5 Powerful Ways to Gather Customer Feedback on Your Member Site
It is impossible to have an online membership website without having customers, and it's impossible to run a profitable membership website without happy customers!
We're all aware of the benefits of tools such as Google Analytics and how they can help you gain insight into your website's customers. However, often it is helpful to seek direct answers from your members!
Hence, customer feedback! Collecting this feedback and considering the feedback will not just aid you in getting understand your clients better, but will also assist you to improve your business!
Here are five methods that you can employ to get feedback from your customers. This can be not only efficient but beneficial to your online business!
Live chat can be implemented on your web pages, or on the company's social media sites to boost the customer experience further!
2. Social Media
In the context of social media, another great way to get feedback about your membership website is via your social networks!
Social monitoring and listening on platforms like Facebook as well as Twitter can be invaluable to your company. If you pay attention to the social media channels, you can find out what people say about your membership business, how often they talk about your membership company, and whether or not your customers want to interact and engage with your company through these social media platforms.
Through social media, you can access another form of Live Chat, where you can interact with your current and potential customers in real time this is a huge positive for businesses!
Several tools can help you implement social listening and monitoring, including HootSuite, Social Mention, and more. If your budget isn't able to handle these instruments, nothing is better than old-fashioned research! Take some time to search for your company's name on these platforms and read what people have to say about it!
3. Feedback Surveys and Forms
A good way to collect feedback from your customers is to design customized surveys and forms that your membership site customers to fill out.
Customers surveys are great as they are able to be integrated into your website pages and posts and posts without affecting your website's style. Surveys don't have to be very long (around three questions is the best) and can be made simpler for customers to fill out, also increasing the chances to fill out the form.
Using the forms, you are able to pose specific questions to your members and get exactly the answers you are looking for.
4. Make use of incentives
Another excellent way to gather feedback is by offering your customers incentives in exchange for their feedback or opinions!
Most customers won't send feedback until they have an unpleasant experience. But it's nice to get feedback on the great things that are happening in your company! Offering rewards like discounted subscriptions, no-cost products or entry in an event will motivate customers to take part and give you their opinions!
5. Monitor Analytics
When you're deciding the best method to collect feedback, never forget about your website's analytics! Analytic tools can help you to understand which pages are getting the most interest and converts, and which ones aren't as attractive to customers.
If you've created your membership website using WordPress, then you can make use of an WordPress plugin, such as MonsterInsights to monitor your site's activity. Additionally, you can keep track of your site's visitors in Google Analytics.
Final Thinking
Collecting feedback from members on your site for members is an essential element of the success of your business. This article will help you to get started towards correctly generating quality feedback, which will allow you to enhance your membership site!
To learn more about feedback and ways to deal with it, take a look at the following posts:
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What are you doing to collect customer feedback? Let's talk about it in the comment section!