10 mighty apps to revolutionize your
In addition to live chat, you can also use social proof, incorporating any of these 10 apps to your website will boost the sales on your website.
Which was your most favorite super-hero as a child?
My favorite is Sailor Moon. At daytime she was just a regular teenager who adored sleeping in and disliked work, but by evening, she was fighting the evil forces by enlisting the aid of her pet cat.
Naturally, as all respectable heroes of the 1990s, she needed some extra energy to put her in the form of a criminal and become the hero that the city desperately needed. With the wave of her hands over her spell-binding compact, she'd transform into a supercharged sailor scout ready for the fight.
Do you have any questions about this?
Choose your right deck of cards, and incorporate the best equipment to your arsenal, just like Sailor Moon, can transform by the press of a button into an extremely engaging and efficient conversion machine.
Luckily, unlike Sailor Moon, you won't be able to sleep through the night as a reward for power up.
When it comes down to it, incorporating the tools of third parties to your site can help save you time by automating the marketing process so that customers can move through your sales funnel whether you're online on the go, offline fighting against evil in the light of the moon.
Today, we'll go over 10 tested and tried tools will allow you to integrate them into your product pages painlessly, talk about what they can do for you and give you actual demonstrations of these tools use.
It sounds good, doesn't it?
Let's first make sure we're all on the exact site: why should include third-party software on your website, and how can you go about doing it?
What is the best way to incorporate the power of third party websites?
These stacks, often referred to as "martech" stacks, comprise applications that work together to facilitate the transition of a customer from first-time visitors to an advocate for a long time.
They save massive amounts of time on your end increase revenue and improve conversions all over the world.
Every business needs one, though how many equipment you require to have in your arsenal is going to differ depending on your current business size, customers and the goals you have set for yourself.
If you've never created your own email collection before, then email marketing tools are a fantastic base.
Marketing automation is critical for survival -- and for good health in today's business environment, but it's not uncommon to see someone who's reluctant to start building their own.
Actually, over half of companies who haven't taken the plunge with marketing automation say the biggest obstacle as simply a lack of knowledge.
The issue shouldn't be a surprise when you consider the individual who's usually accountable for the marketing of a small firm: the business's owner.
It's true 47percent of the all the time at any rate, and when small-scale business owners and entrepreneurs are able to take on the role of marketing by themselves and on their own cost.
If they come from an experience in marketing and have a technical background, the task of gaining expertise is easier -- although the time-sink aspect will not be reduced. But how do they overcome this if they don't?
Or rather, what if you don't hail from an experience in sales or promotion? This isn't a surprise since so many people hesitate to jump onboard the automation train.
However, it's unnecessary With the latest advances in app design, and the emergence of user-friendly devices can now be configured and utilized without any programming knowledge.
The abundance of these equipment is great however it could appear overwhelming when it comes to deciding on the appropriate tools to suit your needs.
If you're being in a position of not knowing which method to take when you are experimenting with new technology, keep your faith and remember that you're part of the majority, not the minority. 53 percent of small-business proprietors find that finding the appropriate tools is the toughest part of growing their toolsets for digital.
Which is probably why the majority of entrepreneurs -about around 50percent are reliant on word of mouth marketing to boost business rather than using internet-based strategies for marketing.
Also, once you gear up your website's product pages, you won't just be separating yourself from the pack but you'll also be at the top of this bunch. In the end, just 17% of businesses claim to have a majority of their customers through online marketing.
Now, here's the best story of the day:
However difficult marketing tools appear, they're fairly simple to use If you've already built your website with it, you've eliminated some of the work involved in design and customer administration.
That's right, anything you add to your website is a cherry on top which is why you are able to add those cherries with the simple copy and paste.
Don't believe me? Have a look at the settings on your website.
After that, scroll until you see these two boxes of text:
The upper text box is what we'll be using today.
Note: many applications will specify that the codesnippet you are required to drop into the the tag on your site tags, however, in most instances and in all of the examples you'll find on the internet today, where you place the code will determine when and how it'll load but not the overall function.
If the device you're interested in adding has a snippet, just copy it, then drop it into the box, along with the rest of the code. Then, hit "save all settings "...
