3 Ways for Your Brand to Profit from Using Instagram
Contents toggle
- A Brief History of Instagram
- Why Targeting Instagram Can Benefit Your Business
- 3 Ways Your Brand Can Benefit From Using Instagram
- 1. Join the Conversation With Hashtags
- 2. Engage Your Followers
- 3. Post to Multiple Sites From One Platform
- Conclusion
- Get Today!
As a business owner getting more attention on your site means you have more prospective clients. However, it can be hard to attract visitors at all.
Social media can be one of the most effective ways to achieve this, however in the same way, the people who use it can be unpredictable. This is why the ideal practices for social media marketing keep shifting.
It's important to keep up-to-date with digital marketing trends. For example, Instagramuse is increasing in popularity and can be great way to promote your brand.
With billions of Instagram users There's no way to doubt that there's a chance to reach an audience that you can bring back to your site.
In this article we'll discuss why it is a good idea to use Instagram to promote your online brand, and share some tips for succeeding using the app. Let's get started!
A Brief Background of Instagram
Before we get into specifics, let's look at the history of the platform in question.
Instagram was founded in the year 2010 by Kevin Systrom and Mike Krieger It was designed by Mike Krieger and Kevin Systrom as a photo-sharing app that had an added twist. The platform encouraged users to customize the photos they share by using interesting filters.
Instagram at first didn't allow companies to advertise on the platform. The other aspect that was unique about Instagram Instagram distinctive was the fact that pictures weren't able to be shared via a desktop computer, or scheduled in advance.
The only way to make an article was to make use of your smartphone or another mobile device.
However, in 2012 Facebook bought Instagram in 2012 for $1billion. Since then, the business has made some adjustments to will make Instagram more suited to business.
It launched the first Instagram advertisement in 2013, and it has since expanded and broadened its advertising platform. Now, individual businesses are allowed to design and publish advertisements on their own.
In the past, the platform has continued to change and evolve.
For example, it's now also possible to schedule posts in advance. Since 2014, Instagram started a paid service called Later (formerly named Latergram).
Businesses can make use of Later to post automatically and make it much easier for social media managers to make use of Instagram during normal work hours.
Why Targeting Instagram Can Benefit Your Business
It's not hard to see why this platform has taken off for advertisers, thanks to its huge global audience and potential for brand expression.
About half of Instagram users claim to learn about new products on Instagram, and 75% of them follow up on products they're interested in.
Furthermore, Instagram offers other benefits for businesses. Like we said earlier, there are over 800 million Instagram accounts. Instagram. More than half of Internet users between the ages of 18 and 29 use the platform and 28% of 30 - to 49 year-olds.
They are also pretty evenly separated by gender. Instagram users comprise 24% of males and 31% of women using the web.
Clearly, the use of Instagram can help expose your brand to a broad and varied audience. Additionally, you could use Instagram's advanced advertising targeting to make sure that your messages are only shown to those in your preferred demographic(s).
You can target users by gender, age, location, and more.
Even if you choose not to advertise directly, using Instagram can give you greater chance of having your content noticed than other platforms.
Instagram's algorithm means that the more times someone uses the platform, the more likely they will be to see your content.
With more than 2.3 billion monthly active members on Instagram, visitors are more likely to view your content (especially when you're always active).
Three Ways That Your Business Can Benefit From Using Instagram
Once you understand the reasons Instagram could be beneficial to your business, let's talk about ways to make use of it. Below are three great ways to use the power of Instagram effectively.
1. Participate in the conversation by using Hashtags
In addition to following individual members, Instagram enables members to follow topics via hashtags.
If you are a brand that offers a service or product that people are excited about, such as makeup or cars it is possible to join in on the discussion on Twitter using those hashtags.
This helps potential customers find your company more quickly by searching through hashtags the brand is trying to reach. If people have "followed" your hashtag, then your content may actually show up in their timelines even though you're not a follower.
This is an excellent strategy to attract new clients to learn about your company.
2 effective ways to use hashtags.
There are two major methods to utilize hashtags to create an advertising strategy on Instagram.
In the beginning, you'll be able to make your own hashtags for your organization or for a specific campaign. In either case, the hashtags function not only as keywords that can be searched for by your company however, they also serve as avenues for getting your message out to the world.
People will be aware that if they share content using your company's hashtag, they're more likely to be featured on your profile.
Second, you can join communities already in place by using prominent hashtags that are connected to your brand. The hashtags are constantly changing and growing, so make sure to check for new options once a month or so.
Remember to regularly check on your competitors to find out the hashtags they're using. Just make sure you stay current and relevant by using these hashtags.
If a large number of users who follow the hashtag do not like your posts, Instagram may 'shadowban' you from that feed.
2. Engage Your Followers
One of the best advantages of Instagram is that it provides the possibility of creating captivating content that people desire to watch.
But, as a business it's also important to engage with your audience directly. Humans are visual beings that are drawn to captivating imagery. There's a reason scrolling through Instagram is so addictive.
When it comes to photos when it comes to engagement photos, the options for engagement are endless.
Your staff can be seen how much fun they have after work, take artsy showcases of your new products or the workplace and even showcase your office pooch or feline.
In the next step, you are able to engage your followers by asking questions, posting contests and encouraging people who follow your brand to post on your hashtag.
3. Share your content to several sites on One Platform
In reality, Instagram can be a efficient way to promote your company.
You can set up your brand's Instagram account to automatically post your content on Twitter as well as Facebook which allows users to make multiple use with the same information.
On Facebook in particular it is possible to have Instagram posts shared to either a personal account, or (even better) to your brand's page.
This is a very convenient function, but it is only available for Facebook as well as Twitter. If you're on other social media platforms it is possible to automatically share Instagram posts by creating an If This, Then That (IFTTT) app.
It is possible to use this tool to post at no cost on social media sites, such as Flickr as well as many more.
Conclusion
Instagram is a fast-growing social media platform, which has been expanded to permit automatic post and advertisement for business. You can now benefit from Instagram's large, diverse audience to grow your business.
There are a few reasons Instagram could benefit your company are:
- It is possible to use hashtags that are relevant to make it easier for your readers to discover your content.
- There are a myriad of methods to increase user involvement.
- You'll have the option to share your Instagram content on other social media sites.
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Do you have any questions about how or why to use Instagram as a part of your strategy for marketing? Please let us know in the comment section below!