5 Strategies Course Creators Have to Benefit from Black Friday Sales -

Every person with an inbox for emails knows that major businesses use Black Friday to bring in new customers, market their products, and connect with an existing customer base.

But just because you're a small web-based business doesn't mean you can't get an ounce of Black Friday pie, too.

Here are five ways to take advantage of Black Friday and Cyber Monday for your online course business.

Make an offer that is irresistible

If people think of making an offer that is irresistible and then think of dramatically reducing the cost of their product or service. However, an irresistible offer is simply an effective design of your goods and/or services where the value exceeds the costs.

Here are some ways to design an effective offer:

• Bundling. You can think of putting important classes at a reasonable cost for your customers, which will result in the highest sales possible for your business.
• Value-added. You could add to your personal coaching one-on one for free, office hours, or an early-access to create a high-value offer that's greater than just a discount.
• Risk Reversal. This means that the course you choose to take will give the outcomes promised, without any risk to the customer. The most common interpretation is an "money refund assurance" policy , or even the first lesson is free. It can help reduce the hesitation to purchase.
• Segmentation. Create different offers that are based on the previous purchases. For example, existing customers don't need a great deal for your first courses however they might be inclined to take advantage of continuing education options that you offer.
• Time limit. The presence of a timer encourages people to act quickly. Make your coupon window narrow using "early bird" as well as "last chance" incentives to create a sense of urgency.

Begin to build excitement today

The days leading up to your Black Friday sale, your message should make your target audience excited and looking forward to your special offer. You want them clearly aware that you're coming out with the Black Friday promotion.

A great way to build the buzz for your promotion is by creating A great way to generate buzz is with a "Pre Launch" page. It can begin as a "Coming Soon" page that will be changed to the "Special offer" page once the promotion is officially launched.

In the process of deciding what you want should be added to a landing page, take into consideration these suggestions:

• Catchy headlines and clear copy: Make sure you are clear in describing the course you are taking and clearly defining your worth proposition. Make sure you are concise and appealing, but also concise and easy so that you can entice people to sign-up.
• visual elements. Include pictures as previews of your website, and if you have it, a video.
• Call to action that is clear:a CTA (call to action) refers to the link button on your website that lets users buy your offers. It's important to ensure that all of your CTAs are clearly visible and are accessible from any point on your landing pages to help prospective customers to find you.
• Social proof components: if you have obtained reviews from previous students, you can add them to your landing page in order to increase your offering's worth.
• A form to collect email addresses: if your deal is not live yet include a section for prospective customers to enter their email addresses to be informed of the Black Friday offer. After Black Friday, the form could be a newsletter sign-up.
• Refund Policy The use of phrases such as "Money Back Garantized" and "Risk-Free" will alert your customers of the policy on refunds and will assure even the most skeptical customers.
• Contact Details:Provide a way for potential learners to reach out to your company so that you may give them a feeling of security and boost your credibility as the creator of your course.

Make an email sales series

It's not enough to make one email for Black Friday and one email for Cyber Monday anymore. Getting the highest sales out of your emails is a carefully thought-out strategy and program. You need to build excitement with pre-Black Friday as well as Cyber Monday emails.

Here are the five emails we believe you should send for Cyber Monday and Black Friday weekend

• E-mail 1(2 weeks before Black Friday): Announce that there is a big event coming
• email 2(a few days later) The email will reveal the forthcoming sale
• E-mail 3(a week before Black Friday): Launch the offer with a clear, clickable coupon code
• 4 Email (on Black Friday) Remind customers to buy
• Email 5 (A few days after): Offer ending - last chance

Send your messages in a concise manner and concise by using clearly visible CTAs. Think about adding a countdown feature in your emails, too. Make your email stick out by using value-driven subject lines, rather than "Black Friday Sale" or "Our Most Exciting Sale."

Create Abandoned Cart Recovery Set-up

Cart abandonment is when shoppers add products to their shopping carts however they don't finish the purchase. Following up on abandoned carts allows you to recover lost profit via reminder emails or follow-up messages.

Customers abandon carts due to various reasons.

• Other fees are not listed on your course's landing page
• Complicated checkout process with multiple steps
• Security concerns (is this website safe?)
• Unsimple fulfillment guidelines (How quickly can buyers gain access to the course?)
• Technical issues or website glitches

Try to avoid cart abandonment altogether Think about applying coupons automatically, including live chat to your website as well as offering a variety of payment choices. If you create these trust factors at the checkout, users will convert more frequently.

Expand Your Offer to Give Tuesday

Giving Tuesday is a worldwide movement encouraging people to spread generosity through philanthropy. Giving Tuesday takes place every during the week following Thanksgiving and Cyber Monday. You could include Giving Tuesday into your Black Friday / Cyber Monday plan by prolonging the original promotion until end of day Tuesday. You can also have a portion of your Tueaday revenues going to charities.

Create a customized email that you will send through on Giving Tuesday. It should include the following: A brief explanation of Giving Tuesday, the reason for your donation and the charity you're planning to give to and what percentage of your profits are going to charity. Include additional ways your subscribers can contribute to the cause even if they don't buy anything from your website.

Create a unique thank you email to anyone who buys your program today. You can even include the gift of a little token to demonstrate your appreciation.

Make a Black Friday Sale with

If you're really ready to start selling courses, there's no more perfect time to start then Black Friday. Begin with confidence and attract your learners with an unbeatable price.

     Do you want to test it first? Take the demo to a test drive before you commit.