Then, your shiny new marketing tools will be available on your site.
Easy-peasy.
Now, with that out of the way Now, let's look at the 10 applications from third party marketing that you can (and ought to) integrate into your site now.
(New to the site? Create your free account to get started now.)
Create a one-on-one conversation via live chat software
I've never been happier than the day I discovered I could skip the telephone line and speak directly with businesses via a chat window. There were two benefits:
I was not required to put down my binge-watching of whatever my current Netflix obsession was
I did not have to wait on hold to listen to music
Live chat has become such a popular channel in the sense that almost 42% of consumers use this channel as their primary choice for interacting with businesses.
Naturally, live chat presents some significant hurdles for small companies. If you offer a live chat option, users expect the chat to be live. They expect responses within minutes of their question, if not sooner.
If you'd like to dig into some advanced messaging, or nitty-gritty marketing techniques, or prefer a different style of interface to the one provided by's program but there are other options that'll work with a simple plug-and-play code placed into the "website tracking code" box in addition, many of them are cost-free.
Check it out.
#1. Freshchat
Freshchat Freshchat, which is an element of the Freshworks collection of operations and marketing applications and is my top choice for live chat software for entrepreneurs.
Alongside a beautiful dashboard, and multichannel features, Freshchat offers a mobile-ready application that lets you send messages on the go and keep you active no matter how far away from work.
The best part is It's free for up to ten agents and there are no limitations in the number of contacts that you can save. In fact, the most important limit is monthly visitors -- if you receive over 10,000 unique monthly visitors, then you'll have to upgrade to the second-tier plan.
But how does it look on your website?
It's pretty nice, I'd say. Here's an example of it live on my test account:
It's not the only live chat software which works with it , however.
#2. Drift
Not to be outdone by Freshchat's free offer, Drift also has a free plan, however it comes with some disadvantages compared with the features you'd find on our previous choice.
On the plus side, however, it integrates with Slack. There's no limit to the amount of monthly visitors your page receives.
The tool may be best suited to businesses who can commit considerable time to scouring the keyboards to implement their live chat solution if you're not willing or unable to ante up for the top levels .
Why? Regrettably, Drift's free tier does not allow bots that can help users navigate when you're not there However, it will allow for a custom greeting message.
Yet, it's a stylish picture on your site. Look at this:
Do you not have Drift or Freshchat at you? If you're looking for an approach that is more formal and you want to have a brand name to be a part of, Zendesk is another great live chat solution.
#3. Zendesk
Zendesk as well as Freshworks is a suite of operations, marketing, and customer service software that provides attractive dashboards, easy-to-use analytics, and seamless support management for business owners working on the go.
However, while there's more to Zendesk than it's live chat features, it's a feature that's worth mentioning.
Contrary to Drift and Freshchat default templates provide an old-school support experience , and permit you to get details from your prospect prior to they send the first message.
The free version, referred to as a "lite" level it is quite limited- you can only have one chat at a time -- however, its second-tier tier is comparable to costs charged by Freshchat.
It's not that bad, is it? Here's a snapshot of the process Zendesk operates from an online site:
Zendesk is more focused on support in comparison to the previous two alternatives, so this application is likely to be best suited for companies with customers already in their books, and who require assistance with troubleshooting their clients (such when you're teaching to write code or design).
Are you looking for an application that's less engaging but still as powerful as live chat, to boost sales? Then look to the next application category.
Lift your sales with social evidence
The good news is that it's not an art you have do it alone. Social proof, among the key elements of CRO, can be done with these two -ready tools.
#4. Proof
Proof can make adding interactive social proof on your website as plug-and-play as it can be. If you thought sprucing up your pages with sales testimonials is effective, make sure you get real-time, automated proof which keeps track of the number of visitors to your site.
The price isn't too bad, either, though it could be a costly entry point if you don't have much visitors coming to your site just yet.
If you're currently in the gearing-up stages of company or want to have a totally free option the second alternative might be more suitable for you.
#5. ProveSource
ProveSource fulfills the same role as Proofbut with one major difference: you don't have to pay a dime if you have less than 1,000 unique monthly users.
