2022 Holiday Online Shop Trends for 2022 to Reach More Parents

The holidays can be an exciting time for online businesses, particularly those which cater to parents as well as their kids. To get the most out of the season, it's important to know the people who shop with you and make it simple for the customers.

We'll take a look this year's trends for online shopping for parents and look at how you can make use of the information to increase the sales during the holiday season.

Parents are increasingly shopping online in 2022

It's affecting spending on Christmas across the board It's not a surprise to learn that 74% of parents believe it affects their spending decision making. What does this mean for the 2022 holiday season?

To begin the process, parents are spending less money on entertainment, 59% less on in-house entertainment and 70% less on out-of-home entertainment.

They are, however, paying more for different categories, including

• Food, drinks, and groceries (58 percent more)
• Health-related products (57 percentage more)
• Fitness (52% more)
• Jewelry (50% more)
• Electronics (48 percent more)

When it comes to Christmas shopping, half of parents said that they'll spend similar amounts to what they did in years past however 32% of them will be spending less, while 17% are spending more. This is a rather mix of both. The majority (42%) are likely to split their spending among the online and offline shopping.

Parents typically spend $250 to $999 on presents for the holidays, yet 40% spend over $1,000, which is higher than nearly the entire population that responded.

What is the best way to become a parent's favorite store for the holidays

Okay, so those are many numbers. What can you do to implement this knowledge to your online store? Here are seven strategies you could benefit from online shopping trends this holiday season:

1. Concentrate on validation, reviews, and social confirmation

Parents are becoming more and more selective with regards to what they present to their children, and they're spending less for entertainment in general. Therefore, your task is to convince them why your products should make it on their list of gifts that they will only receive.

A great way to do this is to display feedback from happy customers everywhere there is a way to do it. Include reviews on your product listings and landing pages. Display websites, magazines as well as publications featuring your items. Add your Instagram feed into your footer with quality images of your products utilized by kids as well as parents.

For reviews to be collected, think about making a review request email after your product is given to the client. Utilizing Klaviyo allows you to set up your email to send within a couple of days following the time when the order arrives on customers' doorsteps, giving children the opportunity to have fun with your toys and wear clothes or taste your snack. The email can also automatically contain a link to leave a review for the specific product that they bought and make it simple parents and busy dads to provide comments.

2. Educate your shoppers

In the same vein make sure you truly educate parents about why your products are the best choice for their children. Do they come from nature? Are they helping to develop a specific skill? Can they help keep kids comfortable during winter? Will they be able to ease the burden of parents?

Veer adds lots of extra details on their website, with details about the technology, safety as well as warranties and the features of their wagons. They also pack in videos and pictures to help parents visualize what they have to offer.

There are a variety of options to do this. Create blog posts that highlight all the ways kids can learn through your toys. Share an ebook with information regarding the importance of using safe cups and plates. Answer frequently asked questions on an FAQ page.

Provide all the information shoppers need to make an educated choice about your product.

3. Make sure you are specific in your marketing campaigns

It's not just helpful when it comes to product decisions, it also guides your marketing efforts so you can resonate with clients on a deeper degree. One of the strongest ways you can do this is through segmentation which is the process of separating contacts into groups which have certain features that are similar.

Let's say that you sell a variety of educational toys. It is possible to label these products in accordance with the age bracket that they're suitable for. Then, utilize data from your previous purchases to send parents emails with kids who fall into the same category. After all, someone with a child of one year old doesn't need to be looking through the list of games for video bicycle accessories, dart boards. However, parents of ten-year-olds would love the idea!

This doesn't just apply to the aging process, but also to. It is possible to segment your mailing lists according to current trends in online shopping or by characteristics like clothes size, the type of allergen locations, type of allergen, or purchase size. The possibilities are infinite, which allows you to save your customers time and speak to their individual needs.

See this segmentation tutorial from Klaviyo for more possibilities.

4. Reduce the complexity of buying

The holidays are particularly busy for parents who, let's face it, are already busy enough! There are family pictures to take, parties to attend, holiday plays to see, gingerbread house designs to build and light shows to enjoy, food to bake and on and on. If you make buying gifts as easy as possible, you're more likely to gain the business of your customers.

What exactly are you able to do this? Here are some suggestions:

5. Let shoppers be able to find what they're looking for.

If it's difficult for parents to find the specific dimension, product, or type of item they wish to purchase, they'll go to a different store. Make your navigation simple and intuitive. Keep it to a couple of things in your menu. You can then add secondary pages below so users aren't overwhelmed with options that don't have any relevance to them.

If you own more than one or two items put them in categories according to data from online shopping trends. There is the option of including similar items across different categories in order to make it more efficient. You could, for instance, group books by genre, format, and the age group.

It is also possible to add filters to your store for customers to narrow their options. Magna-Tiles includes filters on brand, category pricing, type of product, interests, and colors.

Finally, add the search bar in your main menu or footer - somewhere it's highly visible. Use a program such as Jetpack Search to provide relevant results, correct spelling mistakes, and even allow users to filter your websites based on categories tags, dates, and many more.

6. Take an omnichannel approach

A omnichannel strategy connects online and offline interactions so consumers can buy and communicate seamlessly on a variety of channels - at the store, on your website, on social media, etc. In addition, since the majority parents plan to split their shopping between physical stores and online, this is more important than ever before.

There are many strategies to help you maximize the benefits of the omnichannel nature of e-commerce. These include:

• Offering top-notch support across the various channels.
• The fusion of payments on as well as off-line so that each purchase is linked to a single customer.
• Facilitating shoppers to return products on-line and in store.
• A CRM can be used to consolidate all the information and history around each customer.

7. Give multiple options for purchase

In the holiday rush, do whatever you can meet your customers wherever they are. There are many different kinds of payment methods. Certain people prefer to pay with credit cards and others prefer to book their items through the web and then pay with cash upon picking the item up at your local store.

Jumpstart your holiday marketing efforts

If you're looking to connect with parents this holiday season, you'll need to understand the latest trends in shopping online and be able to relate to the needs of parents as closely as possible. and Klaviyo can help you.

provides powerful tools to simplify checkout, accept a variety of payment methods, and makes finding the appropriate items easy.

Klaviyo handles marketing, assisting you send hyper-personalized emails to automate your marketing and gain insight into your prospects.