7 Video Metrics to Know for 2021 and Beyond

The world will be watching 3 trillion video minutes each month by the year 2021's close this is about the equivalent of five years worth of video each month. That's about one million video minutes every second. That's kind of a big amount of. With marketers generating more video content, key video metrics to measure effectiveness are more crucial than ever before.

This goes beyond total views, and is a way to expand in ways to understand details of viewer journey. In this piece I'll go over the most important performance metrics for video that you need to look into to maximize the performance of your videos.

What are the metrics of video?

Performance analytics are used to measure the performance of your video. that allow you to assess and quantify the effectiveness of your film. It provides you with important information about the effectiveness of your film overall. This can include things like the average view time and percentage viewers who have actually watched the video. Video metrics that are detailed can alter how you have previously assessed the effectiveness of your videos.

Vital video metrics and analytics that measure the performance

Video is expected to comprise 70% of mobile traffic in 2022. If you're able to achieve such a large percent, ensuring that your filtering strategy is successful beyond view time is essential. More important information factors to consider that determine your strategy for video. Here we'll take a review the key metrics you need to know that examine and reveal how viewers perceive your content.

1. View Count

It is the most common metric, and it only scratches the surface. It gives you the total quantity of the times your video has been watched. Your viewers will determine the general reach of your video. If your goal is to create awareness and then reach an immense audience, this measure will become your benchmark.

What can be misleading when it comes to view count is the way views counted based on the channel(s) that you're using. As an example, on one channel, a view could be counted at 3 seconds, while on another channel, a view is counted in 30 minutes. It is important to take this into consideration especially when you use multiple video mediums. Below are three tips to increase the number of views you can get:

1. Upload your video to social media. Make sure you use a specific hashtag to distinguish the video as your brand. Go the organic route or use sponsored social media ads.
2. Share your video via emails. If you already have a mailing list, send your video out in a marketing strategy that is formal. You can also add CTAs to incentivize your audience to share the video with the social media network they are on.
3. Engage with influencers who are relevant. Find relevant partnerships with influencers. Invite them to share the video on general blogs or in stories, to expose your brand's name to their followers.

2. Audience retention

The retention of an audience is the normal amount of video is watched by viewers. If the first few seconds of your video is weak and there are drop-offs in viewership and drop offs, your audience retention will take the hit. In order to put this number into terms of numbers, suppose you've published a video that's 8 minutes long. If your viewers view the video on average for 4 minutes, your Audience Retention on that video is 50%.

For better retention, kick off your video with a good hook that draws your viewers in. An effective hook will grab the attention of the audience right away, making viewers want to keep watching. Here are a few examples of different forms of hooks can work:

• Standard Teaser. You've seen this countless times with hooks like: "And later in this video, I'll demonstrate how you can lose 10lbs in a week".
• Sneak Peak Start off. Begin your video with a mix of important scenes that are coming at some moment later in the video without giving the details too easily. Think of how you watch the preview of a TV movie or show.
• An informative and useful upfront value. This is a straightforward hook commonly used for instructional videos "In this video you're going to learn how to create your own candle."

3. Impressions

video impressions are when a video shows up in a user's browser, usually as an advertisement. In some cases they aren't measured by actions and can be measured by the visitor simply watching the video's pop-up.

If you're planning to make use of your video for an advertising campaign, you'll need to be aware of the metrics of impression. Below are some of the ways you would analyze at these metrics measure the performance of campaigns using video:

• Check the frequency the pay-per click video ads has appeared in search results
• See how frequent advertisements for video appear on social media
• Analyze metric data from the use of other third-party websites such as Pinterest and Google.

4. Click Through Rate (CTR)

The majority of us think of email marketing when we hear about click-through rates (CTR). In the case of video content, CTR refers to the percentage of viewers that click on the call-to action button in your video the video.

A video CTR is giving the viewer a direct indication of how successful your video has been in enticing viewers to act. The call to action you choose to use should then be relevant to the content of subject matter, tone appearance and. If it seems out of context, it's not going to be received well by your audience. Below are a few ways to use CTRs in your video content:

• Layout and put in your CTA. Make it visually appealing so it pops out. It is possible to place the CTA throughout the video. If you make enough modifications, continue to what you like best.
• Prioritize engagement first. If your metrics indicate drop offs before seeing the CTA, other work needs to be carried out on content.
• Write compelling CTA copy. The copy should relate to the video's content. What you don't want to do is to confuse the viewers.

