7 Top SaaS Pricing Pages (plus 5 SaaS Pricing Strategizing Questions to Ask) -
The most vital page on the software site -- apart from the homepage?
Answer: It's the pricing page.
How can we tell?
We have information from thousands of Saas as well as software-related websites.
The process of registering or purchase can comprise a range of web pages, however, it almost always is accompanied by the price page.
In this post we'll give you an array of examples from SaaS pricing pages. In whatever way you're selling SaaS items, you'll discover best practices to improve your pricing page for increased sales.
In addition, we'll offer some additional suggestions to assist you in ways to improve your page beyond its design that include packing, optimizing prices to meet LTV as well as other things.
7 SaaS pricing page examples
1. Social Bee: Optimize for free trial conversions
SocialBee SocialBee is a social media management tool that uses a product-led growth model hinging around offering a trial for free. For those in the social media management market, being able to explore the product is an important part of the buying experience.
Particularly for PLG-focused companies, the pricing page often is used to:
- The best way to join the sales funnel through the use of a trial offer or a freemium plan.
- The place to upgrade to a paid plan.
To meet these requirements an PLG-centered pricing page needs to be optimized to:
- Let first-time customers try out the product.
- Convert to a plan with a payment.
Here are some of the most effective techniques SocialBee uses.
Credit card not required- a strategy to increase sign-ups
It's generally the case that prospective customers tend to be more inclined to sign up for a free trial if they aren't required to give over their credit card details in advance.
One SaaS firm noticed a 12.5 percent increase in conversions by introducing the no credit card required language. SocialBee puts this feature the center of its messaging.
Personas who call out in the plan comparison
If your plan is targeted at different user bases, make it clear which strategy is best for each of them.
SocialBee employs a simple, easy-to-understand language which makes it easy to distinguish the best person for each plan.
Include a summary table to pricing plans
Prospects may get caught in the details when trying to compare the different plans. It's common for subscription-based companies to provide a lengthy comparison table to differentiate their plans.
SocialBee's approach is to utilize two pricing tables: one that highlights all the major variations and key characteristics of each plan while the other goes deeper into the details of each plan.
2. LanguageTool: Customize your subscription
Another PLG illustration, LanguageTool uses an open-source model which works using browser extensions and plugins for software.
We love their pricing pages is their customization options that help customers know their options.
Here are a few things we noticed concerning the layout of the LanguageTool pricing page:
Localization can double conversions
Based on our own research, we know that sellers who display local currency and payment options convert at up to twice the rate of sellers who don't.
Encourage longer subscriptions through discounts
LanguageTool's primary plan allows prospects to select between four lengths of time , each with different discounts.
Another firm, Meebo, saw a 121% rise in revenues through a special discount if users selected a two-year contract.
Automatically update pricing based on factors input by the user
LanguageTool allows a prospect to observe how prices change depending on a team's size. Drop-downs that automatically update are a smooth way to show the cost of different services.
3. Sphere Engine: Optimized for customized plans
Sphere Engine helps software companies create assessments of coding and enhances Software Development Environments. As its services must be created to meet the needs of each client and not offer usual subscription-based tiered plans.
Below are some aspects we've noticed regarding Sphere Engine's pricing page strategy:
Offer clearly defined buying experiences
Pricing on Sphere Engine's page includes two CTAs that are the main ones:
- Free trial.
- A custom quote.
It gives buyers two choices during the signup process. The thing we really like about this site is its simplicity. It is clear what's going to happen with both choices.
When you click on the "Try for free" option, the prospective customer is able to easily determine what's included within a trial period: how long it lasts as well as whether assistance will be offered, whether there'll be a limited amount of functionality, etc. Also notice that, once the trial is over, they make it clear the fact that credit cards are not necessary.
In the "Get in touch" option, buyers know what they're choosing -an interaction with the sales team.
Social proof increases trust
The list of logos from customers like we look at on the page of Sphere Engine, is a proven strategy to provide social proof, it has been demonstrated to boost the number of conversations by 12percent to 15% or even more.
