of missing the opportunity (FOMO).

Pro-tip: Combine these templates with countdown times and/or an the inventory counter on your landing page and eCommerce product pages to create more FOMO.

Type #4. It is a simple FOMO email template

Hey [first name],

To help you avoid FOMO, I'll be super clear.

The best bargains of the year.

We'll be giving you [discount] for 2020. Black Friday deal.

So, if you're looking to [solve problemresolve a issue, you'll need to make use of this discount to gain access to:

• [product category]
• [product category]
• [product category]
• [product category]

If you're wondering when you should buy the product is, the best time to buy it is right now, until the date of [timeframe(date).

Let's get to solving the problem (at the time of a huge discount)!

[CTA]

Cheers,
      [your name]                                    Copy the clipboard to your computer

Type #5. The straightforward discount email template

Hey, [first name]

The best Black Friday deal is here only for our customers!

Between now and [datewhen we'll offer the opportunity to get a discount off our products.

Use discount code [discountat the time of checkout to receive the discount instantly.

If you (or anyone you have met) struggles with [problem] Now is the perfect moment to address the issue (at an amazing one-time price).

[CTA]

Thank you for your support. Black Friday,
      [your name]                                    Copy to clipboard

Type #6. Last Chance Email Template

Hey [first name]

Just a reminder: you have only [timeframe] for you to benefit from our [discount].

The Black Friday sale ends on [datethe date.

If you're looking to solve a problem, you could do so for an [offer] prior to [timeframetimeframe.

It's a discount that's valid till the end of [date]

• [product category]
• [product category]
• [product category]
• [product category]

Don't be a victim of our largest discount of the year if you're trying to get that desired outcome.
      [CTA]

Cheers,

[your name]
      [script box end]                                    Copy and paste to clipboard

7. The template for email scarcity

Hey, [first name]

Just a quick heads up:

Only [a limited amount] [product] left at the discounted [Black Friday deal[Black Friday deal].

If you're someone who struggles with [problem], don't pass up this Black Friday deal that could be a real solution.

(And with a huge discount, when's a better time than now?)

If you're thinking about joining/purchasing product, I'd suggest jumping onto it before the final [product] is taken.

[CTA]

There's still time!
      [your name]                                    Copy to clipboard

"Follow-up incentives" Black Friday and Cyber Monday emails

Our final set emails for Cyber Monday as well as Black Friday emails is designed to complete the sale.

In reminding your customers once more to avail your Black Friday deals, and add another incentive prior to when the Black Friday sale ends, you're giving them another reason to act right now.

If you're thinking you're doing too much with it by sending extra reminders in your Black Friday email marketing campaign Think again.

If you want to get a response, follow-up emails generally have a higher response rate than your first email.

One study showed an 18% response rate to the first mailer, 13% response to the next follow-up, and an astounding 27% to the sixth.

Furthermore, sending more follow-up emails is known to increase your response rate by three times. .

If you're looking for an answer from your readers, it's most likely happening via subsequent messages. Therefore, don't overlook the opportunity to add some additional appealing messages for the Black Friday email marketing campaign.

Type #8. The contest email template

Hey, [first name,

This is an exciting news item for those of you who are interested:

The first individuals who purchase our [productare eligible to win a prize.

Isn't that fun?

Also, we'll let you use the Black Friday discount [code] to receive an additional discounton.

We opted to sprinkle some extra cheer into the mix this year, since... it's been a good year. this has been a kind of year.

[CTA]

Good luck!
      [your name]                                    Copy the clipboard to your computer

Type #9. The loyal customer email template

Hey [first name],

This is a simple email just to thank you.

Thank you for the person you are, and thank you for trusting me to help you (solve the issue).

In appreciation, I want to gift you with an extra little gift.

Beginning at [date], you can enjoy an extra [discount] on the [products].

No strings. You can use access discount code during checkout to make a gift card redeemable.

Just a way to truly say thank you for giving me the opportunity to thrive in my mission to help [solve problem].

If there's anything I can do to help make your life easier Please reach me.

[CTA]

Gratefully,
      [your name]                                    Copy and paste to clipboard

Maximize the sales of your business this Black Friday and Cyber Monday

The number of 93.2 million consumers who purchased an online purchase during Black Friday last year, you shouldn't be hesitant to be part of this Black Friday sale frenzy and promote your brand's offers with an effective holiday-themed email marketing campaign.

Especially this year, when the outbreak slowed down during in-person shopping.

In order to create a highly profitable holiday-themed email marketing campaign, follow these Black Friday email tips and templates:

Include a compelling subject line, a strong CTA or even an extra holiday vibe with an animated GIF to your Black Friday email designs.

Utilize our "anticipation" email templates to create hype and excitement for your business.

Make use of the "sense of urgency" email templates to create demand for your products and nudge customers to buy right away.

Make use of our "follow-up incentive" emails to remind your customers when your Black Friday sale ends and reward loyal customers.

May you write the best Black Friday emails, and enjoy a huge Black Friday sale and beyond.

P.S. : Still missing an email service provider for the sending of the Black Friday and Cyber Monday email campaigns? Take a look for a free trial.