5. Play rate

If you wish to get a specific percentage of your target audience to play in your video, then play rate is the metric that you can use to determine the quality of your video. Play rates represent the percent of viewers who clicked play and began watching the video.

This metric is a good indicator of how pertinent the video's content is the specific location in which it is placed as well as how successful it is at enticing visitors to view it. Marketo breaks down play rate by using an easy formula

 Play Rate = % of those who have clicked and watched the video, divided by % of total number of people who visited the landing page.

6. Engagement Rate

Engagement metrics are usually the most well-known and crucial to measure. This is where you can get determine how effective your video really is. The rate is based on the typical view duration and proportion of your video people actually watch. Here is another formula that calculates engagement rates:

• Engagement rate = total watched time/total number of video plays ( with replays)

• You must meet the expectations of your viewers. If a viewer expects to learn or see videos on how-to, but instead is being pitched to, odds are they'll leave.
• Eliminate the unnecessary excess. Video content should be concise and straight to the point.
• Identify peak engagement points. If there are any commonalities in regards to when views skip or cease to watch, determine what the reason is and then make modifications. c

If engagement levels are low initially Do not get upset for this. Always keep in mind the purpose of your video over all other things to see it grow over time.

7. Average view duration and finish rate

We must not forget the duration of your average viewing. The metric measures the total viewing time for your video divided by the total amount of plays that the video has, including replays. The metric measures the ability of your video to hold the attention of the viewers throughout the film. This metric is commonly found as the "watch time" report of your software for video and contains specific time marks.

Important YouTube metrics you should know

YouTube is the second most used search engine in the world after Google. The place where the YouTube video metricsshine are when it comes to the insights of viewers, impressions and click-through rates. Here's insights on why these kinds of metrics must be measured for the savvy youtuber.

• Youtube provides a comprehensive dashboard that includes audience reports to know the demographic details of your viewership. Use this as a guide in creating and perfecting videos.
• A record of the impression is made each when someone views the thumbnail image of your video. It is important to ensure that the thumbnail is appealing and pertinent to your video content.
• When there is a high number of clicks that's an excellent indication that your thumbnail and keywords work. In the best case scenario, ensure that you regularly look over previous videos to see what they have that is similar to determine the things that are working and what's not.

The most important metrics to be aware of

• Advanced video analytics allow you to discern the behaviour of your viewers at any place and on what device they are using to watch.
• Explore your analytics and discover the ways your videos are noticed.

Lead generation from video Set KPIs

• Play rate target: Determine the play rate that is successful is for your particular video. If you are using more than 1 video solution keep in mind that different platforms determine plat rates differently.
• Conversion targets: This is the proportion of visitors who become customers. It can be difficult to measure, but when including a video on a landing page the A/B test of CTA's could improve click-through rates, so you'll have a better idea as to which one works the best. If your viewers are engaged with your content, they have a greater likelihood of becoming customers.

Social media video metrics to know

Videos and social media go hand in hand. But measuring video metrics in social media goes beyond likes and comments. Similar to any other measurement one must be aware of what is effective for your brand. Think about what you are trying to achieve with your video posted on social media. Below are some of the key metrics on social media that you should be aware of:

• Reach of the Audience:Reach measures how many viewers your film was viewed to. It alone can help you identify the possible size of your audience. Although a big audience can be beneficial however, it gets more effective when you compare to other similar metrics.
• Number of Followers:Keep a close eye on your followers when releasing videos. Inspire your followers to share, like, comment and share your posts. Social influence can spread like wildfire and sharing contents will boost your ranking in the algorithm. It will result in an increase in your audience. If you're not seeing growth every time you upload a new video, then a shift in content could be needed.
• Engagement:This is a big one. It reflects the level of social participation around your video and brand. Are people having conversations about your content? Are they sharing your video or re-tweeting it? Consider your goals in relation to social media with regard to engagement. Find the right balance between creating interactivity and sharing video content.

Closing around

We have so much data at our fingertips. There's never been a better time to measure and understand the effect of videos. The variety and kinds of metrics are daunting, make sure you stick with what's relevant to you. You won't resort to each metric, but remain receptive to the results.