7 ways to personalize your automated mailers based on the behaviors of Subscribers

In the day of personalization the one-size-fits-all approach to email marketing does not perform today. Companies that use email marketing and use e-commerce usually have lots of information about their clients, however they mostly fail to use that data effectively. With an increasing number of firms using email marketing it's crucial that as an email marketing professional, you implement new ways to ensure your clients are fully engaged.

In the past, making use of the first name of subscribers in the emails was believed to be among the most efficient strategies for increase the conversion rate. The importance of ensuring that your subscribers receive pertinent, timely and relevant emails that are appropriate to their preferences is essential to keep them interested with your company.

Automation and personalization, when utilized together, create amazing results. A study indicates that According to Experian study, companies that personalize their marketing messages get more unique click rates and 11% better open rates as compared to those that do not personalize. The study also shows that trigger emails have greater response rates for conversion with the same amount of messages as compared the "batch blast" blasts and batch emails.

When it comes to creating personalized campaigns for your online store emails, you must be able to follow some simple and complicated procedures that will get your emails to the correct place.

You must be prepared to respond the Right Questions

To send automated emails, it is necessary to gather customer details. One of the most efficient ways for obtaining this data is asking them to make some choices that assist you in separating the data. If customers sign up to your email newsletters, ask them about why they chose to receive your email. The responses you receive will give insights that help you send targeted and pertinent messages.

Here is an example of an email that was sent out by Marisa Murgatroyd, Founder of Live Your Message. In her email, she invites her email subscribers to take a quick survey that allows her to segment individuals based on preferences and deliver the only emails that will be the most pertinent to them.

 Develop Personalities of Customers

After you have received responses from your clients, you can create personal profiles of your customers out of the data you've collected. When you know your clients and email subscribers better this will enable you to design a customized experience for them. This will give email recipients greater focus as well as an experience that's more customized.

 Think Location and Time

Review your email notifications in relation to your location and time, so you can find out what is most suitable for your needs. Some times of the day are proven superior for . The customers are spread out across the world in different times zones, therefore it's crucial that you cater to every one of them. Customers may react better to your message when they are sent out at certain times during the day. It's important to conduct an A/B test for your email and determine the ideal timing for customers to contact you via email and set the email time for sending out your emails in accordance with that.

7 kinds of automate emails triggered by subscriber behavior

When you've got enough data enough to be able to divide your customers into groups, it's time to create automatic trigger emails that target specific categories or events.

There are seven kinds of trigger emails you could email to your clients:

     1. Welcome E-mails

These welcome emails can help establish an emotional connection with your new sign-up subscriber. This is the first message you email to confirm registration. It will allow you to sort your database using questions to subscribers to provide their personal preferences. It is advised to send out a sequence of welcome messages The initial one should consist of simple greeting note introduction to your services and then a follow-up one requesting information about your subscribers' preferences, and subsequent emails that inform subscribers about special offers and special offers that subscribers can take advantage of for future purchases they make.

Have a look at this sample the Welcome Email sent by Hootsuite. This email directs the user to sign up for their web-based tool. The first email of the series activated and sent out when the subscriber chooses to sign up.

     2. Mails from abandoned carts

Mails regarding abandoned carts are sent to customers who have added items to their shopping carts but failed to complete the payment page. By highlighting the items that have been abandoned, with a coupon or a free shipping option to go to the checkout is a great way to make them complete the purchase.

Take a look at the email that was received by The company. They've highlighted one the items that were not used by putting it on top of the banner and showing the rest of the items on the cart below. The site has also highlighted merchandise to increase cross-selling and increasing the likelihood of customers returning on the website for a purchase.

3. In Stock Emails

Emails with back in stock are the emails sent out to customers who want to purchase an item but was out of stock and is requesting to be notified that the item is back in stock. Sending an email that notifies customers of the availability of the item is an effective option to bring them back to your website to make a purchase.

This note comes from Kauffmann The Mercantile is an excellent illustration. This notice is a great opportunity to let your customers feel loved.

4. Price Drop Notifications

Price drop emails are sent to those who have left the store's website or dropped their shopping cart due to the high cost of some products that do not have a discount. When the previously browsed products are available at a discounted price, it's a good idea to inform customers of this. This is an excellent opportunity to persuade customers who previously considered buying through your.

Take a look at this illustration in the retail store Target who informs customers about the discounted new price of the products in their carts, and also other products suggested by Target. The customer will be convinced to buy the item.

5. Order Confirmation

When customers have completed their checkout and placed an order, notify them by email about the confirmation of their purchase to them by confirming and thanking them for completing the purchase. It will allow them to recheck their purchase and make any adjustments if needed. Include a payment receipt and details of your order for your transaction to ensure it is open to the public. Also, give them options to monitor their purchase and offer feedback. Also, you can think about selling similar items or cross-selling.

This image shows an order confirmation email that was sent by Amazon. This particular purchase was for an ebook. Notice the way Amazon recommends similar titles in the middle of the email.

     6. Send Follow-up Emails to Orders

When your customer has placed an order via your website You must send order follow-up emails. Send automated follow-up emails that include product-related recommendations and related product suggestions. They also provide tracking information for your order, a review of the order and the payment details.

Check out this email sent by Etsy to inform the buyer about the status of the delivered order.

7. Re-engagement Emails

Re-engagement emails aim to strengthen the relationship between your subscribers and clients who haven't read your emails or who haven't purchased from you within an exact timeframe. Re-engagement emails that work can encourage clients to return to your site. You can send a series of messages to attract your disinterested customers and draw buyers to your website. You can also include deals and promotions to make it easier for customers to visit your site and place an order.

Here's an example of an email re-engagement offer from Pinkberry offering their customers free yogurt if they go to any Pinkberry retailer within 7 days from:

Automated emails are most effective in the event that they're personalized

Hyper-personalization is what will keep your email subscribers interested in your business. If you plan to next time your email marketing campaigns ensure that you go beyond only include their name in the emails. The creation of personalized email messages based on the subscribers' behaviour and preferences is vital in order to make sure that the automated messages you send out work successfully.

Kevin George is the Head of Marketing for EmailMonks, one of the fastest growing companies for email design and programming that specializes in crafting elegant email templates, transformation of PSD documents to HTML email conversion and the free HTML emails templates. Kevin is a fan of sharing his knowledge and ideas on email marketing techniques and top techniques in his blog post on email marketing.

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