30 key Membership Site Statistics for 2023 and Tips for Boosting Your Membership Strategy

   Reader Disclosure

                  We've searched the latest research to bring you up-to-date membership site statistics and insight into the booming subscription trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The growth of the creator landscape has opened doors for innovators to monetize their ideas. With tools like Member, the idea of launching an online membership website is now much easier than before.

A comprehensive list of information about your site's membership will give you assurance to navigate through the ever-changing world.

There's an array of membership sites out there. In this piece, we zoom in on three defining categories in this industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only help you with your marketing, but will also give you a glimpse into trends to come in the field you are in.

Ready to get going? Now let the numbers begin!

Learning Management Systems (LMS) Stats

An increasing number of companies use learning management systems (LMS) to create online platforms for learning or integrate education elements in their membership websites. This is a great way to increase the value of your company and expand its offerings.

Let's now dive into the LMS platform market.

• A 2023 market research report by Fortune Business Insights discovered that the global LMS market was estimated at $16.19billion. This year it's expected to rise to $18.26 billion.
         
  
• In 2030, the number is projeced to grow to the staggering $47.47 billion.        
         
  
• The most rapidly growing market is Europe and the largest markets is North Americaaccording to a report by Straits Research.
         
  
• The growth is due to the improvement in internet connectivity, higher use of smartphones in educational institutions and rising preference of customers to LMSs.
         
  
• Over 40%of Fortune 500 companies use elearning or LMSs to onboard and educate employees in accordance with the eLearning industry.        
         
  
• LMS students use these devices to log into their online courses: desktop (89%), laptop (76%), tablet (25 percent), and smartphone (19%). This indicates that there is a need that LMSs be adaptable to accommodate the diverse needs of students.
         
  
• The top-requested LMS features between 2022 and 2023 were certification and compliance management (53 percentage), content authoring (15%)) and course libraries (15 15%). (Capterra)
         
  
• The average LMS software budget is between $15 and $40 per user.
         
  

Association Membership Statistics

Associations typically represent smaller entities committed to a certain industry, profession, or philanthropic goal. They typically collaborate with member organizations, trade collectives or blends of both.

The principal goal of these organizations is to facilitate information exchange, encourage best practices, expand members' networks and advocate for their members' interests.

As opposed to traditional businesses, association membership organizations cater to a specific audience with special needs.

The mission of any association can be influenced by the industry it is associated with or its cause. Now, let's explore some valuable insights to enhance the marketing of associations and increase member enrollment.

• The most popular reasons for joining associations are: the opportunity to network (64%) as well as continuing training (39 percent) and understanding the how to apply best practices in their field (33 percent).
         
  
• 49 percent of associations have reported increased membership by 2023 rising from 38% in 2022, as well as 26% by 2021 showing a sharp upward trend of membership growth over the last three years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The top reasons associations believe prospects are not signing to join are perception of value as low (60 percent), lack of branding awareness (39%), lack of financial assistance from employers (29 percent).
         
  
• 34% of associations ask users to become part of their community as a way of getting their members involved.
         
  
• 48 percent of organizations offer members a three-month grace period for accessing benefits after the expiration date of their membership.
         
  
• Engagement is the most frequent issue for organizations, which is 51% connecting a lack of engagement to the reason that members didn't renew.
         
  
• Innovation is key when it comes to member attainment and retention. However, only 25% of companies were considered extremely or very innovative. (Marketing General)        
         
  
• 13% of associations which added, changed, or canceled events observed an increase in member engagement which suggests that you need to alter your approach. (GrowthZone)
         
  
• 60% offer their customers automatic annual payments 14% provide auto-paying monthly, but only 26% of them offer the two options by 2023.
         
  
• The only thing is that 38 percent have a process that can be used to reconnect disengaged participants.        
         
  

Subscription Model Statistics

Services and businesses that are subscription-based are popping up everywhere and with good reasons. What's not to love with predictable cashflow and customer loyalty?

In addition, consumers are also fast catching at the advantages of subscriptions over outright ownership. This is why this concept is taking off in a big way.

Let's delve into some pivotal figures that define the economy of subscription. These figures will help you understand why people are all on the train of subscriptions and why it's poised to dominate over the coming years.

• An early report estimated the value of digital subscriptions at $650 billion.
         
  
• By 2025 it's set to grow to $1.5 trillion in accordance with the most recent estimates. (Lineup)
         
  
• A total of 205 million Americans are reported to have at least one subscription service that is increase of 23 million more since 2020.
         
  
• By the end of this season, the three-quarters (75 percent) of direct-to-consumer companies are expected to provide subscription-based services. (RetailDive)
         
  
• The average growth of the subscription billing companies is between 30 to 50% annually. (The Paypers)
         
  
• In a study conducted by Global Banking and Finance, 70% of the top business leaders from key industries, including finance and retail think subscription models are crucial for growth..
         
  
• 53 percent of the senior finance managers surveyed by the CFO reported hat 40% of their business revenues is generated through an online subscription service or product.
         
  
• Over three quarters of companies claim their subscription services increases customer retention and helps build trust..
         
  
• Worldwide adoption of the subscription economy stands at about 16%, with a target to reach 30%. (Citi)
         
  
• In 2027 the projected 83 percent of U.S. households will no longer subscribe to a traditional TV service. (Leichtman)
         
         

Tips & Best Practices What Have We Learned?

That wraps all that's left! I hope that you've learned an understanding of the membership game by looking through the three kinds of membership.

There's a wealth of information to help switch up your strategy and take better choices to improve the performance of your membership site. Below are a handful tips and the most effective practices we've uncovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement immediate updates, additions or modifications is essential to adapt to the evolving demands of your target audience.
         
  
• Prioritize responsiveness The data demonstrate a variety of gadgets utilized to connect to courses. Select LMS solutions that can be responsive providing a seamless experience for your students whether they're working on laptops, desktops or tablets, or smartphones.
         
  

        2. Association Membership Best Practices:

• Engaging Value: Given that networking opportunities are the primary motive for people to join organizations, think about hosting regular webinars, virtual meet-ups or forums in order to meet this need.
         
  
• Customized Marketing with a dramatic rise in membership growth over the past 3 years, it's crucial to be aware of your customer base. Use targeted marketing strategies in accordance with the particular desires and requirements of potential members.
         
  
• Re-engagement Strategies As only 38% have an approach to engage those who have been churned, you need to develop an approach to attract members who have left. This can be done through promotions, deals, surveys of feedback, or even highlighting the benefits of new products.
         
  

        3. Subscription Model Best Practices:

• Diversify Payment Options: Given the varied preferences of people for different payment frequency, offer multiple subscription choices, ranging between monthly and annually in order to meet the different needs.
         
  
• Stay Ahead with Trends The digital subscription market expected to expand dramatically, be sure to be aware of new trends. It will allow you to adapt your offerings and stay in the game.
         
  
• Concentrate on retention More than three quarters of companies saying that subscription services improve customer retention, invest in strategies that increase loyalty. It could be via exclusive content, discounts for members only, or regular feedback loops.

When you implement these best techniques, you'll find yourself better positioned to maximize the potential of your membership site, whether it's an LMS or an association membership, or even a subscription-based system.

In a Summary

It's obvious: the market for subscriptions is growing rapidly and has not slowing at all. Do you think of starting an online course or adding some steady cash flow to your shop? It's never a better time to start than right the present.

Remember, it's all about providing a high-quality service that will make life simpler for your clients. Make sure you do this, and you'll start seeing your earnings increase each year.

And hey, start with the right tools to make the process of setting up and running your membership site a breeze.

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