Not all logos need to be famous. The inclusion of a few of your smaller yet loyal- customers is a great approach to show your appreciation their business.
4. LiveReacting The monthly subscription plan is an upsell
LiveReacting is a live streaming enhancement service that provides three different types of subscriptions
- A no-cost plan.
- The plan is a "pay as you pay as you" plan.
- The subscription plans are available for infrequent and frequent users.
This satisfies a wide variety of usersand gives potential customers options that fit their needs and their situation. This is the way LiveReacting sets up its pricing page.
Show the cost savings of the subscription plan
LiveReacting is a free-of-cost and "pay as you pay" models initially and thenits regular billing programs.
The two plans that are non-subscription allow users to try the product. It also offers infrequent users an opportunity to try the program without having to make a monthly commitment.
Furthermore, customers who are likely to utilize the service regularly can appreciate the financial savings associated with the monthly service.
Use a value proposition to enhance your headline
The pages for pricing don't need to say "pricing page" on the front. The title to emphasize your positioning, which helps convince potential buyers they are purchasing the correct product to their needs.
LiveReacting shows just what a prospective customer will receive when they sign-up for an account: more live video engagement.
Want more proof? Castos is a platform for podcasts, increased conversions by 91% when they renamed their site and making their CTA buttons stand out .
5. SmartReach 3 buyer personas on one web page
SmartReach SmartReach, an effective sales tool to conduct cold email outreach, maintains strategies for businesses, individuals as well as agencies.
In order to provide tiers for every audience, it uses toggles to provide prices for various kinds of businesses:
Below are some additional methods SmartReach employs on its pricing page:
Commonly asked questions that help ease FUD
FUD is the combination of fear or uncertainty. Doubt, doubt, or even fear.
The inclusion of a FAQ area on your pricing page can be a technique to relieve some of the common misconceptions customers face when they are thinking about your offerings. SmartReach makes use of an expandable layout to answer common questions without cluttering the site.
Sell more with live chat
If questions from a prospective customer don't get answered by the FAQs section, they could require more assistance prior to making a decision to sign up. Live chat is a successful strategy that could improve SaaS conversions by by 45% or greater.
6. JangaFX: Sell multiple products on one site
JangaFX is a software firm that produces real-time VFX instruments for designers and artists within the video game and film industries.
Like SmartReach, JangaFX also uses toggles to differentiate prices per user, however instead of tiered subscriptions for every toggle, the company sells various products at different prices based on a user's or the business's earnings:
Highlight testimonials
JangaFX makes use of testimonials by placing them under the primary price options in a manner so that they don't clog the page:
The addition of testimonials to your website are an established method of improving the number of sales. JangaFX begins with well-written reviews from clients. They make it easy to check out additional testimonials that you can look through and browse.
7. FlowMapp: Two ways of conserving hit LTV and AOV
Then, FlowMapp, an UX software for planning, is attracting new users via its free plan.
The pricing page for FlowMapp offers two ways to upgrade and reduce costs: promo codes that gives you half-off the initial three months and an annual deal.
We love this method is no matter if users want to sign up for an annual plan or need to commit to monthly installments They win in either case. And so does FlowMapp.
Boost your average order value (AOV) by highlighting your annual installments
The annual over the monthly bill will result in more upfront revenue that which you can utilize to expand your company.
FlowMapp allows you to know how much your customer will be paid as well ashow much they'll save when they opt for annual payment. A commitment to an annual plan will also ultimately increase the lifetime value (LTV) of your clients.
Which price model works best for you?
If you don't try it, you'll have no idea what's working and what's not.
There are a variety of products, such as HotJar, UserTesting and VWO to aid, as well as companies who are experts in the field of conversion rate optimization (CRO) for SaaS firms.
However, if you've completed an array of tests and you're still not happy with your conversion rate perhaps it's time to rethink something that is more fundamental, for example, the pricing strategy you use or your packaging.