Otherwise, you get unlimited features, notifications, and 24/7 support like every other level within their plans .
Nice, right? So if you're looking for an easy way to bring an element of social proof that is dynamic to your page, look no further.
Here's an illustration of how it looks on a site -- though, ideally your results will be much higher than my solitary person (myself).
But OK, maybe what you want to add on your site isn't as social like live chat, or social evidence. Perhaps you'd like to beef it up even more with lead forms that stand out above the pack.
If this is the case, you're going to love this section.
Use lead capture tools to create a thriving email list
They're as great as their download rates, and if they aren't displayed in a way that attracts interest, then no amount of careful cultivation and editing will bring them out of the shadows.
That's where this category of third-party applications comes in. With beautiful pop-ups, which can be set up based on the user's action (such as time spent on the page or the intention to leave), the applications in this list put your lead capture forms in the center of your web page.
It's stylish, too.
#6. Sumo
There's a lot to love regarding Sumo . With an easy-to-use visual editor as well as a variety of top-quality designs to create pop-ups that look as stunning as they are effective, Sumo puts your lead to capture on the move with customizable user-subscriptions and targeted visitors.
That's only the trial version. The paid version can be removed from the Sumo branding, and replace it by your own. It allows the sending of unlimited emails, and collect advanced analytics from your pages as well as perform A/B tests in order to modify your marketing strategy to perfection.
With so many options that are at an affordable entry level, there's not a company that can't benefit from using Sumo, and adding it to your website is as easy as dropping your code in the box and save your setting.
Here's an example of a pop-up I created from a template in just five minutes to promote my site:
The bottom line is:
If you're looking to increase your list of email subscribers and make the lead magnets work you can pair them up with an Sumo pop-up offer. You won't be sorry you did.
You can also entice your guests with apun intended but not meant to beor a sleek opt-in.
#7. Sleeknote
There's not a lot to say that Sleeknote does not right in my opinion. They've revolutionized how leads are thought of to frequently delivering tasty marketing materials, the promotions offered by Sleeknote are second only to its ultra-usable editor and design flexibility.
The downside is that its top attributes come with a cost, and unlike Sumo, you won't sport an Sleeknote option without paying a small monthly fee .
The terms of the contract are quite generous considering the amount of sessions you're allocated however, at $49 per month, this isn't the best solution if your business is still at its beginnings.
Rather, I'd recommend Sleeknote for companies with a dedicated marketing fund and several opt-in marketing campaigns that they have already run based on price point alone.
But if you do fall into that segment then you'll be awestruck by the Sleeknote "teaser" feature.
Rather than flashing a potentially undesirable pop-up that could bounce away or leave due to the interactions, Sleeknote allows you to include buttons in your site that will prompt the user to engage with your opt-ins of themselves.
Once they have clicked on the "teaser" that is displayed below in the form templatethe opt-in page will be displayed on your website. This happens because from about three minutes' modifications to the templates they have already used.
It's definitely a sight to behold.
In addition, you can also programme your pop-ups with thanks notes or triggers depending on whether the person is already a subscriber, which means you'll only send messages to users who aren't signed up yet and not annoy customers who've already made a promise to you before.
However, if you're looking for pop-ups that are able to capture leads during a hail-mary play, the last tool in our list does it better than all the others.
#8. Picreel
Opt-in and pop-up messages often make the mistake to launch at the point the user lands on the page or in a matter of seconds of arrival.
Most of the time the pop-ups are able to result in obscuring the page's content which users landed on the website to access, and if it's irritating enough, could lead to those same users bouncing back to a different page.
Picreel offers a variety of opt-in forms and pop-ups for all kinds of needs, with its exit-intent pop-ups- these are the modals that pop-up whenever a user says that they're planning to leave the page, either by scrolling near where the close button is or by turning off the page -- are its crowning feature.
It's a shame that Picreel has no free plan, however its entry-level price is for only one site that can have up to 3000 unique monthly visitors for the price of $14 per month that makes it feasible for smaller businesses getting their feet wet with marketing.
