10 Types of Content for your Membership Site
Visitors want more than blogs posts. Branch out with these 10 types of content, and bring many more people to your website.
Although blog entries are among of the most popular kinds of content used by membership sites It is possible to consider adding some different content to your website.
Mixing things up from time to time keeps your members active, engaged and more likely to return/renew as well. This can also encourage visitors to join your paid members and receive more good stuff.
In addition to increasing retention and conversions, having new kinds of content is among of the most efficient methods to promote your website. If you consistently deliver fresh and interesting information, your members as well as viewers are more likely to spread the word about your site with their extended networks and bring an increase in traffic to your website.
In this post we'll go through 10 common types of content, some of their most effective applications and give you a few tips throughout the process. Let's go!
1. How-to
How-to articles are among the most common kinds of content. One of the best things you can do for a member or reader is teach the reader how to resolve any issue they face.
Identify the problem, present a solution, then open the door for questions/discussion. Make sure you are as detailed as you can, and try to include pictures and videos, diagrams and other visual aids alongside the written directions.
2. Lists
Numbered lists are another highly well-known type of content. (You're reading one now in actual fact!)
The list could be based on almost any subject but make sure that it's as detailed as possible. A few ideas you can think of are:
- Resources
- Top trends
- Tips and tricks
- The Best of the best
3. Excerpts taken from content that is already in use
4. Case studies
A case study is the opportunity to examine exactly the product or service you offer can be and an actual instance of how it has helped a client.
Case studies are an excellent opportunity to demonstrate your work, the way you do it, and the real time results that your clients can count on.
The most important points to make in your case study include:
- Who the client is
- What was the issue?
- How your product/service provided a successful solution
- A direct quote from the client
- A call-to-action (e.g. join our newsletter, read our full list of offerings Contact us, etc.)
5. Opinions/editorials
While most of us strive to make our posts fairly unbiased, it never isn't a good idea to include the odd highly opinionated piece. An excellent opportunity to provide your first-person viewpoint is when you witness a major change happens in your industry.
If the sphere of your organization is abuzz about a topic, it's a good suggestion to get involved to offer your perspective on it. Be sure to mention that the post will be more opinionated than what your audience is accustomed to.
6. Reviews
Whether you're reviewing a book, a product or service, an application, article or what have you - reviews are an excellent way to build up readership.
Read More >>> Pretty Links Blog: 5 Reasons to Include Product Reviews on Your Website
A review helps establish your authority as an professional in your field that keeps up to date with the latest launches in your sphere.
Not to mention You are also offering readers and members of your community valuable insight and information on products they are considering purchasing, which is always beneficial.
7. Interviews
Whether you're interviewing an industry giant or just a colleague interviewing is the ideal way to bring the expertise of someone else to the attention of your readers.
If you already have a good following online You'll be amazed at the number of people who will do an interview with you to get exposure for your website.
If you decide to capture audio or video for your interview , or simply record a transcript in writing, be sure to properly introduce your interviewee as well as provide hyperlinks to more details about him/her.
8. Infographics
A infographic exactly is what it sounds like graphics of information.
Infographics are excellent for communicating information, research, statistics process/systems, workflows and much more. They look at something complicated and help it become easier to visually comprehend.
Infographics that are well-designed and appealing will be more frequently distributed on social media platforms and could be an excellent marketing tool for your site. If you're not a graphic designer your self, take a look at Piktochart to find hundreds of customizable informationgraphic templates.
9. Podcasts
Just like your favorite radio programs, podcasts are an excellent way of delivering details while also building your business's image. Podcasts can also be more portable more so than written material in that they can listen to them while driving to work or at the gym.
The majority of podcasts are on the subscription platform, making it simple to measure how successful this particular endeavor is. Don't forget to make sure to promote your shows through your website as well as social media platforms as well!
10. Videos
If you're looking to elevate your content into the upper echelon, consider making videos. It can be a combination of any of the above mentioned concepts or totally different.
One of the best ideas for a site that is primarily a member-based one include an intro video, or a features tour video.
It's no secret that videos have become the most popular and most easily shared form of media in recent times. Even though you might believe the process of creating video content is extremely cost-intensive, it doesn't need to be.
Read More >> What You Need Video in Your Marketing Strategy
You could hire an entire team of writers, directors, editors, cameramen and many more... But you can also record everything on your laptop and edit it using Final Cut Pro or iMovie.
Examine your budget, think of a concept, and shop for the best individuals to help make your dream become reality.
Three Closing Tips
Be patient and take your time.
Try not to try ALL of them. Be sure to test what kinds of content come most easily for you, that are compatible with the brand/image you're trying to convey, and that your visitors respond best to.
But try to limit yourself to just a handful of them or you are likely to feel confused.
Explore the possibilities
This is NOT a complete description of all kinds of content. There's a huge variety of content out there! More than that, the options to mix-and-match are limitless.
You can just as easily make a podcast interview, or a video review as you could any one of these pieces alone. Think about each post as an idea first and then consider the most effective way to present the idea.
Repeat the research and then repeat
It offers a free plan that you can test before you buy one of the premium plans. Prices start as low as 99 dollars per month.
After a few trials and errors Consider picking one form of innovative content and putting it into your editorial calendar for repeat.
If you create the mini-series and can deliver on this promise to readers and members It will help create trust and credibility your company and your image.
What types of content do you experiment with? Send us your ideas in the comment section! We always love to hear your feedback.
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