There are five factors to be aware of when you are evaluating the options available to you:
SaaS pricing strategy: 5 questions you should inquire
1. Are you using the proper value-based metric?
Pricing per user used be the standard in B2B SaaS businesses, but that's changing. A growing number of SaaS companies are starting moving to a use-based pricing structure.
"The utilization-based model allows for the customer to start with a low cost, minimizing the hassle of getting started, while still preserving the ability to profit from customers as time passes -- since the price is directly tied with the value a customer gets," VC Kyle Poyar clarifies.
How do you know what's best for you? The short answer is that your pricing tiers must be based on the primary benefit you're providing through your SaaS product.
2. Are you always improving your prices?
In order to create their SaaS Pricing Strategy guide, Price Intelligently conducted a survey of 96 businesses with five million or more in annual recurring revenues (ARR). They looked at the relationship between the life-time price (LTV) of a customer and the customer acquisition cost (CAC). Pricing Smartly revealed that businesses with the highest rapid growth constantly adjusted their pricing.
The process of optimizing pricing does not have to be a complete overhaul of the price of your subscription plans or introducing an entirely new plan for professionals. It can include creating plans with new add-ons to your existing plan, trying out different costs associated with the size of your team, introducing new discounts for longer commitments and imagining new methods to tailor a program.
The leaders at Figma examine their pricing and packaging every period of a quarter: "If your pace of improvement is very high, you're likely making any kind of packaging or pricing choice every six to 12 months. There are a variety of triggers for these shifts ranging from customer response (or the absence of) or adjustments made by competitors, or modifications you're making the product you're selling. Taking the time to check in on a quarterly basis can keep your company one step ahead of the game."
3. Are you aware of which characteristics are leaders, fillers, or killers?
Effective pricing doesn't just refer to an amount; it's the benefits a customer doesn't get for their money -that is, i.e., your pricing packages.
Do you know which plans have features that are fillers, leaders and killers? The main feature is Leaders. Leaders are what which a customer would want when choosing a plan; fillers are the most desirable options as are killers, which are those that consumers don't wish to pay for. These features can cause people to consider the benefits of the plan.
Look over the Evaluation matrix for features by Simon Kucher to find out more.
4. Are your prices optimized for either LTV or conversions?
Many SaaS companies, attracting new customers isn't as important than getting the most value out of your current customers. Are you able to optimize your pricing strategies for reducing churn as well as creating opportunities for upsells and cross-sells?
For instance, Kyle Poyar recommends not to limit tools that encourage engagement and collaboration.
"It can be tempting to place all your latest features behind a paywall or only in the Enterprise plan. It isn't advisable to restrict features that can bring engagement, stickiness, and collaboration. Integrations with tools such as Slack and Salesforce are classic examples. These features create long-term value by generating more growth revenue as well as less the number of customers you have to turn away, as well as being things you would like the vast majority of your clients to utilize."
Are you pricing people out of features they need? Conducting a survey of customers who have left can be a good place to start: understanding the reasons why they cancelled their subscription because of the price, missing features, or a different reason.
5. Do you have your prices optimised for the global market?
If you're confident about your pricing and packaging, if your pricing doesn't reflect the local market, you might be missing out on growth.
Based on a study, about one-fourth of consumers abandon their purchase because their preferred currency isn't offered. When it comes to major purchases, particularly B2B buyers, their preferred currency may not stop from making a purchase. However, the impression that your business conveys when potential buyers are considering your product is vital.
Do they have the ability to read easily the subscription tier comparability matrix? Can they easily see how a product will fit into their budget? Are VAT and other costs included in the initial cost?
Make sure your pricing page is optimized for maximum success
As you can see from the examples presented in this post, there are many ways to successfully design pricing pages and strategies.
Your ideal pricing strategy could be different from what works for the companies that we have highlighted in this piece, but use what you see here as the basis for ideas on your pricing page.
If your site's like most other SaaS websites, the pricing page is one of the most visited pages on the site.
We hope this article gave you ideas on ways to make it better.