Like every other tool that's on the list, you can add Picreel to your website with an easy plug-and-play script that you place in the appropriate box. Here's an example of an exclamation point I made using Picreel in about ten minutes:
If Sumo is best for beginners and Sleeknote is better for older businesses, Picreel is in between.
Its low price point allows it to be accessible to newcomers, but its editor isn't as intuitive like Sumo and, therefore, if you're new to design programs it might not be the best choice for you.
If you're willing to overcome the learning curve, it's an excellent option to add easy exit-intent pop-ups to your page.
In our final category today, we're going to look at one of my -- and customers'- favorite categories of content.
Get more involved through interactive content
The first, live chat, excels in engaging clients and getting them excited about your service, however, it requires a significant amount of time and effort to keep it running. manage.
#9. Interact
Interact promises stunning quick, fun and simple tests for customers at every phase of sales with just a few clicks of a button. And it fulfills that promise with flying colors.
Though it doesn't have certain of the more polished features which Typeform users -- the second option for this type of user can be utilized to, everything you could possibly require to make pop-up questions for your website is available and for no cost using Interact.
While its "free for ever" policy sounds appealing, note that email addresses will not be stored in the free plan which is why, although it's an ideal option to engage customers however, it doesn't have the capabilities to make the free option truly beneficial for firms.
Its next-tier cost of $17 relieves those constraints and provides a slick but somewhat uninspiring solution for adding interactive content on your web pages.
As for how it looks, here's a very rough example I threw together using one of their templates . It's integrated as a pop-up onto my site.
If you're looking for something that has a bit more polish -with a greater learning rate -- then our last third-party application will be perfect for you.
#10. Typeform
If I need to send an application form, design an online survey, or create a quiz, Typeform is my first choice. Partly, it's earned my respect due to its style -- there are a lot of features built in the system, however they're organized and not overpowering. The second aspect is its overall finish.
As no other quiz appears as sleek or professional as one that is a Typeform quiz that is embedded in an overlay on your site.
But best of all, the Typeform's free-of-cost version is strong enough to be used as a lead-capturing form and an engagement-boosting piece of content that is interactive without limit your growth possibilities.
If your tests remain under 10 questions, and don't exceed 100 answers per month, you can use Typeform completely free of charge for the duration of the business.
However, I'm sure you're waiting to see now -- you want to see how it looks from the inside .
Check this out:
That's right. With Typeform it is possible to embed quizzes into your product pages as overlay side panels and pop-ups as well as separate sections of their own that provide a seamless user experience that doesn't take the customer off your product or messages for marketing.
However, it's worth stressing that Typeform certainly takes more time to learn than Interact.
In exchange, there is more sophisticated features, stronger designs, and more flexibility in design. It also has the capability to collect leads -- which, to my mind, can be particularly useful for those who are entrepreneurs, however there is an option, and if this is your first spin with questions, it may not be the best choice.
Through your power of third party...
Your website has already got its superpower -- your product -- however, even the most daring super-powered characters need a bit of window dressing to build them up.
If you've been hesitant about incorporating an application from a third party because you're afraid it'll be costly or difficult, think now.
Below are ten low-cost and tested applications you can add to your site:
Freshchat is an excellent live chat solution with an option that is free for the duration of time.
Drift also has a free level, though it's limited.
Zendesk has the same problem like Drift however, its emphasis on customer support could make it an excellent option for older or tech-heavy businesses.
Proof, as its name suggests, provides dynamic social proof on your page for a modest price.
ProveSource performs the same function without the cost.
Sumo lets you create gorgeous pop-ups and opt-in forms and opt-in forms for -- you're right -- cost-free.
Sleeknote levels up the opt-in market, but its price tag puts it off the shelf for most small businesses still working on their budgets.
Picreel is a nice middle-ground that lies between Sumo and Sleeknote although it's not as intuitive to use. Its principal selling point is its exit-intent pop-up technology.
Interact has a reputation for creating interactive tests that are completed in minutes. However, using the free version will leave you in the dust with no email capture.
It takes longer to master Typeform more than Interact, but the result is more fluid embeds and an email database you can bank on, and professional-grade templates.